ESport is "booming," that's for sure! As of 2019, there is hardly a company that has not heard of the "fascination eSports" in any way. Because: at the latest, when Uli Hoeneß and even politicians talk about eSports, something must be on this "hype" turn!Whenever industries are growing, smart "marketers" will prick up their ears. New industries mean new target groups. … [Read more...] about The eSports Marketing
Digital Marketing
With micro-influencer marketing to more conversion
Glitz and glamor do not know her. Nevertheless, micro-influencers are among the "hidden champions" of many brands and companies: right in the middle of it, their content is so authentic that it makes paid posts look pale. Three tips and examples of how micro-influencer marketing can be realized.German creators such as Bianca "Bibi" Heinicke or Patrick Mayer aka "Paluten" … [Read more...] about With micro-influencer marketing to more conversion
Dark Social: Why you should know what everyone is talking about
Dark Social is reminiscent of the Darknet, sounds like secrets, somehow wicked - and criminal. And yet we use almost all of these dark networks. Together we bring light into the dark and explain why the dark side belongs in every right marketing mix.One thing in advance. Even if it sounds like that: Dark Social has nothing in common with the above properties. Although in … [Read more...] about Dark Social: Why you should know what everyone is talking about
From GUI to VUI (Voice User Interfaces)
Deepened in their own smartphone, a large part of us runs as a zombie through everyday life. Tied to bright screens, we wipe our way through social networks. But this phenomenon could soon be a thing of the past if the subject of Voice continues to develop so rapidly.We drive the trend with our beloved smart speakers. A recent report by Juniper … [Read more...] about From GUI to VUI (Voice User Interfaces)
Tips to Optimize the DNA of Your Digital Strategy
Excellent keyword research is a must for your website in many ways. I'll show you the right approach and give you the best tips on what to look for on the way to the perfect keyword record.Key-what? The definition and significance of keywordsThe keyword is the search term that the user types into search systems such as Google, Bing, YouTube, Amazon, or even Xing and … [Read more...] about Tips to Optimize the DNA of Your Digital Strategy
That’s why you should create how-to content
How-to content can help keep customers engaged, attract the interest of new customers, and promote your solutions to widespread problems.Creating these quick guides is not easy, even if you're an expert in the area around which the content revolves.The Brandwatch React team brought together some data sources and experts to find the most successful how-to … [Read more...] about That’s why you should create how-to content
Why authentic marketing will be the future
Casey Neistat, with 11,5 million subscribers, is one of the best-known YouTubers in the world. Over two years, he created a Vlog (video blog) every day. He has earned millions and works with the biggest brands in the world. In September 2016, his Youtube channel reached one billion views.Imagine this: a video every day - and millions of people are looking at what your life … [Read more...] about Why authentic marketing will be the future
Internationalization in E-Commerce: New Sales Markets and New Challenges
Other countries, other customs - that also applies to e-commerce. If the business is thriving in German-speaking countries, it pays to think about opening up new sales markets. But the jump across the borders is not only technically demanding.While e-commerce in Central Europe is currently achieving lower growth rates than in recent years, according to the latest European … [Read more...] about Internationalization in E-Commerce: New Sales Markets and New Challenges
The End of Backlinks?
Google is increasingly using Artificial Intelligence and machine learning to calculate search results. This has consequences for search engine optimization. What SEO managers need to know.With the research project "Google Brain" and the takeover of the AI specialist "Deepmind," Google has positioned itself years ago in the field of Artificial Intelligence. Ever since … [Read more...] about The End of Backlinks?
Bad Content: You should not post this on social media
If you use social media professionally, you should carefully choose the content that you want to post. The following content does not work.Who does not know the sound advice of the social media consultants, who would like to recommend themselves on the platforms in a particularly authentic way? Of course, you should be and show you and your business as you are. That is … [Read more...] about Bad Content: You should not post this on social media
