Are you in the marketing for industrial companies or in the business customer segment active? Are you looking for a practical orientation template to your B2B online marketing strategy to expand? Perfect, then you are right here!First, understand the changed buying behaviour in B2B marketing.B2B marketing is experiencing a rapid transformation: In addition to … [Read more...] about B2B online marketing strategy: this is how digital growth succeeds
Digital Marketing
How to create a social media editorial plan
Especially in social media marketing around YouTube, Facebook, Instagram & Co. is an editorial plan an essential tool for content planning and creation. But what exactly is a social media editorial plan? Why is it so important? And how do you best use it? I have worked intensely into the matter, and in this article, I will give you some tips and tricks and a template for an … [Read more...] about How to create a social media editorial plan
Brand management with videos: How the medium turns companies into strong brands online
Why videos are the ideal tool for branding and how companies can use YouTube to stand out from the crowd - including tips for implementation.Online marketing has never been more performance-driven than it is today: data is the new gold; tools like Google Analytics are the pickaxes that unearth it. CPC, CTR, CPO, and ROI are the currencies in which success is measured. … [Read more...] about Brand management with videos: How the medium turns companies into strong brands online
WhatsApp Marketing Tool: Messenger Marketing for Companies
WhatsApp BusinessWho doesn't know it, one of the most widely used apps worldwide, which is now used by more than two billion people? WhatsApp has been conquering the business world for a long time. Since January 2018, the popular messenger has also been available as a business tool that promises to make it easier for companies to communicate with their target group via the … [Read more...] about WhatsApp Marketing Tool: Messenger Marketing for Companies
Make money with affiliate marketing
For private individuals and businesses, it is quite possible to earn good money with affiliate marketing. Whether you want to make a second income or start a new business right away, both are feasible. There is still a lot of potentials, especially in niche products. In this, you will now find out which affiliate networks and programs are best suited for earning … [Read more...] about Make money with affiliate marketing
Why does internet acquisition need a blog?
The hunt for the big projects and industrial orders is hardly possible without online acquisition. Many people are the first to look for potential project partners, services and skills on the Internet. Anyone who is not found for the search terms has to look it up. If you are located, you have to attract attention, arouse curiosity and generate trust ... And that … [Read more...] about Why does internet acquisition need a blog?
Digital science marketing
The need for digital science marketing can no longer be debated. Internationally, there is great pressure on research organizations. The competition is getting better, and the research competition is increasing. This becomes particularly clear when there are no research contracts from industry, and the national competition for funding becomes fiercer. All of a sudden, … [Read more...] about Digital science marketing
Inbound marketing advantage with marketing automation
With inbound marketing, companies rely on a strategy that takes advantage of potential customers' existing basic interests. Because with inbound marketing, interested parties approach the company's offer all by themselves. The main goal of this marketing strategy is to turn prospects into happy customers. This is achieved without any aggressive outbound advertising, such as … [Read more...] about Inbound marketing advantage with marketing automation
10 practical tips for setting up professional data management
Professional data management is the key to success. The first step is when a company has decided to use data to control its marketing and sales activities and rely on automation. Because today's modern technologies can only perform as well as the state of the database allows. Therefore, it is particularly important to ensure professional data management before the introduction … [Read more...] about 10 practical tips for setting up professional data management
10 Myths About Marketing Automation
You only notice the myth surrounding marketing automation when you take a closer look at the facts. The complexity of the platforms favours the development of misconceptions, which then persist and become independent. This blog aims to dispel the myths of marketing automation and to show how marketing automation can achieve the best results for the entire company.What is … [Read more...] about 10 Myths About Marketing Automation
