Freelancers work wherever and whenever they want: what sounds fantastic at first glance reveals some pitfalls at second glance. When the boundaries between professional and private are blurred so much, many self-employed find it challenging to find the work-life balance. 1. What must, what can? - Set prioritiesFor freelancers, the actual job in the field is often only … [Read more...] about 11 suggestions for a better work-life balance as a freelancer
Blogging
The TV station that makes you sick
Fox News keeps downplaying the coronavirus outbreak. The Americans couldn't care less if the broadcaster didn't have such a huge impact.Hardly anyone believes that the coronavirus will be contained in the United States in two weeks. Perhaps not even Donald Trump himself believes it. But that didn't stop him from announcing last week that he wanted to open the country … [Read more...] about The TV station that makes you sick
Panic and fear in times of social media
Hardly anyone can get past social media. No matter what age, no matter what origin, who has an internet-enabled smartphone, is usually registered with a social media service.Terrorist attacks, kidnapping attempts, epidemics or rampages: these are topics that many people are afraid of. At the same time, these are topics that feed on social media. These topics generate … [Read more...] about Panic and fear in times of social media
Welcome to the Internet!
Musicians can no longer play live, teachers can no longer teach live. Instead, a lot is happening digitally now. But these offers have to get better.In the past few weeks, numerous people have got to know the Internet for themselves in a new way: they broadcast. Concerts, readings, fitness exercises or school lessons are often streamed or posted online as a recorded … [Read more...] about Welcome to the Internet!
8 creative tips for more routine & structure in your social media content planning
Upload an Instagram story quickly, prepare the Facebook post for the winter sale that starts at the weekend, answer direct messages from customers… .ach, and then the new event flyer has to be added to the website. Puuuuh ... it will be nothing during the day-to-day business! Who is familiar with this scenario?Retailers, small businesses, and the self-employed in … [Read more...] about 8 creative tips for more routine & structure in your social media content planning
Negative reviews – how to deal with bad online reviews
Everyone knows them - bad reviews on the Internet. A catastrophe for the entrepreneur, a pessimism for potential customers, to change the purchase decision at short notice.Whether legitimate or unjustified, negative reviews hurt and can often be harmful. In general, online reviews have become increasingly important in recent years. Not only to decide to buy potential … [Read more...] about Negative reviews – how to deal with bad online reviews
Dark Social – How do I use something that I can’t measure?
Why you can't trust direct trafficTo analyze and measure success in online marketing, you need web analysis. It is not only a fundamental building block in Google Analytics to differentiate access, behavior, and conversions according to the acquisition channels. The way someone came to their website is a crucial distinction.They are usually visualized as a pie chart. … [Read more...] about Dark Social – How do I use something that I can’t measure?
SEO for bloggers – so your blog gets more traffic and better rankings
Most (hobby) bloggers have one thing in common: high traffic via advertisements does not match the small blogger budget. Therefore, cheaper or better free traffic and visitors must be brought to the blog via other channels. In this article, I want to show you how bloggers can get more free traffic and better rankings on Google & Co.What is a blogger? - Definition, … [Read more...] about SEO for bloggers – so your blog gets more traffic and better rankings
Use of filler words: nonsense or necessity?
Only a few monopolies remain today. There are already other providers on the market for every product, every service and every idea. Globalization makes it easy to lose your potential customers to companies from all over the world. If you want to assert yourself against the competition, you have to provide useful, entertaining and informative content for your target … [Read more...] about Use of filler words: nonsense or necessity?
Content distribution – introduction for beginners
The topic of content distribution cannot be viewed in isolation, but must be explained in the context of "content marketing ". Content marketing has become an established discipline in online marketing, but it makes sense to define the term content marketing in advance.Definition of content marketing"Content marketing is a specific design of a company's communication … [Read more...] about Content distribution – introduction for beginners
