There are still some companies out there that don't even seriously think about their target group.Others are already further along and define them. Then it is said that our target groups are medium-sized companies or women at the age of 40 with two children.That's a good start.But such a target group definition is too boardlike and does not take into account some … [Read more...] about Buyer Persona: The complete guide to creating and using them
Start online shop: 7 successful tips
Whether part-time or full-time: the idea of establishing and operating an online shop is becoming more and more attractive for private individuals. Why not? After all, an online shop is open 24 hours a day to customers from across the globe. It can usually be worked from home and is regularly realized with less effort than a retail shop. But the way to start a successful online … [Read more...] about Start online shop: 7 successful tips
Create product descriptions: Advantages and disadvantages
The competition on the Internet is enormous. Online merchants and SEO experts, in particular, feel it every day: To achieve a good reach on the Internet, eCommerce operators need more than just an attractive website.Above all, you have to create long and useful texts. In online commerce, the main focus is on product descriptions and category texts. However, it is not … [Read more...] about Create product descriptions: Advantages and disadvantages
15 tips for easy and fast backlinks
There are a lot of factors for a good search engine ranking, and backlinks are definitely still part of it today.If you want to appear as far ahead as possible on Google, you need many good backlinks, i.e., links from other blogs and websites.Today I would like to present 15 tips on how to get fast and straightforward backlinks.Besides, I describe Best Practices and … [Read more...] about 15 tips for easy and fast backlinks
What is Viral Marketing: The Mechanisms for Organic Momentum
The viral potential of content unfolds through the right measures. With these practical tricks, every content wins the hearts of the target group.Viral marketing is a form of communication of brands, products, or services for a commercial purpose via unique, entertaining, or sensational content.Social networks and other media that are close to the target group are … [Read more...] about What is Viral Marketing: The Mechanisms for Organic Momentum
E-Commerce Trends 2020 that online retailers should not oversleep
The year is already advanced, and it is already time to think about preparing your online shop for the coming year. What e-commerce trends are expected in 2020? The developments range from increasingly individual customer experience to the concrete implementation of augmented reality when shopping. We have looked at several innovations that will change online retailing in the … [Read more...] about E-Commerce Trends 2020 that online retailers should not oversleep
What content to produce for your business blog?
Are you convinced of the value of producing qualitative editorial content to attract new visitors to your website or to retain your customers or subscribers?The content strategy supports all of your actions in SEO (SEO), net linking, and social media. It is essential in the process of inbound (the technique that aims to attract prospects naturally). The production of … [Read more...] about What content to produce for your business blog?
Some questions to make your epic blog posts
Can I ask you a question? I do not know if you will appreciate it, because I will try to find out more about you. It may be bothering you. My question is, why are you writing? Why do you spend so much time working on your blog, writing articles?Sincerely, what makes you sit down at your desk and write? Because you're not doing it just for fun, are … [Read more...] about Some questions to make your epic blog posts
Steps to seduce Google and reference your blog
How to reference your blog?How to reference your blog? Since the web was created, all those who try to conquer it compete on the same subject: SEO techniques or Content Marketing?But why choose between marketing and SEO, when you can have both?So I'm going to teach you how to make you want Google and make him fall in love with your blog.But first let me tell … [Read more...] about Steps to seduce Google and reference your blog
How to use location-based advertising to effectively target your customers?
Advertising helps to gain visibility and gain new customers. For each communication strategy, there is a corresponding marketing method and fundamentals to know. We will now focus on the benefits of location-based advertising. This lever of physical and digital marketing makes it possible to target a specific geographical area to attract qualified … [Read more...] about How to use location-based advertising to effectively target your customers?