Other countries, other customs - that also applies to e-commerce. If the business is thriving in German-speaking countries, it pays to think about opening up new sales markets. But the jump across the borders is not only technically demanding.While e-commerce in Central Europe is currently achieving lower growth rates than in recent years, according to the latest European … [Read more...] about Internationalization in E-Commerce: New Sales Markets and New Challenges
The End of Backlinks?
Google is increasingly using Artificial Intelligence and machine learning to calculate search results. This has consequences for search engine optimization. What SEO managers need to know.With the research project "Google Brain" and the takeover of the AI specialist "Deepmind," Google has positioned itself years ago in the field of Artificial Intelligence. Ever since … [Read more...] about The End of Backlinks?
Bad Content: You should not post this on social media
If you use social media professionally, you should carefully choose the content that you want to post. The following content does not work.Who does not know the sound advice of the social media consultants, who would like to recommend themselves on the platforms in a particularly authentic way? Of course, you should be and show you and your business as you are. That is … [Read more...] about Bad Content: You should not post this on social media
How a graffiti sprayer became a sales anchor for Nike, Uniqlo, Dior & Co.
Brian Donnelly, known as KAWS, is arguably the hottest artist in the world with over 2.3 million Instagram followersHunting scenes in a Chinese department store: Before the doors are correctly opened, customers storm the Uniqlo store. The Japanese clothing brand has not triggered the hype but with fat discounts, but through a collection in collaboration with the artist … [Read more...] about How a graffiti sprayer became a sales anchor for Nike, Uniqlo, Dior & Co.
Cookies: What You Should Know About The Small Files
The most important thing about cookies soonA cookie ("cookie" or "cookie") is a text file that is stored by a website in the browsing history of the person visiting it. If this user calls the page again, then the cookie sends this information back to the server - thus it can be understood how often and how long a page is visited by the same user.Through the use of … [Read more...] about Cookies: What You Should Know About The Small Files
How to Develop a Lead Scoring Model
If you start with inbound marketing, you initially think about how to generate as many leads as possible. However, once a certain quantity has been reached, the focus is on the quality of the points achieved - and thus inevitably the lead scoring method.What is Lead Scoring?Simply put, lead scoring is the most numerical assessment of leads that have already been … [Read more...] about How to Develop a Lead Scoring Model
Online Shop – 10 things to consider!
So you want to start an online shop? That's (almost) always a good idea!In many areas, the competition has attracted today. In comparison, the situation was even cheaper a few years ago. By that I mean, the likelihood was higher than it became a self-perp. But even today there are enough areas, sectors, and niches where you can do it better * than the competition. (* … [Read more...] about Online Shop – 10 things to consider!
The Rise of Microbrands
Young, agile microbrands hunt down the long-established brands of customers. In a few years, they could have already taken up a quarter of the market. What that means for the commerce and ecosystem of service providers, software manufacturers, and agencies.The queue in front of the pop-up store is long, dozens of teenagers are lining up in front of the Gustavhalle in … [Read more...] about The Rise of Microbrands
Will iPhone 11 Beat the Concurention
This is an opinion contribution. If you were to disagree with one of the following points that I have mentioned, that would be extremely surprising.Small joke! Of course, I hope for much (well-founded) opposition in the comments column and at least twice as many good reasons why Apple is on the wrong track. And you'd better buy that [ insert the name of your … [Read more...] about Will iPhone 11 Beat the Concurention
How successful in-app advertising works today
Mobile advertising continues to grow in importance, and ads within apps are an excellent option for a variety of reasons.How successful in-app advertisingThe growth of mobile advertising has been a constant theme in the advertising industry for years, but the momentum of this growth continues to develop fascinatingly. Here are some of the critical insights that are … [Read more...] about How successful in-app advertising works today
