ESport is "booming," that's for sure! As of 2019, there is hardly a company that has not heard of the "fascination eSports" in any way. Because: at the latest, when Uli Hoeneß and even politicians talk about eSports, something must be on this "hype" turn!Whenever industries are growing, smart "marketers" will prick up their ears. New industries mean new target groups. … [Read more...] about The eSports Marketing
With micro-influencer marketing to more conversion
Glitz and glamor do not know her. Nevertheless, micro-influencers are among the "hidden champions" of many brands and companies: right in the middle of it, their content is so authentic that it makes paid posts look pale. Three tips and examples of how micro-influencer marketing can be realized.German creators such as Bianca "Bibi" Heinicke or Patrick Mayer aka "Paluten" … [Read more...] about With micro-influencer marketing to more conversion
Dark Social: Why you should know what everyone is talking about
Dark Social is reminiscent of the Darknet, sounds like secrets, somehow wicked - and criminal. And yet we use almost all of these dark networks. Together we bring light into the dark and explain why the dark side belongs in every right marketing mix.One thing in advance. Even if it sounds like that: Dark Social has nothing in common with the above properties. Although in … [Read more...] about Dark Social: Why you should know what everyone is talking about
From GUI to VUI (Voice User Interfaces)
Deepened in their own smartphone, a large part of us runs as a zombie through everyday life. Tied to bright screens, we wipe our way through social networks. But this phenomenon could soon be a thing of the past if the subject of Voice continues to develop so rapidly.We drive the trend with our beloved smart speakers. A recent report by Juniper … [Read more...] about From GUI to VUI (Voice User Interfaces)
Tips to Optimize the DNA of Your Digital Strategy
Excellent keyword research is a must for your website in many ways. I'll show you the right approach and give you the best tips on what to look for on the way to the perfect keyword record.Key-what? The definition and significance of keywordsThe keyword is the search term that the user types into search systems such as Google, Bing, YouTube, Amazon, or even Xing and … [Read more...] about Tips to Optimize the DNA of Your Digital Strategy
That’s why you should create how-to content
How-to content can help keep customers engaged, attract the interest of new customers, and promote your solutions to widespread problems.Creating these quick guides is not easy, even if you're an expert in the area around which the content revolves.The Brandwatch React team brought together some data sources and experts to find the most successful how-to … [Read more...] about That’s why you should create how-to content
How to work efficiently from home
Working from home is excellent. More independence and a flexible schedule are just the beginning. It used to take at least an hour to get to work and another hour to get home. That makes up to 520 hours (21 days) a year. Not having to commute any more reduces the carbon footprint and saves thousands of euros in travel costs per year.Working from home is … [Read more...] about How to work efficiently from home
Why authentic marketing will be the future
Casey Neistat, with 11,5 million subscribers, is one of the best-known YouTubers in the world. Over two years, he created a Vlog (video blog) every day. He has earned millions and works with the biggest brands in the world. In September 2016, his Youtube channel reached one billion views.Imagine this: a video every day - and millions of people are looking at what your life … [Read more...] about Why authentic marketing will be the future
How To Protect Yourself From Marketing Tricks
One of my clients has booked a costly course from a well-known online entrepreneur. It was an "effect purchase" that she did spontaneously in the webinar - and regretted only hours later. The course did not help her because she was already confused by too much information and so wanted a conversation partner. Despite money-back guarantee, she never saw the money again and … [Read more...] about How To Protect Yourself From Marketing Tricks
Five Errors About Libra
Facebook causes a stir with a digital currency. Net money should be global, stable - and save the poor. Even experts fall on the slogans of the group.It sounded so easy, what Facebook boss Mark Zuckerberg announced earlier this year as a vision: transfer money? This should be as easy as sending a photo in the future. Simply pay the music subscription with a click, … [Read more...] about Five Errors About Libra