In terms of influencer marketing, several profiles can be used, including influencer bloggers. In the first place, we have the influencers who use Instagram and further the YouTubers. All of these profiles are perfect prescribers for brands.Instagram, the blog and YouTube are the main channels where influencers work, and each of them does not require … [Read more...] about What visibility strategy does the influencer blogger offer to brands?
Should the community manager create and manage a blog?
Many community managers ask themselves whether it is necessary or not to keep a blog. Let's try to answer it by laying the simplified foundations of a blog in advanceWe will answer the question by drawing several portraits of community managers. The holding of a blog is not always an activity to take, especially as a hobby. Still, more a passion sees an obligation in some … [Read more...] about Should the community manager create and manage a blog?
The 5 lessons of content marketing Netflix teaches us
Unless you live in a cave, I'm sure you've already heard about Netflix.The attractive price of the subscription, the absence of advertising as well as the possibility to watch movies and series wherever you are are all advantages that have made the reputation of this video platform.But it is primarily the content itself that is continuously increasing the popularity … [Read more...] about The 5 lessons of content marketing Netflix teaches us
SEO: 6 strong trends for 2020
If you have a website or a blog, and you want to continue to increase the visibility of the latter, it is evident that you will have to keep your efforts in terms of SEO.However, because the web is continually evolving, some practices in 2020 will have more or less impact than in 2019 on your SEO.Customizing the content is also putting forward a privileged relationship … [Read more...] about SEO: 6 strong trends for 2020
How To Turn Your Instagram Into An E-Commerce Store?
The majority of social networks and Instagram, in particular, offers the opportunity to build brand awareness and engage with customers in real-time.In addition to being a showcase for your products, the social image and video sharing network is one of the most effective solutions for converting passive buyers into active customers.Because consumers are more engaged … [Read more...] about How To Turn Your Instagram Into An E-Commerce Store?
How to create a digital strategy for your website?
What is a digital (global) strategy? How to create one for its website to increase its visibility, its traffic, its sales, its online presence etc ... What is it and what are the steps to develop it?What is a digital (global) strategy?The digital strategy is generally linked to all actions or action plans implemented, to communicate via the internet and through … [Read more...] about How to create a digital strategy for your website?
No more excuses: Use App Shop and Retargeting to raise new sales potential
Can companies use apps shops to increase their conversions and polish their ecommerce status? These approaches help further.Mobile commerce is currently the fastest growing form of e-commerce. This development is directly related to the massive increase in in-app shopping. Already 87 per cent of mobile users spend their time with apps. So why do many marketers … [Read more...] about No more excuses: Use App Shop and Retargeting to raise new sales potential
3 Logical Steps to Quit Your Job and Live Your Business
It is often misunderstood that starting a business and being successful means leaving everything and starting full time overnight. However, the experience of entrepreneurs who succeed in living their business shows us that it is quite the opposite.According to Patrick McGinnis, author of The 10% Entrepreneur, most of the successful entrepreneurs in their … [Read more...] about 3 Logical Steps to Quit Your Job and Live Your Business
Rich in your words: good writing guide at the time of saturation of information
Do you want to live in your pen? Do you dream of opening a blog? You are an entrepreneur and think about getting started in content marketing? Before you start, read the next paragraph.Analysts at Beckon have measured that 5% of the content created is read by 90% of Internet users. We deduce that 95% of the content is struggling to attract the attention of the remaining … [Read more...] about Rich in your words: good writing guide at the time of saturation of information
Ecommerce: 7 tips to boost sales through the homepage
The home page is, without a doubt, the most crucial page of an online store. It has the power to propel sales, but if it is not strategically designed, it can also hurt the business much. To prevent this from happening, we must use different techniques and tips to create it so that it is effective. This page is responsible for creating an excellent first impression for … [Read more...] about Ecommerce: 7 tips to boost sales through the homepage
