• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

SwaCash | Internet Marketing News

Latest Updates on Tech, Internet & Digital World

  • Home
  • Digital Marketing
  • Social Media
  • Technology
  • About
  • Contact Us
You are here: Home / Digital Marketing / Ecommerce: 7 tips to boost sales through the homepage

Ecommerce: 7 tips to boost sales through the homepage

November 16, 2019 by Amer Bekic

The home page is, without a doubt, the most crucial page of an online store. It has the power to propel sales, but if it is not strategically designed, it can also hurt the business much. To prevent this from happening, we must use different techniques and tips to create it so that it is effective. 

This page is responsible for creating an excellent first impression for the entire store. Still, it can also help us win the trust of visitors, challenge them and guide them effectively to convert them into customers.

It’s a lot of pressure for a single page!

There is no magic formula or unique recipe to apply to all e-commerce; there is no “one size fits all” that is effective. Many factors are to consider: is it a page that must highlight a unique product? A handful of niche products? Or instead hundreds of products of different categories? Of course, we must also keep in mind the audience we are addressing, the niche we are in and the type of business, etc.

However, there are some golden rules to follow and several tips that can be applied to all sites to maximize the effectiveness of the home page.

How to capture the attention of visitors

When a visitor is on the home page of our online store, we have about 10 seconds to hang it and encourage him to continue his visit. That’s why it’s so important to find an effective way to get your attention. We must present him with an element that will excite, intrigue, impress, surprise, make him laugh. In short, a unique way to make him want to stay in the shop and become a customer today.

Highlighting high-quality photographs on the homepage can have a significant impact, whether it’s product photos or product staging in a “lifestyle” context (Ikea, for example, is a past master in this art!). 

Quality images featuring products are an effective way to attract attention. Image Source: Ikea Canada

If it’s possible, posting a video on the home page is also a great way to grab attention. For example, it can be a promotional video that shows what makes the products stand out and how they can make a difference to their lives as Sonos does, or like the Crossrope company that presents a video mute in the background of his call to action on the homepage.

In short, we must find an original way to capture the attention of visitors and make them want to know more about our products while remaining true to the corporate culture.

Differentiate yourself from the competitors

After capturing the attention of visitors, it is also essential that they know the benefits of making a purchase on this shop rather than that of a competitor.

If we offer free shipping, we have a policy of the lowest price, we provide an extraordinary offer, or our products stand out in one way or another, visitors must have access to this information quickly and display it.

The personality and values ​​of the company must be reflected on the homepage. Why should customers buy from your business?

In other words, we must make sure that the idea of ​​going to look for a similar product on Amazon does not even touch them the spirit.

For example, the home page of the Pangea site stands out in this aspect. It attracts visitors’ attention effectively, whether in its call to action at the top of the site or through the images and videos that are presented over the of the page. Admit that it makes you want to order a map!

How to convert visitors into customers

Once we have caught the attention of visitors and aroused their interest, it is imperative to present them with a call to action, ie a phrase like “Take advantage of this offer now” or “Get you a (product name) today! “followed by a clickable button that leads them to the shopping cart and the payment page.

This button should be hard to miss: so make sure it is big enough and of a colour that can not be found anywhere else on the page. We do not want to fall into the “questline” lousy taste either, so no trick that “flash” highlighted in fluo.

Also, the call to action should ideally be present in several places on the page. The visitor should not have to look for it if he decides he is ready to buy. As the home page scrolls, we can integrate several buttons (but still the same colour) by varying the formulation of the call to action.

For example, Osmo, which features a children’s game system that uses an iPad or iPhone, integrates this strategy very well.

How to simplify navigation

This point is mostly about online stores that have a large inventory of products for sale on their site, but this principle should apply to all locations.

Visitors do not visit the site of an online store to play “where is Charlie”. They must be able to find and buy the product they are looking for easily and quickly; otherwise, they will look elsewhere without thinking twice.

First, the home page of an eCommerce that offers more than one product must, therefore, include two elements: a concise and straightforward navigation bar and a search bar.

The navigation bar is essential, but you have to be careful not to overload it. Do not fragment the stock into 15 categories, each with 30 sub-categories and each with a tab; A simple and logical structure should be established to ensure that a visitor can quickly find a product with as few clicks as possible. The more options there are, the more complicated it is for the visitor to know if he has gone the right way to find what he wants.

To simplify the main navigation bar as much as possible, you can use the footer navigation bar to link to information pages such as “about”, “delivery policy”, “contact us”, etc. 

As for the search bar, it must be straightforward to spot and not hide in a corner where only to be revealed by a cursor. Think about it for two seconds; let’s say you have a clear idea of ​​what you want and go to Amazon to buy a Bose brand noise-cancelling headset. Do you click on “Shop by Department” and “Electronics” then “Headsets” to then click on “Noise Suppression” and check “Bose” in the options? Of course not. You use the search bar and type “Bose noise-cancelling headphones”.

A customer who arrives at the shop and wants to search for a specific object or type of article must be able to search very quickly, either by the navigation bar or the search bar.

The Matt & Nat home page, for example, has a sleek design and simple navigation despite a large number of products and categories.

Clean up as much as possible for an effective homepage

When we create a home page, we do not generate the biography page of our company, we do not create a press review page, and we do not create a fact sheet that lists every detail of our products.

When creating a home page, we must create an experience for the customer. We want to create an emotion.

That said, if you do not think strategically about the creation of the home page, it can quickly turn into a mess that, in the eyes of a visitor, will look like a canvas Jackson Pollock. But unlike the art of abstract expressionism, the purpose of a home page is not that the visitor watches it for hours reflecting on the artistic sense of what he sees and the use of it — hidden behind!

We must clean the home page to the maximum and create a coherent visual suite that “breathes” well and does not overwhelm the visitor. It’s all about balancing the essentials, the message and the calls to action.

We must forget the old way of doing things that wanted us to use the home page as a presentation page of the company, its team and its achievements. Putting more information than necessary will only dilute the main message in a sea of ​​non-essential details.

The Trublooms home page, for example, was designed with this in mind.

Here’s another quick little trick to improve the visual efficiency of the homepage: drop the image carousel.

The vast majority of tests performed between the efficiency of an image carousel and a still image come to the same conclusion: a carousel is not as effective.

Instead, a fixed image that enhances a product or has a clear call to action. Or if we want to put a carousel, we must make sure that the images contain the same call to action and do not deconcentrate the eye too much, like the site of the Pangea maps that we talked about earlier. 

In short, we must keep it simple, having in mind that, in terms of the home page, “less” can give us “more”.

Optimize the site for mobile devices

One of the essential elements not to overlook, for the home page (and the website in general), is to make sure that the design is “mobile-friendly”, i.e. which is optimized for mobile devices like tablets and phones.

Every year, the proportion of transactions made by mobile device increases and so e-commerce must adapt to this reality at the risk of losing sales and customers.

Most visual editors can preview mobile pages, so be sure to use this feature and double-check that everything is displayed as expected and is easily readable once the page is online.

This is also an excellent reason to simplify the navigation and purify the home page, as mentioned in the previous points.

Add a Popup to the shop’s home

The home page of an online store is an excellent place to include a Popup in order to present an offer to visitors and collect their email address to be able to keep in touch with them with an email marketing strategy.

This is a straightforward and particularly useful way of interacting with visitors. Two of the most popular tactics are to offer free shipping or a percentage discount on an order. You can also use this technique to encourage people to browse a specific section of the store, such as the Simons company that offered free shipping with the purchase of a swimsuit in its homepage popup. 

Many place themselves firmly against popups because they can be unpleasant and divert attention from the homepage and the main message.

However, this is a proven method. Just make sure to include in our popup a proposal that the visitor will really appreciate, not just say “Subscribe to my newsletter”, it does not bring him any value.

In conclusion

The home page of an online store must be strategically designed to capture the attention of visitors and guide them through the purchase process to convert them into customers.

First and foremost, it is essential to define the objectives of the page and determine which metrics can confirm its effectiveness.

Then you have to think about how one can create a unique experience for the visitor and stand out from our competitors.

You can use different tactics to make our homepage useful. For example: capturing the attention of visitors with quality visual content, highlighting the advantages of our offer (products, customer service, delivery policy, etc.), presenting calls to action in a clear and unmistakable way, simplify the navigation, purify the design, optimize the site for mobile devices and use the popup technique to present an offer to visitors while collecting their email address.

Of course, you have to adapt these tips so that it makes sense for the company, what it has to offer, and the customers it targets. The ideal would be to create some variations of the home page and perform A / B tests to confirm the effectiveness and compare conversion rates.

Filed Under: Digital Marketing, E-commerce, Marketing

Primary Sidebar

E-mail Newsletter

More Articles

Three Tweets related to EtherRock sales

Not one not two, Three digital pet rock cliparts sell for $600K each

August 22, 2021 By Amer Bekic

PolyNetwork Hacking Incedence

Hacker who stole $800 Million, now offered a white hat job by its victim firm

August 20, 2021 By Amer Bekic

credit card back panel containing the magnetic stripe

MasterCard announces future without magnetic stripe on the back.

August 17, 2021 By Amer Bekic

Fortune magazine sells its cover art as NFT. Raises 1.3 Million dollars

August 14, 2021 By Amer Bekic

Bored Ape Yacht Club Token 3749

This bored ape pic just sold for 1.29 Million dollars!

August 14, 2021 By Amer Bekic

Footer

Search this site

Recent Articles

  • Not one not two, Three digital pet rock cliparts sell for $600K each
  • Hacker who stole $800 Million, now offered a white hat job by its victim firm
  • MasterCard announces future without magnetic stripe on the back.
  • Fortune magazine sells its cover art as NFT. Raises 1.3 Million dollars
  • This bored ape pic just sold for 1.29 Million dollars!

Browse Topics

  • Blogging (164)
  • Content Marketing (7)
  • Cryptocurrency (5)
  • Digital Marketin (4)
  • Digital Marketing (333)
  • E-commerce (122)
  • Google (195)
  • Google Ads (24)
  • Marketing (166)
  • News (344)
  • Seo (74)
  • Social Media (43)
  • Technology (27)
  • Uncategorized (82)
  • WordPress (22)

Tags

Amazon Android Apple Apple Watch Artificial Intelligence B2B Bitcoin Blogging China Content Content Marketing Coronavirus Cryptocurrency Cybercriminals cybersecurity Digital Digital Marketing Facebook Gaming Google Increase Sales Instagram Intel internet strategy iOS 15 iPhone iPhone 12 IPhone 13 Make Money Marketing Microsoft Nvidia Online Marketing Samsung Science Search engine optimization Seo SEO optimization by content Social Media Social networks Technology TikTok Twitter Windows 11 YouTube

© 2019–2023 · SwaCash.com