You are familiar with the little yellow faces and symbols, but have you never heard of Emoji Marketing? Today I will show you numerous best practice examples and tips on how to spice up your social media marketing with emojis and tell stories across languages.Emoji Marketing: Why? Why? Why?Honestly, in our fast-paced world, we can't imagine communication without … [Read more...] about Emoji Marketing: Necessary or Overrated?
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How the coronavirus is affecting the digital advertising
A crisis is a moment when the proper drivers and doers differ from the less good ones. We see that these days also in the matter of Corona. And we also see it in the area of digital marketing.At SwaCash, we currently receive inquiries from companies every day who want to start communicating digitally. It should be quick, in extreme cases, within a few days. It shouldn't … [Read more...] about How the coronavirus is affecting the digital advertising
Sales planning: a comprehensive guide
The determination of sales is one of the essential tools for decision-makers in companies. The sales forecast is the dominant size in the budget and ultimately decisive for the question: How many sales must for which cost budget achieved? Only those who know this can plan realistically, set high goals, and successfully manage a company.But making realistic … [Read more...] about Sales planning: a comprehensive guide
8 strategies for the future in content marketing
93% of B2B companies use content marketing.However, only 5% believe that their measures are also particularly useful.And an estimated 50% of all content is not used at all.What went wrong here?Just a few years ago, you could put 1, 2, 3, or 300 blog articles on your website, direct a lot of traffic to this content via all social media … [Read more...] about 8 strategies for the future in content marketing
12 ways to be recommended by customers
Consumers like to talk about their experiences with companies - and this raises the question of what you can do to ensure that your company scores positively in these conversations.When consumers face a buying decision, 83% of them rely on the opinion of family and friends. In this light, it doesn't seem particularly smart to rely solely on marketing activities to … [Read more...] about 12 ways to be recommended by customers
11 strategies for positive customer reviews for your company
Customers' buying decisions are influenced by many factors.We all know that: we ask friends and acquaintances whether we should buy something or not. Maybe they have a recommendation - or a warning. And of course, we thoroughly research the various options on the Internet.Online shopping is quick and so smooth that contact with sales staff is no longer necessary. The … [Read more...] about 11 strategies for positive customer reviews for your company
Content marketing for “boring” industries: 10 tips to make content more interesting
Does the thought gnaw at you from time to time that your texts may not be read at all? We don't want to scare you, but you might not be so wrong.In 2013 Chartbeat published a study that shows that readers generally only read around 60% of a text. And the remaining 40% of your carefully written stories? Well, let's say you could have done it earlier.A website should … [Read more...] about Content marketing for “boring” industries: 10 tips to make content more interesting
Customer loyalty with online marketing – this is how you captivate them all!
Customer retention is cheaper than acquiring new customers. Although this is generally known, online shops still do not pay enough attention to make their customers regular customers. So that your customers keep coming back, I'll show you today what customer loyalty measures are available online and which marketing channels you can use for sustainable customer … [Read more...] about Customer loyalty with online marketing – this is how you captivate them all!
Organized into social distancing: the best tools for the home office
The topic of homework is present across all sectors like never before. But regardless of the blockage of contacts in times of coronavirus, the home office for self-organization and communication with dear colleagues presents you with entirely different challenges than in the office.It is essential to stay focused on the kitchen table, childcare, and the seductive fridge. … [Read more...] about Organized into social distancing: the best tools for the home office
What is happening to net politics in Russia
The Russian state wants to monitor the Internet in the country more closely than before with a law. The goal, critics fear, is to control political communication. Can it succeed?When tens of thousands of Muscovites took to the streets last summer, they knew it wasn't going to be a walk. They protested for free elections when the state power quickly shows its hardest side. … [Read more...] about What is happening to net politics in Russia