According to Microsoft, LinkedIn would have generated no less than $3 billion in advertising revenue during the year ended March 31, report our colleagues at CNBC. This is an increase of 60% compared to the previous year, a sign that the growth of the social network of professionals has not suffered from the health crisis , quite the contrary.LinkedIn has found its recipe … [Read more...] about LinkedIn generated $3 billion in ad revenue last year
Social Media
Instagram is preparing three new solutions to remunerate its content creators
Tools that will be beneficial to the platform's influencers, but also to Instagram itself.Instagram is working hard to pamper its content creators. During a live broadcast, Mark Zuckerberg and Adam Mosseri, head of the social network, announced that they are working on three tools whose aim will be to offer new remuneration opportunities to the influencers of the … [Read more...] about Instagram is preparing three new solutions to remunerate its content creators
Recruitment Marketing makes it easier to attract applicants
Recruitment Marketing - when you hear this for the first time, you may imagine nothing about it at first. What it hid behind this is something that most companies are currently facing major challenges. Recruitment marketing is about a strategy for the selection, approach and acquisition of specialists and executives, even before they actively apply for a job. The approaches and … [Read more...] about Recruitment Marketing makes it easier to attract applicants
6 social media analytics and reporting tips to become a data savvy marketer
How do you know what's working with your social media? And what doesn't work?Social media gives us a ton of data about our posts, but it's difficult to tell the signals from the noise.Imagine having a frame to extract signals from noise - a frame that directs you to key information about your social media performance. With this framework, you can easily … [Read more...] about 6 social media analytics and reporting tips to become a data savvy marketer
How To Use Twitter Analytics: 11 Easy-To-Find Stats To Help You Tweet Better
We social media marketers are a lucky bunch not only are there a gigantic number of free social media tools available to us (everything from Schedule tools to social media management tools like Amortize), there are free social media tools themselves: Facebook Outlook, Pinterest analytics, and now Twitter analytics, too.We now have tons of information at our … [Read more...] about How To Use Twitter Analytics: 11 Easy-To-Find Stats To Help You Tweet Better
How to Advertise on Instagram, Step by Step
In recent years, Instagram has joined the group of social networks that allow sponsored content. After trying them out for a few months, we want to share with you a complete guide with 10 steps to create a campaign, real examples of ad types, and tips on how to make them work well.The importance of Instagram as an advertising channelEven though it takes little time, … [Read more...] about How to Advertise on Instagram, Step by Step
4 examples of social media plans on Twitter
Need to manage a company's Twitter account and don't know how? You might find inspiration in this article. We took four real companies from different fields and asked four bloggers and Aula CM alumni to create a social media plan on Twitter for each of the companies.The objective of this collaborative post is to give these companies concrete ideas to improve their … [Read more...] about 4 examples of social media plans on Twitter
The Guide to Pinterest Marketing for Businesses and Brands
Hello, today we want to share with you a guide to show you how to market on Pinterest. Discover in 21 steps how to improve your tips and add value to your community on Pinterest. Pinterest is consolidated as one of the social networks of the moment. I'll tell you what works best for us and how you can also put it into practice today with your brand.Below is a guide for … [Read more...] about The Guide to Pinterest Marketing for Businesses and Brands
6 Steps to Creating a Webinar
The webinar has become an essential tool for avant-garde communication because we are all fond of visual content. Set the stakes and the objectivesDefine the scenario and structurePromote your webinarPrepare your presentationLive broadcastCommercial exploitationThe webinar allows you to have more direct and dynamic communication that appeals to a larger part of … [Read more...] about 6 Steps to Creating a Webinar
LinkedIn Ads: The Ultimate Guide to Linkedin Advertising
LinkedIn is the definitive B2B social network, connecting you with more than 675 million professionals around the world. While some other networks like Facebook and Twitter are very successful B2B advertising platforms, LinkedIn is the only major network designed specifically for business minds to connect and engage.In this guide, we'll explain the pros and cons of LinkedIn … [Read more...] about LinkedIn Ads: The Ultimate Guide to Linkedin Advertising
