With inbound marketing, companies rely on a strategy that takes advantage of potential customers' existing basic interests. Because with inbound marketing, interested parties approach the company's offer all by themselves. The main goal of this marketing strategy is to turn prospects into happy customers. This is achieved without any aggressive outbound advertising, such as … [Read more...] about Inbound marketing advantage with marketing automation
Seo
Image SEO: 11 tips for a good ranking in Google image search
The Google image search has a high traffic potential for many websites - how target-oriented this maybe depends on the respective website offer. Search engine optimization for image rankings is mandatory, especially for websites that can illustrate their products or services particularly well with their image material.Because cleverly executed image SEO increases the number … [Read more...] about Image SEO: 11 tips for a good ranking in Google image search
Analysis of the backlink quality and optimization of the backlink profile
Overview of current and outdated evaluation criteria with tips for reducing harmful and building beneficial backlinks for search engine optimization.Over the past few years, Google has taken decisive action against artificial link building. Today a domain is no longer “strong” because it has built up a large number of backlinks. Instead, the quality of the link counts. … [Read more...] about Analysis of the backlink quality and optimization of the backlink profile
5 SEO Myths and How They Can Damage Your Ranking
Little is as fast-moving as the algorithms from Google, Bing and Co. To keep up and thus rank your content consistently well on the search engine hit lists, you have to keep track of the many facets of search engine optimization. Otherwise, the well-intentioned optimization measures will end up being detrimental to your ranking. We take a close look at 5 (mis) assumptions of … [Read more...] about 5 SEO Myths and How They Can Damage Your Ranking
How Not To: How to Get a Google Penalty in 7 Easy Steps
A few years ago, Google's penalties were still the order of the day, not only in obscure SEO fields. You'd think that nowadays, all SEOs optimize their websites cleanly and by guidelines. However, webmasters are still not sure what to do or who fall for old cheeses.Warning: This post may contain traces of irony at one point or another. Maybe he's just oozing with sarcasm, … [Read more...] about How Not To: How to Get a Google Penalty in 7 Easy Steps
Improve Google ranking: How to reach 1st place in Google and take a top position at the top.
80% of searchers click on the top positions, on the top posts on Google, on the first place in the Google search results and the search results on page 1. In this article, you will find out what the most important ranking factors are and how you can dominate them.About half of all clicks are generated via the top positions (1st to 3rd place). The right strategy to … [Read more...] about Improve Google ranking: How to reach 1st place in Google and take a top position at the top.
7 fatal keyword optimization mistakes that are costing you your rankings
I have to admit:Keyword research doesn't sound "sexy"...But it's not as complicated or technical as you might think!Also:Keyword research is essential in search engine optimization (SEO). If you want to achieve excellent rankings on Google and Co., you can't avoid it!In my instructions, I explain to you and understandably...Why keyword research … [Read more...] about 7 fatal keyword optimization mistakes that are costing you your rankings
WordPress SEO, Successful on Google
Being well positioned on Google with your website and being findable for the most relevant search queries is an essential part of any online presence.With the pure expenditure of time and without the direct investment of money, it is possible to make your website prominent on search engines with a good reputation and high-quality content. Search engine optimization or SEO … [Read more...] about WordPress SEO, Successful on Google
Page Experience as a Ranking Factor: Will Google Web Vitals Change SEO?
After the introduction of Google Web Vitals, the page experience has become even better measurable and should even become a ranking factor in the future (probably 2021). Will SEO has to change fundamentally because of these new vital figures, or will everything stay the same as before?Google Web Vitals - What is it anyway?Google launched the Web Vitals to be able to … [Read more...] about Page Experience as a Ranking Factor: Will Google Web Vitals Change SEO?
Growth hacking: this is how companies achieve their growth goals cost-effectively
How do I win new customers for my company cost-effectively, quickly and sustainably? This is the question every marketer or manager asks himself. The answer to this is often "growth hacking."What is growth hacking?Growth hacking, also known as growth marketing in German, is an interdisciplinary mix of marketing, data analysis, and development that is designed to help … [Read more...] about Growth hacking: this is how companies achieve their growth goals cost-effectively
