Surely you know all of your competitors and always have an eye on how they position themselves in "your" target group through content, marketing and design. You do, right?But do you know all the alternatives your target audience has to invest their money, time and attention?This is much more important because consumers no longer compare products and … [Read more...] about What we can learn from Spotify and YouTube about Content Experience & Discovery
Content Marketing
Brand management with videos: How the medium turns companies into strong brands online
Why videos are the ideal tool for branding and how companies can use YouTube to stand out from the crowd - including tips for implementation.Online marketing has never been more performance-driven than it is today: data is the new gold; tools like Google Analytics are the pickaxes that unearth it. CPC, CTR, CPO, and ROI are the currencies in which success is measured. … [Read more...] about Brand management with videos: How the medium turns companies into strong brands online
Why does internet acquisition need a blog?
The hunt for the big projects and industrial orders is hardly possible without online acquisition. Many people are the first to look for potential project partners, services and skills on the Internet. Anyone who is not found for the search terms has to look it up. If you are located, you have to attract attention, arouse curiosity and generate trust ... And that … [Read more...] about Why does internet acquisition need a blog?
Analysis of the backlink quality and optimization of the backlink profile
Overview of current and outdated evaluation criteria with tips for reducing harmful and building beneficial backlinks for search engine optimization.Over the past few years, Google has taken decisive action against artificial link building. Today a domain is no longer “strong” because it has built up a large number of backlinks. Instead, the quality of the link counts. … [Read more...] about Analysis of the backlink quality and optimization of the backlink profile
7 fatal keyword optimization mistakes that are costing you your rankings
I have to admit:Keyword research doesn't sound "sexy"...But it's not as complicated or technical as you might think!Also:Keyword research is essential in search engine optimization (SEO). If you want to achieve excellent rankings on Google and Co., you can't avoid it!In my instructions, I explain to you and understandably...Why keyword research … [Read more...] about 7 fatal keyword optimization mistakes that are costing you your rankings
WordPress SEO, Successful on Google
Being well positioned on Google with your website and being findable for the most relevant search queries is an essential part of any online presence.With the pure expenditure of time and without the direct investment of money, it is possible to make your website prominent on search engines with a good reputation and high-quality content. Search engine optimization or SEO … [Read more...] about WordPress SEO, Successful on Google
Startup ideas: 7 brilliant methods for generating ideas
Do you think the time is right for a, no, YOUR ingenious business idea? Are you looking for inspiration and methods to find or develop innovative and promising startup ideas? Then you've come to the right place: In this post, we'll show you seven unconventional methods to find highly creative startup ideas. Let's go!Startup ideas as the fundamental basis for … [Read more...] about Startup ideas: 7 brilliant methods for generating ideas
12 content formats – how to inspire your target group
Content marketing offers the ideal opportunity to noticeably increase attention and reach in search engines such as Google and Co. This is the main reason why the content marketing discipline has come more and more into the focus of experts in recent years. As an interface between SEO and social media, it is not only the visibility and reach of a strengthened website. Companies … [Read more...] about 12 content formats – how to inspire your target group
How the content revolution came about thanks to digital change
Cuba, December 2, 1956.A rickety yacht went ashore, from which 82 men jumped—a hungry group of former Cuban students and ex-pats.They weren't there to see the country. You were there for a revolution!With them was a 26-year-old Fidel Castro who led the group. His goal was to liberate Cuba from the military dictatorship of Fulgencio Batista.But they were … [Read more...] about How the content revolution came about thanks to digital change
Growth hacking: this is how companies achieve their growth goals cost-effectively
How do I win new customers for my company cost-effectively, quickly and sustainably? This is the question every marketer or manager asks himself. The answer to this is often "growth hacking."What is growth hacking?Growth hacking, also known as growth marketing in German, is an interdisciplinary mix of marketing, data analysis, and development that is designed to help … [Read more...] about Growth hacking: this is how companies achieve their growth goals cost-effectively
