Fortnite is not only a massive success for the gaming industry. It also raises the question of whether a video game with a range as high as Twitter does not define a new digital space. What challenges arise from this?When a New York couple celebrated their wedding on September 2018, the present photographer captures a scene on the dance floor: four boys, just teenagers, … [Read more...] about Fortnite: From video game to social mass phenomenon
Marketing
The cycle of life and more: business ideas from the USA (Part 2)
Believe it or not, the US is still the land of opportunity. Because when it comes to the development of new business ideas with great potential, contemporaries on the other side of the Atlantic have the edge. This is mainly due to historical and cultural reasons.Compared to Europe, unconditional belief in one's abilities is much more pronounced in America. The desire for … [Read more...] about The cycle of life and more: business ideas from the USA (Part 2)
Fit for 2020? How to perfect your B2B social media marketing
"It works great in the B2C, but how is that supposed to work in B2B? "These and similar questions are among the most popular in marketing - and the answer is obvious: it's the wrong question !1. Think: H2H instead of B2BWhat looks like a typographical error at first is not at all wrong: for a perceived eternity, the mistaken belief in B2B companies … [Read more...] about Fit for 2020? How to perfect your B2B social media marketing
The most important terms of the start-up scene at a glance
In the founding scene, many terms circulate, forming their language. We've put together the most important ones for you in our startup ABC so that you can get started right away and get on with your business partners right away.AAcceleratorAn accelerator is a program that includes mentoring, training, and usually a "demo day" where companies pitch their ideas to … [Read more...] about The most important terms of the start-up scene at a glance
Do you need YouTube as the founder?
YouTube has become the second-largest search engine in the world. No wonder considering the sheer mass of content: 400 hours of video footage are uploaded to YouTube every minute. Is it worth it at all to become active as founders there? Short answer: yes. Here are a complete explanation and a five-tip tutorial that lets you get started on YouTube right away.What YouTube … [Read more...] about Do you need YouTube as the founder?
What makes a good Kickstarter campaign? Top examples and flops
Many thousands of campaigns have already been successfully financed through Kickstarter, and more failed. But what makes a good campaign? And why are others not successful? We show you this with five business ideas.Top: Extremely successful Kickstarter campaignsSome ideas come so well to Kickstarter that the initiators can surpass their self-imposed goals. So also … [Read more...] about What makes a good Kickstarter campaign? Top examples and flops
Edible earwax and scary apps – ideas for Halloween
Although the home of Halloween is in Ireland and the US, more and more people around the world are paying homage to the Celtic funeral feast and taking to the streets dressed in spooky costumes on October 31st. We also like to scare ourselves, which is why we went in search of gruesome (and crazy) business ideas.Our favorites: scary and crazy business ideasThere is … [Read more...] about Edible earwax and scary apps – ideas for Halloween
Three exciting food business ideas from England
Three young companies from England show that fast food does not have to be unhealthy and rush with their concepts from one success to the next. How they do it and what exactly is behind their business ideas, you will learn in this post. It includes healthy hot dogs, reloaded Asian noodles and other types of smoothies.Lukewarm cervisia, wild boar with mint sauce - the … [Read more...] about Three exciting food business ideas from England
The cycle of life and more: business ideas from the USA
Once again, we turn our eyes to the excellent start-up nation, the United States of America. From there, many a hot or cold - keyword cold brew - the trend has been spilling over to Germany. To see what novelties, gadgets, and business models, you can look forward to in the future, today, we present four business ideas from the US.Green Piñata Toys - rent children's … [Read more...] about The cycle of life and more: business ideas from the USA
Senior Entrepreneurship: Examples + 7 tips for starting in old age
Can reason only young people? Are you kidding me? Are you serious when you say that! Senior Entrepreneurship is a movement that is growing worldwide and shows: Even in "older" age can be with our 7 steps, a startup from the baptism. How this works and where the hurdles for the so-called Late Bloomers are, is shown in our Quick Guide.What is a senior … [Read more...] about Senior Entrepreneurship: Examples + 7 tips for starting in old age
