" The future is private ", Mark Zuckerberg announced at the opening of the Facebook developer conference F8, and the applause was muted. He could not inspire this audience for his new company motto. Facebook's CEO even had to tell the programmers who develop apps for his ecosystem from Facebook, Messenger, WhatsApp and Instagram that their work could become more difficult in … [Read more...] about Everything will be fine. No really. Believe me
Marketing
Content marketing: this is how you get your texts to the point
It can never hurt, but with some texts, it is vital to be able to get to the point. If you lose yourself on the side with ads, product descriptions, etc., you have often actually lost - namely your potential customer. The following four steps should prevent you from doing so.Objective: What do we want to achieve with content marketing?In most cases, the goals are … [Read more...] about Content marketing: this is how you get your texts to the point
1.5 million followers and yet not real: How virtual influencers work
The top luxury brands have already discovered virtual influencers for themselves. It is high time that SMEs and online retailers also deal with the topic because it shows the highest potential.Do you know Miquela Sousa Or Shudu? Or Bermuda? If not, that's not bad, because the three are currently considered a real insider tip in the fashion and beauty industry. Although: … [Read more...] about 1.5 million followers and yet not real: How virtual influencers work
These are the e-commerce trends for 2020
Online trade is booming - and is increasingly outclassing floor trading. But only if e-commerce changes can it meet customer requirements. Here are the trends that will shape 2020.Online trade remains an essential part of the digital economy. The platform strategies of the dealers remain decisive. But the number of (dominant) platforms could increase in the new year due … [Read more...] about These are the e-commerce trends for 2020
More pixels, more Hertz and what else? We expect these Android smartphone trends in 2020
2020 is coming and with it the next smartphone generation. What developments and trends can we expect next year?The first trends for 2020 smartphones are emerging. With its Snapdragon 865, Qualcomm has announced the SoC that will fire most high-end devices in 2020. The processor will be the first from the manufacturer to have a 5G modem set aside, which means that all … [Read more...] about More pixels, more Hertz and what else? We expect these Android smartphone trends in 2020
Top 5 Social Media Forecasts 2020: What Can We Expect Next Year?
2019 is coming to an end - and therefore, an exciting year for social media. But what can we expect in the next one?2019 was exciting, if often controversial, year for social media. TikTok has wholly exploded in its hype and has changed the social media landscape significantly, influencer marketing is also expanding in popularity, and with the rise of other … [Read more...] about Top 5 Social Media Forecasts 2020: What Can We Expect Next Year?
How Tiktok monitors its users
Jokes, dance steps, funny movies: The video platform Tiktok is currently a hit, especially among young people. According to an internal document, around 800 million users are registered worldwide.Tiktok is the first social network in a long time that could seriously compete with Facebook (1.9 billion active users worldwide) and Instagram (one billion). But at the same … [Read more...] about How Tiktok monitors its users
Marketing trends 2020: From programmatic advertising to moving images
What is the future of online marketing? Which trends will accompany us in 2020? It is already apparent that it will be some old acquaintances who are now picking up speed.Are there any real trends for online marketing, or is everything going to stay the same? We believe that in the coming year some of the trends that have emerged in recent years will finally change from … [Read more...] about Marketing trends 2020: From programmatic advertising to moving images
Facebook is said to have deliberately induced children to spend money in online games
Minors unintentionally spent a lot of money in online games - Facebook even enforced this practice, as was revealed in a lawsuit.Facebook is said to have systematically persuaded minors to spend money on online games for years, and their parents subsequently refused to refund them to generate more profit. In individual cases, this involves several hundred or even … [Read more...] about Facebook is said to have deliberately induced children to spend money in online games
No authority in the world masters the social media universe as well as NASA
Foreign galaxies, fascinating pictures of the moon and singing ISS astronauts: the space agency Nasa reaches millions of people every day on its social media channels. Behind this is a sophisticated strategy that arouses our curiosity for space and appeals to new target groups.When Neil Armstrong was the first person to step on the moon on July 21, 1969, around 600 … [Read more...] about No authority in the world masters the social media universe as well as NASA
