This is an opinion contribution. If you were to disagree with one of the following points that I have mentioned, that would be extremely surprising.Small joke! Of course, I hope for much (well-founded) opposition in the comments column and at least twice as many good reasons why Apple is on the wrong track. And you'd better buy that [ insert the name of your … [Read more...] about Will iPhone 11 Beat the Concurention
Marketing
How successful in-app advertising works today
Mobile advertising continues to grow in importance, and ads within apps are an excellent option for a variety of reasons.How successful in-app advertisingThe growth of mobile advertising has been a constant theme in the advertising industry for years, but the momentum of this growth continues to develop fascinatingly. Here are some of the critical insights that are … [Read more...] about How successful in-app advertising works today
How could Amazon become so almighty?
Amazon started off as a ridiculous idea: to sell books over the Internet. Today, it's an e-commerce giant that can bring down the big names in the industry while changing how we shop. Moreover, it is an essential part of the internet backbone. And with his assistant Alexa, it wants to be omnipresent in our future. How could this happen? What can be learned from … [Read more...] about How could Amazon become so almighty?
The Hidden DNA of Amazon, Facebook, and Google
When it comes to online advertising, there is hardly a way around Google or Facebook: the two dominate the market as a duopoly. But a number three wants to make them increasingly the title controversial: Amazon.(Illustration: © vectomart, depositphotos.com)The Initial SituationAccording to a survey by British market researcher WARC, global advertising … [Read more...] about The Hidden DNA of Amazon, Facebook, and Google
Why modern marketing is about help, not about hype
5, 4, 3, 2, 1 ... skip this ad.Come on; you want it too. We all want it. Moreover, we do it too.Studies even show that 9 out of 10 people skip an ad if they have the opportunity.Today, your customers are bombarded with advertising. More than ever before. Moreover, that, although the effect of traditional marketing methods wears off.The answer is … [Read more...] about Why modern marketing is about help, not about hype
iPhone XR is the best-selling Smartphone in 2019
Although Samsung is the clear leader in the smartphone industry; However, the best-selling mobile in the first half of 2019 comes from Apple. The iPhone XR prevailed with some advantage over the competition.Apple smartphone or Android device? When it comes to the question of the best smartphone and the best operating system, it can ever come to heated discussions. Only a … [Read more...] about iPhone XR is the best-selling Smartphone in 2019
How to use GIFs and memes successfully in online marketing
A funny quote turns into a worldwide running gag on the Internet or a short animation from the favorite series replaces the written answer to the last WhatsApp message. Memes and GIFs have become an indispensable part of the Internet and have long since become an integral part of the way we communicate online. No wonder that web phenomena are therefore discovered … [Read more...] about How to use GIFs and memes successfully in online marketing
How To Run An Effective Google Ads Campaign
Find out in this in-depth article what constitutes a successful "Google Ads" ad, what you need to look out for to get a high-quality score, and how to use ads to increase your sales efficiently! Read now to stay one step ahead of your competitors!When we think of advertising, we usually think of bright colors and eye-catching pictures.These features are still … [Read more...] about How To Run An Effective Google Ads Campaign
5 Reasons to Use Instagram for E-commerce
Instagram is developing more and more into the favorite child of e-commerce and online marketing. Properly used, the photo app has great potential to attract new customers and increase your sales. In this article, we highlight 5 reasons why you should pay more attention to Instagram.# 1 Buy Now, Button!In November 2016, the Facebook subsidiary presented perhaps the … [Read more...] about 5 Reasons to Use Instagram for E-commerce
How to develop an online marketing strategy in 8 steps
Anyone who runs an online store certainly knows the problem that the ToDo list is getting longer and you can hardly keep up with the work. Our time is precious, and therefore every task should be a clear strategy. Misdirected to-dos and investments are stopping growth.Quite similar to the seemingly endless ToDo list, it also behaves with its employees.Occasionally, … [Read more...] about How to develop an online marketing strategy in 8 steps
