• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
SwaCash | Internet Marketing News

SwaCash | Internet Marketing News

Latest Updates on Tech, Internet & Digital World

  • Home
  • Digital Marketing
  • Social Media
  • Technology
  • About
  • Contact Us
You are here: Home / Digital Marketing / 5 Reasons to Use Instagram for E-commerce

5 Reasons to Use Instagram for E-commerce

September 8, 2019 by Amer Bekic

Instagram is developing more and more into the favorite child of e-commerce and online marketing. Properly used, the photo app has great potential to attract new customers and increase your sales. In this article, we highlight 5 reasons why you should pay more attention to Instagram.

# 1 Buy Now, Button!

In November 2016, the Facebook subsidiary presented perhaps the most exciting feature for online retailers.

The Buy Now button allows you to place a sales link below your post and lets your Instagram followers buy the product directly from the app.

For shop owners, especially in fashion and lifestyle, the buy button can be very lucrative. Think about it: Instagram is used daily by most users to gather inspiration or look at beautiful pictures of influencers.

If one of your customers now discovers a product that is presented well and enthralls it, it can often lead to spontaneous purchases.

via NYmag

Especially with the new feature that allows you to publish up to 10 pictures with a carousel post, the buy button is a real gift for online trading.

# 2 Instagram Stories!

As an experienced online retailer, you know that many customers do not shop the first time they visit your store and often need a few visits before deciding to buy.

In the time when most online shoppers first learn about the shop or the brand before making a purchase, a presence on social networks is definitely recommended.

Especially on Instagram, because you can achieve a lot for your image there and customers can offer an insight into his shop, as well as your products.

Creating a trusting relationship with your customers so they can happily buy from you was Instagram-only via YouTube and Snapchat.

Instagram changes that with the story feature. Now, as with Snapchat, you can build an authentic connection to your customers and fans.

You can do that by sharing special and not-so-special moments, allowing behind-the-scenes glimpses, answering questions from your clients, and presenting exclusive Instagram story offers.

The great thing is, Instagram stories do not have to be perfect. Uniquely the imperfect is particularly well suited to the younger target group and gives you authenticity. Let your followers participate in your shop, and you will thank them (with more sales).

The screenshots and numbers in this article come from an infographic of 99firms, which provides more exciting insights.

Unsurprisingly, the fitness and fashion industries dominate the rankings as they are the backbone of the app. But other industries have managed to use the Instagram feature so that it inspires the followers.

Only the food industry still seems to have problems creating exciting content.

And how do the big players use Instagram stories?

Looking for inspiration or best practice analysis, look at brands that are already successfully reaching their clients through stories and story ads.

If you deliver a visually appealing ad in combination with a great offer and an accurate customer approach, chances are that you will receive clicks.

And with Story Ads, it’s just like advertising on Google and Facebook: When customers respond positively to your ad, costs often go down per click.

But not all brands sell directly but send your fans to other social platforms, blog posts, or alternative destinations like marketing campaigns or your own app.

In other words:

Many brands have understood that in the long run, it can be more lucrative to build a relationship with their own customers rather than always selling them.

For example, Asos uses stories to build its own brand awareness. With enough exposure to the right audience, Asos was able to achieve its intended branding goals.

Another advantage of the Instagram stories, compared to the Snapchat stories, are the …

via TechCrunch

# 3 Links in the Story!

The benefits of the story feature on Instagram, you know now. Another big advantage? Not only is it possible to tag other Instagram users in a story, but it also allows you to place links in your account.

Even if that does not seem like a huge bonus to you, keep in mind that until now it was only possible to place a link on your profile.

This allows the Facebook affiliate to link you directly to a product that you present in the story.

In our opinion, this is a significant improvement, considering that most shop owners have so far simply linked to your shop by default and the enthusiastic customer first had to search for the desired product. 

This allows you to introduce new products, to emphasize and that only with the Smartphone! Product links that let users visit the right product page directly have the potential to increase conversions via Instagram.

Instagram last year announced two new updates designed to make shopping on the platform even more comfortable. 

First, Instagram Shopping should be expanded in the stories. This function was only introduced last year in June, but now it has been developed to 46 countries and thus become more global.

Basically, this feature is about companies that have their own products in their stories that can link them directly. This way, customers can immediately get more details about the products and reach the website with just one click to make a purchase or continue browsing.

“More than 400 million accounts come to stories every day to feel closer to their personal accounts. What are they behind their products? “They say in their press release.

Also, this shopping function should also be introduced in Explore. Explore also became part of Instagram in June, allowing users to search for posts and photos in various categories that interest them.

Instagram now wants users to be able to shop from here if they’re in the right mood.

For this, they will be shown the Shoppable Content of the brands they follow or may be interested in. Thus, the user is only offered content relevant to them at this point.

To be able to use as merchants in these Shopping functions, they must meet different requirements. Instagram formulates this as follows:

  • Your company must sell physical items that comply with our Terms of Use and Merchant Policy and our Trade Policy
  • Your Instagram account must have been converted into a business profile
  • Your business profile must be linked to a Facebook catalog. This can be created and managed both in Business Manager and on the platforms Shopify or BigCommerce or directly on your Facebook company page.

# 4 Influencer Marketing

If you visit our and other marketing blogs regularly, you may have already read Influencer Marketing.

If not, here is the relevant article:

Influencer marketing explains!

Influencer marketing is so popular because the return on investment (ROI) can be astronomical. Achieving thousands of people in one fell swoop that have the potential to become new customers is the best part of this marketing strategy.

If you have found an influencer that fits in well with your online store and brand, the likelihood that the followers will suit you is very high.

Besides, you know approximately how many people you reach (followers & likes of the influencer) for a smaller amount of money or a gifted product.

Especially interesting is the measurability of this marketing tactic via Instagram. Give your influencer a personal link that will be used during the promotion, and you will know precisely how many people reacted and bought something in your shop!

If you have found an influencer who will give you a decent ROI, you can also make him a brand ambassador who regularly promotes your shop. Or offer him an affiliate partnership if it turns out to be profitable!

# 5 Visual minimalism

Instagram is designed for smartphones and captures 100% of users’ attention as the app opens. In the news feed of the app, the focus is on the visual, the text below the images are cut off after 87 characters with “more.”

This minimalist design distracts the user much less than on a desktop PC where multiple tabs are open at the same time and scream for attention.

This is both a challenge and an opportunity. Instead of posting simple product images and hoping for conversions, you should show your products in action, how customers use them, or how the product can improve their lives.

If you look at Instagram as a whole, it quickly becomes apparent that it is currently one of the best marketing tools. With just one image and the right hashtag, you can bring new customers to your store in no other way.

Conclusion: Instagram is a must!

Via storytelling and exciting photos, you can attract new, loyal customers and increase your sales.

Keep in mind that your mail will be seen by people who follow you voluntarily or are interested in your industry (hashtags).

Respect your fans and make sure that you do not spam your followers or annoy them with boring photos. Only then can the Instagram account become a steady source of revenue, giving you and your shop more and more new customers.

Filed Under: Digital Marketing, E-commerce, Marketing

Primary Sidebar

E-mail Newsletter

More Articles

Apple’s valuation exceeds $2.5 trillion mark

July 19, 2021 By Amer Bekic

Ethereum (ETH), a white hat saves a cryptocurrency user on the verge of losing $240,000

July 19, 2021 By Amer Bekic

Project Pegasus: Israeli “clickless” spyware used against thousands of journalists and activists

July 19, 2021 By Amer Bekic

Some weird Intel Core 12900K, 12700K, and 12600K specs have appeared online

July 18, 2021 By Amer Bekic

In 2021, the video game industry still generates more investments

July 18, 2021 By Amer Bekic

Malaysian authorities destroy 1,069 mining devices (video)

July 18, 2021 By Amer Bekic

Disable the Windows print spooler or you could be hacked, according to Microsoft

July 18, 2021 By Amer Bekic

Paraguay promises to be a 100% renewable Bitcoin (BTC) mining giant

July 17, 2021 By Amer Bekic

Faced with ransomware, Interpol wants international collaboration

July 17, 2021 By Amer Bekic

AMD brings its FidelityFX Super Resolution to open source

July 17, 2021 By Amer Bekic

Failed to reserve the Valve Steam Deck? You are not the only ones

July 17, 2021 By Amer Bekic

Twitter boss prepares DeFi application platform on Bitcoin blockchain

July 16, 2021 By Amer Bekic

Here’s why the Galaxy Watch 4 could make the Apple Watch shake

July 16, 2021 By Amer Bekic

“Facebook users spied on social by dozens of employees”: the accusation in the book-survey

July 16, 2021 By Amer Bekic

Valve’s Steam Deck will be able to run Windows

July 16, 2021 By Amer Bekic

Only 12% of companies realize the full potential of the cloud

July 16, 2021 By Amer Bekic

Limited Edition RTX 3080 Gundam Cards Sold In Pre-Built Mining Rigs

July 16, 2021 By Amer Bekic

Windows on iPad: You dreamed it, Microsoft did it

July 15, 2021 By Amer Bekic

iPhone 13: anticipating record sales, Apple would have increased production by 20%

July 15, 2021 By Amer Bekic

Google Stadia is not dead and seeks to expand its catalog of games with an enticing affiliate program

July 15, 2021 By Amer Bekic

Galaxy Watch 4: released on August 27, 2021, Amazon confirms!

July 15, 2021 By Amer Bekic

Apple seriously threatens to exit UK market

July 15, 2021 By Amer Bekic

Razer upgrades Blade 15 and Blade 17 to 11th gen Intel processors

July 14, 2021 By Amer Bekic

British detectives seize record $250 million in crypto

July 14, 2021 By Amer Bekic

OnePlus Nord 2: new renderings, Android updates, 50 MP sensor, lots of info

July 14, 2021 By Amer Bekic

Nigerian Bitcoin Trading Volume At Highest Despite Central Bank Restrictions!

July 14, 2021 By Amer Bekic

Google to challenge EU antitrust fine of 4.3 billion euros

July 14, 2021 By Amer Bekic

This hidden feature on iPhone is a spy tool

July 13, 2021 By Amer Bekic

NVIDIA: GeForce RTX 30xx SUPER coming to laptop?

July 13, 2021 By Amer Bekic

Microsoft buys cybersecurity start-up RiskIQ

July 13, 2021 By Amer Bekic

Android 12: you can play games before you even finish downloading

July 13, 2021 By Amer Bekic

Cyber ​​defense center opens in New York

July 13, 2021 By Amer Bekic

After Google, Apple could be the next target of US antitrust crackdown

July 12, 2021 By Amer Bekic

At 16, this teenager became a millionaire by selling PS5s at a premium

July 12, 2021 By Amer Bekic

A derivative of the PS5 architecture will be found in more than 80 system designs

July 12, 2021 By Amer Bekic

Galaxy Unpacked: all the new Samsung products may have just leaked

July 12, 2021 By Amer Bekic

124-year-old hydropower plant uses its energy to mine Bitcoin

July 11, 2021 By Amer Bekic

Ukrainian law enforcement has shut down 3,800 PS4 crypto-farm

July 11, 2021 By Amer Bekic

Mac’s battery life with M1 is so good Apple thought there was a bug

July 11, 2021 By Amer Bekic

Kaseya: the ransomware behind the attack was programmed to avoid Russian-speaking systems

July 10, 2021 By Amer Bekic

AI could also be used to create scientific disinformation

July 10, 2021 By Amer Bekic

Windows 11: the search bar back in the last preview

July 10, 2021 By Amer Bekic

Gettr: this new social network was launched by someone close to Donald Trump

July 10, 2021 By Amer Bekic

Windows 11: only recent versions of Windows 10 will be updated directly

July 9, 2021 By Amer Bekic

Study blacks out YouTube algorithm

July 9, 2021 By Amer Bekic

China continues crackdown on cryptocurrencies

July 9, 2021 By Amer Bekic

OnePlus recognizes limiting the performance of applications for greater autonomy

July 9, 2021 By Amer Bekic

Study: Apple Watch and Fitbit Could Detect Long-Term Effects of COVID-19

July 8, 2021 By Amer Bekic

Microsoft is deploying an urgent patch to correct the PrintNightmare flaw

July 8, 2021 By Amer Bekic

China claims to have the world’s most powerful quantum computer

July 8, 2021 By Amer Bekic

Three Tweets related to EtherRock sales

Not one not two, Three digital pet rock cliparts sell for $600K each

August 22, 2021 By Amer Bekic

PolyNetwork Hacking Incedence

Hacker who stole $800 Million, now offered a white hat job by its victim firm

August 20, 2021 By Amer Bekic

credit card back panel containing the magnetic stripe

MasterCard announces future without magnetic stripe on the back.

August 17, 2021 By Amer Bekic

Fortune magazine sells its cover art as NFT. Raises 1.3 Million dollars

August 14, 2021 By Amer Bekic

Bored Ape Yacht Club Token 3749

This bored ape pic just sold for 1.29 Million dollars!

August 14, 2021 By Amer Bekic

Footer

Search this site

Recent Articles

  • Not one not two, Three digital pet rock cliparts sell for $600K each
  • Hacker who stole $800 Million, now offered a white hat job by its victim firm
  • MasterCard announces future without magnetic stripe on the back.
  • Fortune magazine sells its cover art as NFT. Raises 1.3 Million dollars
  • This bored ape pic just sold for 1.29 Million dollars!

Browse Topics

  • Blogging (164)
  • Content Marketing (7)
  • Cryptocurrency (5)
  • Digital Marketin (4)
  • Digital Marketing (333)
  • E-commerce (122)
  • Google (195)
  • Google Ads (24)
  • Marketing (166)
  • News (344)
  • Seo (74)
  • Social Media (43)
  • Technology (27)
  • Uncategorized (82)
  • WordPress (22)

Tags

Amazon Android Apple Apple Watch Artificial Intelligence B2B Bitcoin Blogging China Content Content Marketing Coronavirus Cryptocurrency Cybercriminals cybersecurity Digital Digital Marketing Facebook Gaming Google Increase Sales Instagram Intel internet strategy iOS 15 iPhone iPhone 12 IPhone 13 Make Money Marketing Microsoft Nvidia Online Marketing Samsung Science Search engine optimization Seo SEO optimization by content Social Media Social networks Technology TikTok Twitter Windows 11 YouTube

© 2019–2022 · SwaCash.com