If you have a website or a blog, and you want to continue to increase the visibility of the latter, it is evident that you will have to keep your efforts in terms of SEO.However, because the web is continually evolving, some practices in 2020 will have more or less impact than in 2019 on your SEO.Customizing the content is also putting forward a privileged relationship … [Read more...] about SEO: 6 strong trends for 2020
How to create a digital strategy for your website?
What is a digital (global) strategy? How to create one for its website to increase its visibility, its traffic, its sales, its online presence etc ... What is it and what are the steps to develop it?What is a digital (global) strategy?The digital strategy is generally linked to all actions or action plans implemented, to communicate via the internet and through … [Read more...] about How to create a digital strategy for your website?
So you use Micro Moments effectively through snackable content
Anyone who recognizes Micro Moments and assigns them correctly can respond optimally to the needs of their customers. But what exactly are micro moments?In a fast-moving and mobile age, where every potential customer is likely to be a smartphone user, every "little moment" has to be captured and used literally. Being exposed to the constant flow of … [Read more...] about So you use Micro Moments effectively through snackable content
7 tips for a successful SEO Christmas strategy
Soon the Christmas madness begins. We'll show you how to use it for your SEO.Search engines are the starting point for millions of online searches for the right Christmas gifts for family and friends. I want to show how online businesses find the right SEO strategy to maximize the Christmas season with the following seven tips.1. Search for gaps and optimization … [Read more...] about 7 tips for a successful SEO Christmas strategy
How-to: How to profitably use GIFs in marketing
GIFs are often considered too silly or too hectic, but they also offer a chance. We explain how moving images can be used for marketing.© VueWho thinks that the little funny moving pictures belong only in forums or Facebook comments, is wrong. GIFs have existed since 1984 and continue to evolve in their application areas. They give recipients more to see and more … [Read more...] about How-to: How to profitably use GIFs in marketing
Chalk and blackboard instead of computer in Silicon Valley
Silicon Valley is the tech mecca of the world. But right at the centre of digital progress, some parents favour old-school classrooms and schools with little computer use for their offspring.With colourful pieces of chalk, girls and boys crowd in front of the big blackboard in a school in the California town of Mountain View. Human and apes skulls, partly yellowish … [Read more...] about Chalk and blackboard instead of computer in Silicon Valley
Do you need YouTube as the founder?
YouTube has become the second-largest search engine in the world. No wonder considering the sheer mass of content: 400 hours of video footage are uploaded to YouTube every minute. Is it worth it at all to become active as founders there? Short answer: yes. Here are a complete explanation and a five-tip tutorial that lets you get started on YouTube right away.What YouTube … [Read more...] about Do you need YouTube as the founder?
Ok Google, how do I optimize my website for voice search?
We all use them, but nobody really thinks about exactly how it works - we're talking about language search. A feature that was in its infancy just a few years ago. Meanwhile, we quickly pull the phone and ask Google or Siri with the iPhone. Also, language assistants like Alexa or Google Home provide us with results on demand. How does it look behind the scenes? How should I … [Read more...] about Ok Google, how do I optimize my website for voice search?
The eSports Marketing
ESport is "booming," that's for sure! As of 2019, there is hardly a company that has not heard of the "fascination eSports" in any way. Because: at the latest, when Uli Hoeneß and even politicians talk about eSports, something must be on this "hype" turn!Whenever industries are growing, smart "marketers" will prick up their ears. New industries mean new target groups. … [Read more...] about The eSports Marketing
From GUI to VUI (Voice User Interfaces)
Deepened in their own smartphone, a large part of us runs as a zombie through everyday life. Tied to bright screens, we wipe our way through social networks. But this phenomenon could soon be a thing of the past if the subject of Voice continues to develop so rapidly.We drive the trend with our beloved smart speakers. A recent report by Juniper … [Read more...] about From GUI to VUI (Voice User Interfaces)
