Ukraine was once a hotspot for petty criminals online. Then the war with Russia came. Today digital warfare is being tested here. And the IT security industry is flourishing.Artem Afian, a man in his 30s, with a well-groomed beard, brown vest over his shirt and olive-green trousers, sits at a wooden conference table in his office in Kyiv (Kiev), on the sixth floor of an … [Read more...] about How Ukraine became a testing ground for cyberwar
Make online texts easy to read
If readers do not so well receive articles and blog posts, it does not have to do with the content alone: many websites neglect the reader-friendly design of their jobs. Sometimes internal constraints play a role. Sometimes awareness is simply not there.""Web design is 95% typography"" - Oliver Reichenstein, Information Architects ( source )Why is that … [Read more...] about Make online texts easy to read
With Big Data against Corona: Less data protection for more disease protection?
The corona crisis also becomes a touchstone for protecting privacy. In several countries, health authorities use smartphone data to create movement profiles of the population and to trace infection chains.The corona crisis is gaining momentum and drama every day. French President Emmanuel Macron spoke martially of "war" in his speech to the nation. China's head … [Read more...] about With Big Data against Corona: Less data protection for more disease protection?
Facebook is fighting against false reports like never before
In the corona crisis, Facebook shows how well it can deal with fake news. CEO Mark Zuckerberg just has to want it. For him it is now about human life, no longer about freedom of expression.Particularly the lie with the bleaching agent is Mark Zuckerberg remained in my memory. He knows her from Facebook, his network. The myth is that Corona infected people should drink … [Read more...] about Facebook is fighting against false reports like never before
Welcome to the Internet!
Musicians can no longer play live, teachers can no longer teach live. Instead, a lot is happening digitally now. But these offers have to get better.In the past few weeks, numerous people have got to know the Internet for themselves in a new way: they broadcast. Concerts, readings, fitness exercises or school lessons are often streamed or posted online as a recorded … [Read more...] about Welcome to the Internet!
Google Ads Optimization
If you want your Google Search campaigns to run at their best, you have to optimize on three levels: before, within and after Google Ads. If these three levels harmonize with each other, the cash register rings.Photo by Josh Sorenson on UnsplashDo you regularly spend money on Google Ads and ask yourself what and where you can optimize in your campaigns so that you can … [Read more...] about Google Ads Optimization
Negative reviews – how to deal with bad online reviews
Everyone knows them - bad reviews on the Internet. A catastrophe for the entrepreneur, a pessimism for potential customers, to change the purchase decision at short notice.Whether legitimate or unjustified, negative reviews hurt and can often be harmful. In general, online reviews have become increasingly important in recent years. Not only to decide to buy potential … [Read more...] about Negative reviews – how to deal with bad online reviews
SEO for bloggers – so your blog gets more traffic and better rankings
Most (hobby) bloggers have one thing in common: high traffic via advertisements does not match the small blogger budget. Therefore, cheaper or better free traffic and visitors must be brought to the blog via other channels. In this article, I want to show you how bloggers can get more free traffic and better rankings on Google & Co.What is a blogger? - Definition, … [Read more...] about SEO for bloggers – so your blog gets more traffic and better rankings
8 myths from B2B online marketing
They inspire the imagination of every narrator and send a shiver down the spine of good-faith people: myths and superstitions.But not only everyday human life is peppered with strange stories.In B2B online marketing, in particular, there are still beliefs that are long outdated and make your marketing strategy look old.In this … [Read more...] about 8 myths from B2B online marketing
Not even Facebook understands Facebook
Platforms like Facebook determine how we see the world. Unfortunately, we have not yet learned how to use social networks sensibly - and even the operators can hardly control them. But there is hope.Google Plus is dead, and the most obvious comment is: Oh, did that still exist? The death of the former Facebook competition attempt is fully deserved. Nevertheless, this end … [Read more...] about Not even Facebook understands Facebook
