Three young companies from England show that fast food does not have to be unhealthy and rush with their concepts from one success to the next. How they do it and what exactly is behind their business ideas, you will learn in this post. It includes healthy hot dogs, reloaded Asian noodles and other types of smoothies.Lukewarm cervisia, wild boar with mint sauce - the … [Read more...] about Three exciting food business ideas from England
E-commerce
The cycle of life and more: business ideas from the USA
Once again, we turn our eyes to the excellent start-up nation, the United States of America. From there, many a hot or cold - keyword cold brew - the trend has been spilling over to Germany. To see what novelties, gadgets, and business models, you can look forward to in the future, today, we present four business ideas from the US.Green Piñata Toys - rent children's … [Read more...] about The cycle of life and more: business ideas from the USA
Senior Entrepreneurship: Examples + 7 tips for starting in old age
Can reason only young people? Are you kidding me? Are you serious when you say that! Senior Entrepreneurship is a movement that is growing worldwide and shows: Even in "older" age can be with our 7 steps, a startup from the baptism. How this works and where the hurdles for the so-called Late Bloomers are, is shown in our Quick Guide.What is a senior … [Read more...] about Senior Entrepreneurship: Examples + 7 tips for starting in old age
Dark Social: Why you should know what everyone is talking about
Dark Social is reminiscent of the Darknet, sounds like secrets, somehow wicked - and criminal. And yet we use almost all of these dark networks. Together we bring light into the dark and explain why the dark side belongs in every right marketing mix.One thing in advance. Even if it sounds like that: Dark Social has nothing in common with the above properties. Although in … [Read more...] about Dark Social: Why you should know what everyone is talking about
That’s why you should create how-to content
How-to content can help keep customers engaged, attract the interest of new customers, and promote your solutions to widespread problems.Creating these quick guides is not easy, even if you're an expert in the area around which the content revolves.The Brandwatch React team brought together some data sources and experts to find the most successful how-to … [Read more...] about That’s why you should create how-to content
Internationalization in E-Commerce: New Sales Markets and New Challenges
Other countries, other customs - that also applies to e-commerce. If the business is thriving in German-speaking countries, it pays to think about opening up new sales markets. But the jump across the borders is not only technically demanding.While e-commerce in Central Europe is currently achieving lower growth rates than in recent years, according to the latest European … [Read more...] about Internationalization in E-Commerce: New Sales Markets and New Challenges
The End of Backlinks?
Google is increasingly using Artificial Intelligence and machine learning to calculate search results. This has consequences for search engine optimization. What SEO managers need to know.With the research project "Google Brain" and the takeover of the AI specialist "Deepmind," Google has positioned itself years ago in the field of Artificial Intelligence. Ever since … [Read more...] about The End of Backlinks?
How to Develop a Lead Scoring Model
If you start with inbound marketing, you initially think about how to generate as many leads as possible. However, once a certain quantity has been reached, the focus is on the quality of the points achieved - and thus inevitably the lead scoring method.What is Lead Scoring?Simply put, lead scoring is the most numerical assessment of leads that have already been … [Read more...] about How to Develop a Lead Scoring Model
Online Shop – 10 things to consider!
So you want to start an online shop? That's (almost) always a good idea!In many areas, the competition has attracted today. In comparison, the situation was even cheaper a few years ago. By that I mean, the likelihood was higher than it became a self-perp. But even today there are enough areas, sectors, and niches where you can do it better * than the competition. (* … [Read more...] about Online Shop – 10 things to consider!
The Rise of Microbrands
Young, agile microbrands hunt down the long-established brands of customers. In a few years, they could have already taken up a quarter of the market. What that means for the commerce and ecosystem of service providers, software manufacturers, and agencies.The queue in front of the pop-up store is long, dozens of teenagers are lining up in front of the Gustavhalle in … [Read more...] about The Rise of Microbrands
