Brian Donnelly, known as KAWS, is arguably the hottest artist in the world with over 2.3 million Instagram followersHunting scenes in a Chinese department store: Before the doors are correctly opened, customers storm the Uniqlo store. The Japanese clothing brand has not triggered the hype but with fat discounts, but through a collection in collaboration with the artist … [Read more...] about How a graffiti sprayer became a sales anchor for Nike, Uniqlo, Dior & Co.
Digital Marketing
How to Develop a Lead Scoring Model
If you start with inbound marketing, you initially think about how to generate as many leads as possible. However, once a certain quantity has been reached, the focus is on the quality of the points achieved - and thus inevitably the lead scoring method.What is Lead Scoring?Simply put, lead scoring is the most numerical assessment of leads that have already been … [Read more...] about How to Develop a Lead Scoring Model
Online Shop – 10 things to consider!
So you want to start an online shop? That's (almost) always a good idea!In many areas, the competition has attracted today. In comparison, the situation was even cheaper a few years ago. By that I mean, the likelihood was higher than it became a self-perp. But even today there are enough areas, sectors, and niches where you can do it better * than the competition. (* … [Read more...] about Online Shop – 10 things to consider!
The Rise of Microbrands
Young, agile microbrands hunt down the long-established brands of customers. In a few years, they could have already taken up a quarter of the market. What that means for the commerce and ecosystem of service providers, software manufacturers, and agencies.The queue in front of the pop-up store is long, dozens of teenagers are lining up in front of the Gustavhalle in … [Read more...] about The Rise of Microbrands
Will iPhone 11 Beat the Concurention
This is an opinion contribution. If you were to disagree with one of the following points that I have mentioned, that would be extremely surprising.Small joke! Of course, I hope for much (well-founded) opposition in the comments column and at least twice as many good reasons why Apple is on the wrong track. And you'd better buy that [ insert the name of your … [Read more...] about Will iPhone 11 Beat the Concurention
How successful in-app advertising works today
Mobile advertising continues to grow in importance, and ads within apps are an excellent option for a variety of reasons.How successful in-app advertisingThe growth of mobile advertising has been a constant theme in the advertising industry for years, but the momentum of this growth continues to develop fascinatingly. Here are some of the critical insights that are … [Read more...] about How successful in-app advertising works today
How could Amazon become so almighty?
Amazon started off as a ridiculous idea: to sell books over the Internet. Today, it's an e-commerce giant that can bring down the big names in the industry while changing how we shop. Moreover, it is an essential part of the internet backbone. And with his assistant Alexa, it wants to be omnipresent in our future. How could this happen? What can be learned from … [Read more...] about How could Amazon become so almighty?
The Hidden DNA of Amazon, Facebook, and Google
When it comes to online advertising, there is hardly a way around Google or Facebook: the two dominate the market as a duopoly. But a number three wants to make them increasingly the title controversial: Amazon.(Illustration: © vectomart, depositphotos.com)The Initial SituationAccording to a survey by British market researcher WARC, global advertising … [Read more...] about The Hidden DNA of Amazon, Facebook, and Google
Why modern marketing is about help, not about hype
5, 4, 3, 2, 1 ... skip this ad.Come on; you want it too. We all want it. Moreover, we do it too.Studies even show that 9 out of 10 people skip an ad if they have the opportunity.Today, your customers are bombarded with advertising. More than ever before. Moreover, that, although the effect of traditional marketing methods wears off.The answer is … [Read more...] about Why modern marketing is about help, not about hype
iPhone XR is the best-selling Smartphone in 2019
Although Samsung is the clear leader in the smartphone industry; However, the best-selling mobile in the first half of 2019 comes from Apple. The iPhone XR prevailed with some advantage over the competition.Apple smartphone or Android device? When it comes to the question of the best smartphone and the best operating system, it can ever come to heated discussions. Only a … [Read more...] about iPhone XR is the best-selling Smartphone in 2019
