Apple.Amazon.Google.What do these brands have in common?They are worth billions.That, you surely know it. I do not teach you anything!More seriously, the common point between these three brands is that they were created in a garage. People tend to forget it. They are from scratch, like you and me.Look at Apple's first … [Read more...] about 10 marketing lessons that you can learn from the big brands
Digital Marketing
Content Marketing: 6 original ways to reuse your content (and gain visibility)
Producing content is an endless task. You know it's essential for your business/person, but you always feel compelled to produce something new. After all, it's social media that wants it. Even if the content is indexable on Google or YouTube, users want to consume new content.On social media, the lifespan of content is so low that you are forced to post new … [Read more...] about Content Marketing: 6 original ways to reuse your content (and gain visibility)
Web writing: Fundamentals and upcoming changes
Web writing is critical, especially for the natural referencing of a website. It is also essential to provide a good user experience. What will change in 2020?The importance of web writing to gain visibility. Raise important points to diversify its content: free paper with snacking content. The optimization of content by semantics and the lexical field, essential to a … [Read more...] about Web writing: Fundamentals and upcoming changes
What is influence marketing and how can you profit from it?
Influence marketing or marketing influence quickly found a place among the levers helping companies gain visibility, notoriety and sales development. How to benefit?Definition of influence marketing or marketing influenceMarketing influence, or marketing impact is the set of techniques that tend to use the force of recommendation or prescription of influencers. So … [Read more...] about What is influence marketing and how can you profit from it?
Participatory marketing and community management for a real commitment
As brands get closer to consumers, participatory marketing and community management can come together to create real engagement.When brands get closer to consumers, participatory marketing associated with community management brings new creativity. For the community manager, it is this rate of engagement of Internet users that is to be sought through the operations … [Read more...] about Participatory marketing and community management for a real commitment
The community manager meets his community
A community manager is not just behind a screen and a keyboard! The community management of ground also offers itself to this role. Let's find out :The community management of land or how to leave his keyboard and his screen to go in search of engagement, content etc I made one of my expertise in arriving in this universe, because associating the field and work on the … [Read more...] about The community manager meets his community
What visibility strategy does the influencer blogger offer to brands?
In terms of influencer marketing, several profiles can be used, including influencer bloggers. In the first place, we have the influencers who use Instagram and further the YouTubers. All of these profiles are perfect prescribers for brands.Instagram, the blog and YouTube are the main channels where influencers work, and each of them does not require … [Read more...] about What visibility strategy does the influencer blogger offer to brands?
The 5 lessons of content marketing Netflix teaches us
Unless you live in a cave, I'm sure you've already heard about Netflix.The attractive price of the subscription, the absence of advertising as well as the possibility to watch movies and series wherever you are are all advantages that have made the reputation of this video platform.But it is primarily the content itself that is continuously increasing the popularity … [Read more...] about The 5 lessons of content marketing Netflix teaches us
SEO: 6 strong trends for 2020
If you have a website or a blog, and you want to continue to increase the visibility of the latter, it is evident that you will have to keep your efforts in terms of SEO.However, because the web is continually evolving, some practices in 2020 will have more or less impact than in 2019 on your SEO.Customizing the content is also putting forward a privileged relationship … [Read more...] about SEO: 6 strong trends for 2020
How To Turn Your Instagram Into An E-Commerce Store?
The majority of social networks and Instagram, in particular, offers the opportunity to build brand awareness and engage with customers in real-time.In addition to being a showcase for your products, the social image and video sharing network is one of the most effective solutions for converting passive buyers into active customers.Because consumers are more engaged … [Read more...] about How To Turn Your Instagram Into An E-Commerce Store?
