If you want your Google Search campaigns to run at their best, you have to optimize on three levels: before, within and after Google Ads. If these three levels harmonize with each other, the cash register rings.Photo by Josh Sorenson on UnsplashDo you regularly spend money on Google Ads and ask yourself what and where you can optimize in your campaigns so that you can … [Read more...] about Google Ads Optimization
Digital Marketing
8 creative tips for more routine & structure in your social media content planning
Upload an Instagram story quickly, prepare the Facebook post for the winter sale that starts at the weekend, answer direct messages from customers… .ach, and then the new event flyer has to be added to the website. Puuuuh ... it will be nothing during the day-to-day business! Who is familiar with this scenario?Retailers, small businesses, and the self-employed in … [Read more...] about 8 creative tips for more routine & structure in your social media content planning
Dark Social – How do I use something that I can’t measure?
Why you can't trust direct trafficTo analyze and measure success in online marketing, you need web analysis. It is not only a fundamental building block in Google Analytics to differentiate access, behavior, and conversions according to the acquisition channels. The way someone came to their website is a crucial distinction.They are usually visualized as a pie chart. … [Read more...] about Dark Social – How do I use something that I can’t measure?
8 myths from B2B online marketing
They inspire the imagination of every narrator and send a shiver down the spine of good-faith people: myths and superstitions.But not only everyday human life is peppered with strange stories.In B2B online marketing, in particular, there are still beliefs that are long outdated and make your marketing strategy look old.In this … [Read more...] about 8 myths from B2B online marketing
Not even Facebook understands Facebook
Platforms like Facebook determine how we see the world. Unfortunately, we have not yet learned how to use social networks sensibly - and even the operators can hardly control them. But there is hope.Google Plus is dead, and the most obvious comment is: Oh, did that still exist? The death of the former Facebook competition attempt is fully deserved. Nevertheless, this end … [Read more...] about Not even Facebook understands Facebook
Online sales: 5 tips for more new customers
Hardly any area has changed the advent of the Internet as much as sales. If you used to call your insurance advisor and make an appointment, insurance companies are now transparently compared online and taken out directly on the PC. Online sales have fundamentally changed the way transactions are secured.But not everything that works in classic H2H (Human 2 human) sales is … [Read more...] about Online sales: 5 tips for more new customers
Why a content hub is the corporate presence of the future
Many small companies, solo entrepreneurs, and startups do not yet have inbound marketing.Unfortunately, too many still have a static brochure website that tells a little about the company.Some go a step further and use a corporate blog, as studies show that blogging companies generate more visitors, leads, and sales.But success often falls short of … [Read more...] about Why a content hub is the corporate presence of the future
How smart is Google? Real semantic understanding or just statistics?
Semantic understanding as to the goal of GoogleOne of Google's most important goals has long been to gain a semantic understanding of search terms and indexed documents to display more relevant search results. A semantic understanding is given if, for example, you clearly understand a (search) question and the terms contained in it, or you can see its meaning. The precise … [Read more...] about How smart is Google? Real semantic understanding or just statistics?
7 methods to increase conversions via dynamic content
Personalize your marketing with dynamic contentAsk marketing experts about your goals; one of the first answers is to offer your customers more personalized user experience. This is not only aimed at higher conversions. It's more about meeting the growing expectations of customers.In context: Five years ago, people were still impressed when Amazon suggested a product … [Read more...] about 7 methods to increase conversions via dynamic content
7 tips for better conversions on LandingPages
The appearance of a landing page can be compared to an interview. The applicants want to look prepared, fit and appealing. Your goal should be to communicate with the visitor and make it clear that you have precisely what he is looking for and convey it in a way that suits your company.Another similarity between landing pages and interviews? Do not directly … [Read more...] about 7 tips for better conversions on LandingPages
