Marketers have created a monster that is about to destroy content marketing as we know it. And do you know what's worse? Almost all marketers use content marketing. Yet less than half of B2B marketers feel that their efforts are paying off. We now have a unique chance to take countermeasures.According to Seth Godin, content marketing is the only marketing … [Read more...] about This is how artificial intelligence saves content marketing from destruction
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8 strategies for the future in content marketing
93% of B2B companies use content marketing.However, only 5% believe that their measures are also particularly useful.And an estimated 50% of all content is not used at all.What went wrong here?Just a few years ago, you could put 1, 2, 3, or 300 blog articles on your website, direct a lot of traffic to this content via all social media … [Read more...] about 8 strategies for the future in content marketing
Content marketing for “boring” industries: 10 tips to make content more interesting
Does the thought gnaw at you from time to time that your texts may not be read at all? We don't want to scare you, but you might not be so wrong.In 2013 Chartbeat published a study that shows that readers generally only read around 60% of a text. And the remaining 40% of your carefully written stories? Well, let's say you could have done it earlier.A website should … [Read more...] about Content marketing for “boring” industries: 10 tips to make content more interesting
Customer loyalty with online marketing – this is how you captivate them all!
Customer retention is cheaper than acquiring new customers. Although this is generally known, online shops still do not pay enough attention to make their customers regular customers. So that your customers keep coming back, I'll show you today what customer loyalty measures are available online and which marketing channels you can use for sustainable customer … [Read more...] about Customer loyalty with online marketing – this is how you captivate them all!
Organized into social distancing: the best tools for the home office
The topic of homework is present across all sectors like never before. But regardless of the blockage of contacts in times of coronavirus, the home office for self-organization and communication with dear colleagues presents you with entirely different challenges than in the office.It is essential to stay focused on the kitchen table, childcare, and the seductive fridge. … [Read more...] about Organized into social distancing: the best tools for the home office
This is how you ban broken and malware links from your website
Perhaps you have also visited a website on which the error message "Malware on subsequent website" suddenly appeared. In this case, it is a so-called "blacklisted domain" or malware page, where the desired website cannot be accessed for security reasons. Your browser indicates this by the error above the message.Broken links or even those that lead the visitor to your … [Read more...] about This is how you ban broken and malware links from your website
Self Marketing: This is how you write a good self-presentation
People only become your customers when they trust you. The better you can create this trust, the easier it will be to accept your offers. One way to gain the confidence of your potential customers is to present yourself well. I have a few tips for you.With self-expression, it is such a thing. Most of us have probably been raised to be humble. The mom never wanted us to … [Read more...] about Self Marketing: This is how you write a good self-presentation
What is happening to net politics in Russia
The Russian state wants to monitor the Internet in the country more closely than before with a law. The goal, critics fear, is to control political communication. Can it succeed?When tens of thousands of Muscovites took to the streets last summer, they knew it wasn't going to be a walk. They protested for free elections when the state power quickly shows its hardest side. … [Read more...] about What is happening to net politics in Russia
How Ukraine became a testing ground for cyberwar
Ukraine was once a hotspot for petty criminals online. Then the war with Russia came. Today digital warfare is being tested here. And the IT security industry is flourishing.Artem Afian, a man in his 30s, with a well-groomed beard, brown vest over his shirt and olive-green trousers, sits at a wooden conference table in his office in Kyiv (Kiev), on the sixth floor of an … [Read more...] about How Ukraine became a testing ground for cyberwar
Make online texts easy to read
If readers do not so well receive articles and blog posts, it does not have to do with the content alone: many websites neglect the reader-friendly design of their jobs. Sometimes internal constraints play a role. Sometimes awareness is simply not there.""Web design is 95% typography"" - Oliver Reichenstein, Information Architects ( source )Why is that … [Read more...] about Make online texts easy to read
