You've just decided to start your website, it's one of the best decisions you'll ever make for your business. You can use all-in-one creative sites such as Wix.com or webself.net, but these services quickly reach their limits when it comes to creating professional sites. It will therefore be necessary for you to take charge of the creation yourself. But, the mistake would be to … [Read more...] about What is the tree structure of a website?
Why creating a visual identity for your business is essential to its success
In this article, we will see how creating a visual identity for your company adds value to your brand.At the end of this article, you will know all the parameters to take into account to enhance the image of the offer you want to offer your customers. To guide you step-by-step through this introduction to creating a brand identity, we will highlight the … [Read more...] about Why creating a visual identity for your business is essential to its success
Influence Marketing and Gaming: what opportunities for my business
In recent years, gaming (playing video games) has become trendy. For a very long time reserved for a very small community of individuals, the number of players has greatly expanded. Today, more than 64% of the population of the United States plays a video game.Youtube, Twitch, Twitter, Reddit, all these social networks bring together communities of several million … [Read more...] about Influence Marketing and Gaming: what opportunities for my business
Integrating TikTok into your social media strategy: good or bad idea?
“Social networks: all crazy about Tiktok”; “The TikTok Boom”; “Driven by containment, TikTok exceeds two billion downloads”These titles, we have all seen them. TikTok has been in the headlines for almost a year. The app is breaking all download records and yet, with some exceptions, no one over the age of 30 seems to understand it.With its 4 million active users in … [Read more...] about Integrating TikTok into your social media strategy: good or bad idea?
How to develop a profitable digital marketing strategy in 4 easy steps
It's frustrating to be present on the Internet and social networks, but not to derive any income from it and know how to measure it.What's the point of investing your time and money to create a website, start a blog, and post 3 times a week on social networks if not to attract customers?This is the trap of digital marketing.It's very accessible, but without a … [Read more...] about How to develop a profitable digital marketing strategy in 4 easy steps
Upsells and Cross-sells: How to effortlessly boost your e-commerce sales
Did you know that in 2006 Amazon attributed 35% of its revenues directly to upsells and cross-sells present on the merchant site?I'm talking about the recommendations that Amazon gives you for each product you want to buy.These innocent suggestions allowed Amazon to generate 35% of its revenue in 2006.Sales reps have been using these sales techniques over … [Read more...] about Upsells and Cross-sells: How to effortlessly boost your e-commerce sales
How to decrease the bounce rate of your site?
The bounce rate is the percentage of users who have visited only one page on your site. In other words, it is the ratio of visitors who left your site after viewing only one page.The time dimension has no impact on the bounce rate. Whether the visits last 4 seconds or 45 minutes, they will count towards the bounce rate if the visitor leaves your site after … [Read more...] about How to decrease the bounce rate of your site?
How to optimize your images for the web in 3 steps?
With the proliferation of interfaces and internet connections, the performance of a website and page load time are becoming increasingly important issues. Whether it is improving the user experience or optimizing your natural referencing, managing your image files is a lever to work with rigorously. We are going to answer together with the question that many … [Read more...] about How to optimize your images for the web in 3 steps?
How to generate more leads in B2B? 5 simple B2B lead generation tips
In this article, we will see together 5 simple B2B lead generation tips, to quickly find B2B prospects via a blog, via social media.First of all, a little reminder of the definition of what lead generation is.Lead generation is simply attracting targeted prospects (a lead being a prospect), and obtaining their contact details to either sell them immediately or identify … [Read more...] about How to generate more leads in B2B? 5 simple B2B lead generation tips
What is internal mesh and how to set it up?
If we know the importance of links and net linking in SEO, we tend to underestimate the power of a good “on-site” SEO strategy. However, effective internal linking can considerably improve its performance and its positioning in search engines. So, why optimize your internal linking? And how to.If we know the importance of links and net linking in SEO, we tend to … [Read more...] about What is internal mesh and how to set it up?