When it comes to the latest trends in online marketing, augmented Reality should not be missing. Since the great success of Pokémon Go in summer 2016, many marketers have the technology on their watchlist. Still, often ideas and concrete use cases were missing to implement their AR projects. With seven use cases for mobile marketing with augmented Reality, I would like to … [Read more...] about Mobile marketing with augmented reality? Tips, tricks and ideas!
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Digital visibility increases success in online marketing
How does digital visibility work in strategic online marketing so that the content of potential customers can be found on the Internet in a visible manner via Google search and at the same time is interesting to read for your persona? Both are important for a successful online marketing strategy.With digital visibility, company goals such as expert positioning, customer … [Read more...] about Digital visibility increases success in online marketing
Microphone turned off
Facebook boss Mark Zuckerberg defended his power at his group's annual general meeting - once again. How long can this go on?Facebook, as many observers see it, actually suffers from the fact that creator Mark Zuckerberg has too much to say, including his definition of freedom of expression. Yes, that he even acts like a dictator.Nobody can get past Zuckerberg.On … [Read more...] about Microphone turned off
Find employees in social networks: dos and don’ts in social recruiting
The battle for the best talent has already started. For this reason, companies have to adapt to new trends in recruitment continuously. The increasing importance of social media, which extends to almost all areas of our everyday life, is causing a change in the recruiting world.The change in recruitingWhile the recruiting process used to focus more on the company, … [Read more...] about Find employees in social networks: dos and don’ts in social recruiting
Creative advertising ideas: hidden champions for your marketing
Printed advertising media are available in all shapes, sizes, and for every occasion. Used differently than usual, classic printed products and popular promotional items unfold their potential as creative advertising ideas. Get inspired and discover new applications for your marketing.Good advertising stands out, arouses emotions, sticks in your memory, and, in the best … [Read more...] about Creative advertising ideas: hidden champions for your marketing
Digitization in fast motion: In the USA, the pandemic is changing some industries forever
New Hollywood films are launched in the living room instead of in the cinema. Many Americans now visit the doctor via the iPad, and former home office opponents like Facebook are opening up for homework.Netflix's business model, which relies entirely on subscription fees, pays off in the corona crisis.More and more communities in the United States are loosening the … [Read more...] about Digitization in fast motion: In the USA, the pandemic is changing some industries forever
Cooperation marketing – opportunities for small businesses
If you want to survive in business competition, you have to look for allies in the long run. You can get this through cooperation marketing, which also offers small and medium-sized companies a lot of opportunities.Having a brilliant business idea and getting it ready for the market is one thing. To win customers for this is quite another. And even if you have … [Read more...] about Cooperation marketing – opportunities for small businesses
Plandemic documentary: conspiracy theorists celebrate their new heroine
An alleged corona virus unveiling video is viewed millions of times on YouTube - and then deleted. The case shows how important the fight against the infodemic is. The social media platforms are therefore increasingly using fact checkers.The corona pandemic is accompanied by a worrying "infodemic": fake news and disinformation are booming, conspiracy theories … [Read more...] about Plandemic documentary: conspiracy theorists celebrate their new heroine
Why a strategy is needed for online marketing
Marketing online without a strategy is like a ship without a steering wheel and compass that is torn apart by the wind. The online marketing strategy helps to select the right channels, to use them correctly and to set priorities.In online marketing, in particular, countless routes can be taken. The strategy accordingly brings a shared understanding of where the journey … [Read more...] about Why a strategy is needed for online marketing
Record better smartphone videos with few resources
Video is an excellent means of bringing something of a personal touch to communicate with customers and prospects in the current situation.Why video is in demand nowDue to the cancellation of numerous trade fairs and customer events, personal contact is currently no longer available. To maintain customer relationships in the current situation, you have to communicate … [Read more...] about Record better smartphone videos with few resources
