Especially in social media marketing around YouTube, Facebook, Instagram & Co. is an editorial plan an essential tool for content planning and creation. But what exactly is a social media editorial plan? Why is it so important? And how do you best use it? I have worked intensely into the matter, and in this article, I will give you some tips and tricks and a template for an … [Read more...] about How to create a social media editorial plan
Social Media
Improve Google ranking: How to reach 1st place in Google and take a top position at the top.
80% of searchers click on the top positions, on the top posts on Google, on the first place in the Google search results and the search results on page 1. In this article, you will find out what the most important ranking factors are and how you can dominate them.About half of all clicks are generated via the top positions (1st to 3rd place). The right strategy to … [Read more...] about Improve Google ranking: How to reach 1st place in Google and take a top position at the top.
A look at social selling: Beware of a dead end
The sales department is regularly plagued by method hype. On the one hand, consultants always need new topics to sell themselves. On the other hand, digital innovations create new opportunities for sales, for which a catchy term for method marketing is usually found quickly. This is how new sales methods are constantly emerging, with which great promises are linked. The current … [Read more...] about A look at social selling: Beware of a dead end
Microinteractions: 5 tips for a great user experience
Almost everyone knows them and uses them every day. With animations, transitions, or a distinctive tone, they convey a web app's status or help avoid errors. They are seldom noticed consciously: but if they are not there, they will be missed. We are talking about microinteractions.In web design and web development, these often differentiate between a good and great user … [Read more...] about Microinteractions: 5 tips for a great user experience
Social media strategy – in 5 steps to your own concept
What would digital content marketing be without social media? It probably wouldn't exist because social media is everywhere now. Around half of Austria's 8.8 million inhabitants now use social media. If you haven't jumped on this bandwagon with your company, then now is the time. This article wants to show you how to turn your social media marketing into a competitive … [Read more...] about Social media strategy – in 5 steps to your own concept
Pinterest SEO – Search engine optimization for your pins
Pinterest is one of the most exciting and fastest-growing platforms in the social media sector - often underestimated, but perfect for finding ideas and inspiration. But it can be particularly promising as an additional source of traffic for the websites and online shops of SMEs - provided that the users of the platform can see the corresponding pins. Therefore, search engine … [Read more...] about Pinterest SEO – Search engine optimization for your pins
The impact of social media on health and sleep
The internet and the advancing digitization have changed our lives and the way we communicate. Instagram, TikTok & Co are the most critical communication channels of our time. But what effects does the use of social media have on our health?"Social media seriously harms your mental health." So is the slogan of a new campaign by the clothing brand Urban … [Read more...] about The impact of social media on health and sleep
Because Twitter and Facebook don’t allow everything, a new player is now coming onto the market
Facebook and Twitter intervene more and more rigorously in content that their users distribute. Parler benefits from this. The platform advertises with freedom of expression and is gaining popularity - especially from the right-wing camp.John Matze is a gun collector. British and American rifles from World War II hang on the office walls of the 27-year-old American. "That … [Read more...] about Because Twitter and Facebook don’t allow everything, a new player is now coming onto the market
Get started with social media content
What is social media content anyway?Social media content is all the content that a company or a private person shares on one of the numerous social networks. The content can be a wide variety of content types - no matter whether photo, text, or video, almost anything can be shared. In the meantime, social media have even developed into a real source of information. The … [Read more...] about Get started with social media content
How more customer focus can be achieved with WhatsApp
Customer focus also means using the communication channels that your target group prefers. Nowadays, messengers are increasingly part of this, and this is no longer only the case with the young target group. WhatsApp, for example, is always at hand and easy to use. Thanks to the Business API, a wide range of services and offers can be implemented.Why messengers are so … [Read more...] about How more customer focus can be achieved with WhatsApp
