If readers do not so well receive articles and blog posts, it does not have to do with the content alone: many websites neglect the reader-friendly design of their jobs. Sometimes internal constraints play a role. Sometimes awareness is simply not there.""Web design is 95% typography"" - Oliver Reichenstein, Information Architects ( source )Why is that … [Read more...] about Make online texts easy to read
Seo
SEO for bloggers – so your blog gets more traffic and better rankings
Most (hobby) bloggers have one thing in common: high traffic via advertisements does not match the small blogger budget. Therefore, cheaper or better free traffic and visitors must be brought to the blog via other channels. In this article, I want to show you how bloggers can get more free traffic and better rankings on Google & Co.What is a blogger? - Definition, … [Read more...] about SEO for bloggers – so your blog gets more traffic and better rankings
Use of filler words: nonsense or necessity?
Only a few monopolies remain today. There are already other providers on the market for every product, every service and every idea. Globalization makes it easy to lose your potential customers to companies from all over the world. If you want to assert yourself against the competition, you have to provide useful, entertaining and informative content for your target … [Read more...] about Use of filler words: nonsense or necessity?
8 myths from B2B online marketing
They inspire the imagination of every narrator and send a shiver down the spine of good-faith people: myths and superstitions.But not only everyday human life is peppered with strange stories.In B2B online marketing, in particular, there are still beliefs that are long outdated and make your marketing strategy look old.In this … [Read more...] about 8 myths from B2B online marketing
What does SEO cost?
SEO or Search Engine Optimization is an essential requirement for online marketing today. Almost every company, be it a producer or a service provider, has its website today. These should not only be found by the search engines but also placed as high as possible in the ranking. Search engine optimization, which consists of on-page and off-page optimization, is an essential … [Read more...] about What does SEO cost?
Creativity and SEO: How to overtake the competition with creativity
The competition in the SEO area is fierce: Complete SEO teams work just like you to bring their website forward. Creativity is one way that you can give yourself a decisive head start.There are boring websites like the proverbial sand by the sea. Are you in a competitive niche? Today, it is no longer enough to publish 08/15 content. To achieve excellent rankings, you need … [Read more...] about Creativity and SEO: How to overtake the competition with creativity
Content marketing is not link building & SEO!
I acknowledge that the title of this article is somewhat provocative, but those who only do content marketing for the purpose of search engine optimization or link building think very one-dimensionally and will experience disappointments.As regular readers of this blog notice, the topic burns my soul. A program line within an inquiry made me take up the topic … [Read more...] about Content marketing is not link building & SEO!
SEO versus SEA? Compare, but please correctly.
SEO (organic) or SEA (paid) search?Which search channel may be the better one is a frequently asked question by customers in online marketing. Unfortunately, there is no easy answer to this, even if some marketing experts like to believe it. A long time ago, I found one of the most misleading threads in digital marketing that I've come across on … [Read more...] about SEO versus SEA? Compare, but please correctly.
Looking for an SEO strategy to be more visible and increase your traffic?
You are on the right site. We tell you everything.However, I must warn you that an SEO strategy is not easy, glamorous, and fast.This is not the only bad news, and you have to work hard if you want results from your internet SEO strategy on Google!I know most people have left this article because any sign of hard work frightens … [Read more...] about Looking for an SEO strategy to be more visible and increase your traffic?
E-commerce benefits: why create your e-commerce site
Going into e-commerce is a profitable strategy provided you learn to master the main benefits, make the right choices, and benefit from the appropriate means and solutions.Today, more and more sellers and suppliers of products and services that have a shop or physical store are successfully learning e-commerce. This experience in the … [Read more...] about E-commerce benefits: why create your e-commerce site