You have already read dozens of articles about content marketing.You know of many companies that have made it one of their marketing weapons. And yet, you tell yourself one thing ...“Content marketing won't work for us.”“My market is not sexy. Our subjects do not interest anyone… ”When selling construction machinery or life insurance, you might think that … [Read more...] about How to use content marketing in a not sexy industry?
Marketing
Snack content: making a difference on social networks
DefinitionSnack content - or micro-content - is a marketing term used to describe short content that goes straight to the point, easy to consume, and often - but not exclusively - is dedicated to social media use and/or use mobile.DefinitionThere are many formats of snack content.Here are 7 of the most commonly used (and which we present in this … [Read more...] about Snack content: making a difference on social networks
How to use Google Analytics for Content Marketing? KPIs, metrics, dimensions and tips
In "Content Marketing", there is "Marketing". And who says "Marketing," says "Data".Producing content for the sake of producing content (or just listening to your current inspiration) is not content marketing. It's a hobby.You probably already have Google Analytics or an equivalent tracking solution on the platform that hosts your content.This type of tool can … [Read more...] about How to use Google Analytics for Content Marketing? KPIs, metrics, dimensions and tips
How to Create an E-commerce Sales Funnel: A Complete Guide
If you're feeling overwhelmed with tweaking your marketing efforts, let me give you the (not-so-secret) formula for eCommerce success:Send the right messages to the right prospects at the right time, and you'll earn more.The essence of successful eCommerce marketing lies in knowing your prospects well.Where are you on the buyer's journey?What are your main … [Read more...] about How to Create an E-commerce Sales Funnel: A Complete Guide
SEO Trends for 2021
Content, backlinks, clean technology: some ranking factors have been part of search engine optimization for many years and will remain. Nevertheless, user behavior and the algorithm continue to develop. Which SEO trends you have to keep an eye on in 2021.1.Algorithm updates 2021Google makes regular updates to the algorithm. Often they are not announced - two updates … [Read more...] about SEO Trends for 2021
Digitization for your company in 2021
The digital transformation is advancing in all areas of life. In particular, companies have realized in recent years how vital digitization is and what potential lies behind it. In 2020, the corona pandemic made it increasingly clear what advantages companies digitize their business areas have. A digital workplace and various other measures are an essential start for the … [Read more...] about Digitization for your company in 2021
Which video format is available on Google video partners
History of the video platform YouTubeYouTube is a video portal that has developed a lot over time and has become a real search engine for videos. The platform was founded in February 2005 by Jawed Karim, Steve Chen, and Chad Hurley. In August 2005, “Me at the Zoo” was the first video release. This is an 18-second clip that shows co-founder Jawed Karim at the San Diego … [Read more...] about Which video format is available on Google video partners
Sitemap – This is how you create the perfect page overview
What is a sitemap?In short, a sitemap is a file that lists all the individual pages on your website. But beware! A sitemap is not to be confused with a table of contents. While a table of contents contains the website's topics, a sitemap contains all individual documents or, better, landing pages on the page. In addition to the general pages, it also lists all … [Read more...] about Sitemap – This is how you create the perfect page overview
Increase the satisfaction of your website visitors with usability
Usability is made up of the English words "to use" and "ability" for ability. It thus describes the usability or quality of a website. Usability ensures that your website visitors get to the page's content that they want to see quickly and without problems. So it is a matter of the most intuitive operation of your site by the user. There are the following … [Read more...] about Increase the satisfaction of your website visitors with usability
Crawlers, algorithms & Co. – that’s behind the Google search
The basics at a glanceTo understand Google's universe's essential functions at all, there are some basic terms that you should know.Crawler, Spider, Robot, or whatever you want to call itA (web) crawler is practically a synonym for the Spider, robot, bot, etc. It analyzes and indexes data from the Internet. This means that it looks at your website, reads … [Read more...] about Crawlers, algorithms & Co. – that’s behind the Google search
