We all use them, but nobody really thinks about exactly how it works - we're talking about language search. A feature that was in its infancy just a few years ago. Meanwhile, we quickly pull the phone and ask Google or Siri with the iPhone. Also, language assistants like Alexa or Google Home provide us with results on demand. How does it look behind the scenes? How should I … [Read more...] about Ok Google, how do I optimize my website for voice search?
Seo
Get Twitter followers – grow fast with these tips!
Getting Twitter followers sounds simple in theory, but in truth requires perseverance and a genuine interest in the platform AND its own target audience.As on the many other social media platforms, you start as a company on Twitter at 0. But: with a little effort and interesting 'tweets,' it is quite possible to get more Twitter followers.What tips and … [Read more...] about Get Twitter followers – grow fast with these tips!
The eSports Marketing
ESport is "booming," that's for sure! As of 2019, there is hardly a company that has not heard of the "fascination eSports" in any way. Because: at the latest, when Uli Hoeneß and even politicians talk about eSports, something must be on this "hype" turn!Whenever industries are growing, smart "marketers" will prick up their ears. New industries mean new target groups. … [Read more...] about The eSports Marketing
Tips to Optimize the DNA of Your Digital Strategy
Excellent keyword research is a must for your website in many ways. I'll show you the right approach and give you the best tips on what to look for on the way to the perfect keyword record.Key-what? The definition and significance of keywordsThe keyword is the search term that the user types into search systems such as Google, Bing, YouTube, Amazon, or even Xing and … [Read more...] about Tips to Optimize the DNA of Your Digital Strategy
Why authentic marketing will be the future
Casey Neistat, with 11,5 million subscribers, is one of the best-known YouTubers in the world. Over two years, he created a Vlog (video blog) every day. He has earned millions and works with the biggest brands in the world. In September 2016, his Youtube channel reached one billion views.Imagine this: a video every day - and millions of people are looking at what your life … [Read more...] about Why authentic marketing will be the future
The End of Backlinks?
Google is increasingly using Artificial Intelligence and machine learning to calculate search results. This has consequences for search engine optimization. What SEO managers need to know.With the research project "Google Brain" and the takeover of the AI specialist "Deepmind," Google has positioned itself years ago in the field of Artificial Intelligence. Ever since … [Read more...] about The End of Backlinks?
Bad Content: You should not post this on social media
If you use social media professionally, you should carefully choose the content that you want to post. The following content does not work.Who does not know the sound advice of the social media consultants, who would like to recommend themselves on the platforms in a particularly authentic way? Of course, you should be and show you and your business as you are. That is … [Read more...] about Bad Content: You should not post this on social media
How to Develop a Lead Scoring Model
If you start with inbound marketing, you initially think about how to generate as many leads as possible. However, once a certain quantity has been reached, the focus is on the quality of the points achieved - and thus inevitably the lead scoring method.What is Lead Scoring?Simply put, lead scoring is the most numerical assessment of leads that have already been … [Read more...] about How to Develop a Lead Scoring Model
Why modern marketing is about help, not about hype
5, 4, 3, 2, 1 ... skip this ad.Come on; you want it too. We all want it. Moreover, we do it too.Studies even show that 9 out of 10 people skip an ad if they have the opportunity.Today, your customers are bombarded with advertising. More than ever before. Moreover, that, although the effect of traditional marketing methods wears off.The answer is … [Read more...] about Why modern marketing is about help, not about hype
15 Huge Misunderstandings About Blogging.
Not only blogging begs the question: How do myths and misunderstandings actually come about? By pretending that people who have little idea of something pretend to know.If you look at it that way, it's no wonder that there are hardly any areas of life where clichés and totally false beliefs do not make the rounds that shake the heads of real experts.Blogging is no … [Read more...] about 15 Huge Misunderstandings About Blogging.
