Digital marketing is subject to constant change. While one encounters many imponderables in SEO, one can (almost) rely on Google Ads that the next update of the Google SERPs now "prefers" Google Ads (SEA) - a trend that will continue beyond 2020Digital marketing - the first trends in 2020After the latest update in 2020, the difference between SEO and SEA results is … [Read more...] about Digital marketing – the first trends in 2020
Marketing
Step by step to the 1st customer
Your market entry is imminent. You covered the nights with your ears, the food delivery service saw you more often than your parents. Maybe it wasn't that bad because you have a team. Whether you start as a team or on your own: At some point, it means: We need our first customer. Now! So that you don't get into a row, remain strategic and motivated, there is a guide here that … [Read more...] about Step by step to the 1st customer
Hashtags: ten basic tips on how to use them properly
What is the right hashtag? How many hashtags make sense? Which are the best? Where do I place my hashtags? Who determines the rules for this? We give answers to this in this article.Everything is told about hashtags - you might think. But there is somehow no unanimous opinion about the meaning of hashtags and their use. There is no other explanation for the attention that … [Read more...] about Hashtags: ten basic tips on how to use them properly
7 content marketing trends for 2020
Content marketing has come to stay, and spending on content marketing in Europe is expected to triple by 2023. We looked around which trends content marketing managers should keep an eye on in 2020.Trend # 1: data, analyzes, KPIsWith the increasing involvement in content marketing, managers have to accept the question of the effectiveness of the measures more and … [Read more...] about 7 content marketing trends for 2020
In 10 steps to a successful search query
One question - many answers, at least the Internet provides. With the help of media monitoring, qualitative data about competitors, market trends and information about target groups can be collected. However, well-placed search queries are essential for such precise evaluations.When you have a question or are looking for something specific, the Internet usually has … [Read more...] about In 10 steps to a successful search query
6 steps to become a freelancer
Many people dream of becoming self-employed as a freelancer. But one question quickly slows down the initial euphoria: where to start? Don't worry; you can become a successful freelancer with a clear and logically structured step-by-step system. 1. Clarify formalitiesTake care of the paperwork before actually starting your freelance work. What is part of it? First of … [Read more...] about 6 steps to become a freelancer
How to protect yourself and others from email madness
What makes email so bad?When the email was invented, nobody had it that several decades later, it could be one of the most essential and versatile means of communication for everyone. Who could have guessed in the 1960s or 1970s that companies would one day have internal discussions and send sales newsletters or that automated advertising waste could be an issue?The … [Read more...] about How to protect yourself and others from email madness
Campaigns in fleeting times
Communication is much faster today than it was 15 years ago. Social media is spreading news and information at a rapid pace. However, these run the risk of seeping away quickly. What does that mean for campaigns and the press work of communicators?At least since the more than mere anecdotal banter between the influencer Rezo and the representatives of a … [Read more...] about Campaigns in fleeting times
Why marketing automation needs good content
If you use content marketing, inbound marketing and marketing automation together and coordinate them, you can tap the new potential. (Photo: © Zhuzhu, depositphotos.com)Even if it seems to be in trend for some experts to call content marketing an old hat, nothing could be further from the truth. The discipline is experiencing growth, particularly in the B2B area, … [Read more...] about Why marketing automation needs good content
How-to: How to use user generated content effectively for your campaign
There are many reasons for integrating user-generated content. With these tips, your followers will soon create content for the next advertising campaign.© Plush Design Studio - UnsplashUser-generated content refers to images, videos, reviews etc. that were created by users and not by the brand itself. This content is then often used by the … [Read more...] about How-to: How to use user generated content effectively for your campaign
