Working from home is excellent. More independence and a flexible schedule are just the beginning. It used to take at least an hour to get to work and another hour to get home. That makes up to 520 hours (21 days) a year. Not having to commute any more reduces the carbon footprint and saves thousands of euros in travel costs per year.Working from home is … [Read more...] about How to work efficiently from home
Marketing
Why authentic marketing will be the future
Casey Neistat, with 11,5 million subscribers, is one of the best-known YouTubers in the world. Over two years, he created a Vlog (video blog) every day. He has earned millions and works with the biggest brands in the world. In September 2016, his Youtube channel reached one billion views.Imagine this: a video every day - and millions of people are looking at what your life … [Read more...] about Why authentic marketing will be the future
Five Errors About Libra
Facebook causes a stir with a digital currency. Net money should be global, stable - and save the poor. Even experts fall on the slogans of the group.It sounded so easy, what Facebook boss Mark Zuckerberg announced earlier this year as a vision: transfer money? This should be as easy as sending a photo in the future. Simply pay the music subscription with a click, … [Read more...] about Five Errors About Libra
Internationalization in E-Commerce: New Sales Markets and New Challenges
Other countries, other customs - that also applies to e-commerce. If the business is thriving in German-speaking countries, it pays to think about opening up new sales markets. But the jump across the borders is not only technically demanding.While e-commerce in Central Europe is currently achieving lower growth rates than in recent years, according to the latest European … [Read more...] about Internationalization in E-Commerce: New Sales Markets and New Challenges
The End of Backlinks?
Google is increasingly using Artificial Intelligence and machine learning to calculate search results. This has consequences for search engine optimization. What SEO managers need to know.With the research project "Google Brain" and the takeover of the AI specialist "Deepmind," Google has positioned itself years ago in the field of Artificial Intelligence. Ever since … [Read more...] about The End of Backlinks?
Bad Content: You should not post this on social media
If you use social media professionally, you should carefully choose the content that you want to post. The following content does not work.Who does not know the sound advice of the social media consultants, who would like to recommend themselves on the platforms in a particularly authentic way? Of course, you should be and show you and your business as you are. That is … [Read more...] about Bad Content: You should not post this on social media
How a graffiti sprayer became a sales anchor for Nike, Uniqlo, Dior & Co.
Brian Donnelly, known as KAWS, is arguably the hottest artist in the world with over 2.3 million Instagram followersHunting scenes in a Chinese department store: Before the doors are correctly opened, customers storm the Uniqlo store. The Japanese clothing brand has not triggered the hype but with fat discounts, but through a collection in collaboration with the artist … [Read more...] about How a graffiti sprayer became a sales anchor for Nike, Uniqlo, Dior & Co.
How to Develop a Lead Scoring Model
If you start with inbound marketing, you initially think about how to generate as many leads as possible. However, once a certain quantity has been reached, the focus is on the quality of the points achieved - and thus inevitably the lead scoring method.What is Lead Scoring?Simply put, lead scoring is the most numerical assessment of leads that have already been … [Read more...] about How to Develop a Lead Scoring Model
Online Shop – 10 things to consider!
So you want to start an online shop? That's (almost) always a good idea!In many areas, the competition has attracted today. In comparison, the situation was even cheaper a few years ago. By that I mean, the likelihood was higher than it became a self-perp. But even today there are enough areas, sectors, and niches where you can do it better * than the competition. (* … [Read more...] about Online Shop – 10 things to consider!
The Rise of Microbrands
Young, agile microbrands hunt down the long-established brands of customers. In a few years, they could have already taken up a quarter of the market. What that means for the commerce and ecosystem of service providers, software manufacturers, and agencies.The queue in front of the pop-up store is long, dozens of teenagers are lining up in front of the Gustavhalle in … [Read more...] about The Rise of Microbrands
