Meanwhile, the Instagram stories have arrived pretty much everyone and not new, but still much sought after. The function was rolled out in September 2016 and has since overtaken the competitors Snapchat in seven-league boots.Google Trends shows that the search behavior for Instagram Stories has been steadily increasing since the feature was introduced, even though the … [Read more...] about Instagram Stories Step by Step
Marketing
Ok Google, how do I optimize my website for voice search?
We all use them, but nobody really thinks about exactly how it works - we're talking about language search. A feature that was in its infancy just a few years ago. Meanwhile, we quickly pull the phone and ask Google or Siri with the iPhone. Also, language assistants like Alexa or Google Home provide us with results on demand. How does it look behind the scenes? How should I … [Read more...] about Ok Google, how do I optimize my website for voice search?
Will our social media future soon be called TikTok?
While some of you might have to think of Kesha's eponymous hit of 2009 in words "Tik Tok," most of you are probably at a loss. Tik Tok - that reminds of a clock. Right! And that's precisely what she expresses, the increasingly well-known app called TikTok. Have you not heard anything from the app yet? Then it's high time!Because the platform has a lot to offer: The app is … [Read more...] about Will our social media future soon be called TikTok?
Get Twitter followers – grow fast with these tips!
Getting Twitter followers sounds simple in theory, but in truth requires perseverance and a genuine interest in the platform AND its own target audience.As on the many other social media platforms, you start as a company on Twitter at 0. But: with a little effort and interesting 'tweets,' it is quite possible to get more Twitter followers.What tips and … [Read more...] about Get Twitter followers – grow fast with these tips!
The eSports Marketing
ESport is "booming," that's for sure! As of 2019, there is hardly a company that has not heard of the "fascination eSports" in any way. Because: at the latest, when Uli Hoeneß and even politicians talk about eSports, something must be on this "hype" turn!Whenever industries are growing, smart "marketers" will prick up their ears. New industries mean new target groups. … [Read more...] about The eSports Marketing
With micro-influencer marketing to more conversion
Glitz and glamor do not know her. Nevertheless, micro-influencers are among the "hidden champions" of many brands and companies: right in the middle of it, their content is so authentic that it makes paid posts look pale. Three tips and examples of how micro-influencer marketing can be realized.German creators such as Bianca "Bibi" Heinicke or Patrick Mayer aka "Paluten" … [Read more...] about With micro-influencer marketing to more conversion
Dark Social: Why you should know what everyone is talking about
Dark Social is reminiscent of the Darknet, sounds like secrets, somehow wicked - and criminal. And yet we use almost all of these dark networks. Together we bring light into the dark and explain why the dark side belongs in every right marketing mix.One thing in advance. Even if it sounds like that: Dark Social has nothing in common with the above properties. Although in … [Read more...] about Dark Social: Why you should know what everyone is talking about
From GUI to VUI (Voice User Interfaces)
Deepened in their own smartphone, a large part of us runs as a zombie through everyday life. Tied to bright screens, we wipe our way through social networks. But this phenomenon could soon be a thing of the past if the subject of Voice continues to develop so rapidly.We drive the trend with our beloved smart speakers. A recent report by Juniper … [Read more...] about From GUI to VUI (Voice User Interfaces)
Tips to Optimize the DNA of Your Digital Strategy
Excellent keyword research is a must for your website in many ways. I'll show you the right approach and give you the best tips on what to look for on the way to the perfect keyword record.Key-what? The definition and significance of keywordsThe keyword is the search term that the user types into search systems such as Google, Bing, YouTube, Amazon, or even Xing and … [Read more...] about Tips to Optimize the DNA of Your Digital Strategy
That’s why you should create how-to content
How-to content can help keep customers engaged, attract the interest of new customers, and promote your solutions to widespread problems.Creating these quick guides is not easy, even if you're an expert in the area around which the content revolves.The Brandwatch React team brought together some data sources and experts to find the most successful how-to … [Read more...] about That’s why you should create how-to content
