Excellent keyword research is a must for your website in many ways. I'll show you the right approach and give you the best tips on what to look for on the way to the perfect keyword record.Key-what? The definition and significance of keywordsThe keyword is the search term that the user types into search systems such as Google, Bing, YouTube, Amazon, or even Xing and … [Read more...] about Tips to Optimize the DNA of Your Digital Strategy
That’s why you should create how-to content
How-to content can help keep customers engaged, attract the interest of new customers, and promote your solutions to widespread problems.Creating these quick guides is not easy, even if you're an expert in the area around which the content revolves.The Brandwatch React team brought together some data sources and experts to find the most successful how-to … [Read more...] about That’s why you should create how-to content
Internationalization in E-Commerce: New Sales Markets and New Challenges
Other countries, other customs - that also applies to e-commerce. If the business is thriving in German-speaking countries, it pays to think about opening up new sales markets. But the jump across the borders is not only technically demanding.While e-commerce in Central Europe is currently achieving lower growth rates than in recent years, according to the latest European … [Read more...] about Internationalization in E-Commerce: New Sales Markets and New Challenges
The End of Backlinks?
Google is increasingly using Artificial Intelligence and machine learning to calculate search results. This has consequences for search engine optimization. What SEO managers need to know.With the research project "Google Brain" and the takeover of the AI specialist "Deepmind," Google has positioned itself years ago in the field of Artificial Intelligence. Ever since … [Read more...] about The End of Backlinks?
Cookies: What You Should Know About The Small Files
The most important thing about cookies soonA cookie ("cookie" or "cookie") is a text file that is stored by a website in the browsing history of the person visiting it. If this user calls the page again, then the cookie sends this information back to the server - thus it can be understood how often and how long a page is visited by the same user.Through the use of … [Read more...] about Cookies: What You Should Know About The Small Files
Online Shop – 10 things to consider!
So you want to start an online shop? That's (almost) always a good idea!In many areas, the competition has attracted today. In comparison, the situation was even cheaper a few years ago. By that I mean, the likelihood was higher than it became a self-perp. But even today there are enough areas, sectors, and niches where you can do it better * than the competition. (* … [Read more...] about Online Shop – 10 things to consider!
Will iPhone 11 Beat the Concurention
This is an opinion contribution. If you were to disagree with one of the following points that I have mentioned, that would be extremely surprising.Small joke! Of course, I hope for much (well-founded) opposition in the comments column and at least twice as many good reasons why Apple is on the wrong track. And you'd better buy that [ insert the name of your … [Read more...] about Will iPhone 11 Beat the Concurention
How could Amazon become so almighty?
Amazon started off as a ridiculous idea: to sell books over the Internet. Today, it's an e-commerce giant that can bring down the big names in the industry while changing how we shop. Moreover, it is an essential part of the internet backbone. And with his assistant Alexa, it wants to be omnipresent in our future. How could this happen? What can be learned from … [Read more...] about How could Amazon become so almighty?
The Hidden DNA of Amazon, Facebook, and Google
When it comes to online advertising, there is hardly a way around Google or Facebook: the two dominate the market as a duopoly. But a number three wants to make them increasingly the title controversial: Amazon.(Illustration: © vectomart, depositphotos.com)The Initial SituationAccording to a survey by British market researcher WARC, global advertising … [Read more...] about The Hidden DNA of Amazon, Facebook, and Google
Why modern marketing is about help, not about hype
5, 4, 3, 2, 1 ... skip this ad.Come on; you want it too. We all want it. Moreover, we do it too.Studies even show that 9 out of 10 people skip an ad if they have the opportunity.Today, your customers are bombarded with advertising. More than ever before. Moreover, that, although the effect of traditional marketing methods wears off.The answer is … [Read more...] about Why modern marketing is about help, not about hype
