What makes email so bad?When the email was invented, nobody had it that several decades later, it could be one of the most essential and versatile means of communication for everyone. Who could have guessed in the 1960s or 1970s that companies would one day have internal discussions and send sales newsletters or that automated advertising waste could be an issue?The … [Read more...] about How to protect yourself and others from email madness
Online marketing: step by step to strategy
SEO, retargeting, campaign planning, website tracking - if you are dealing with online marketing for the first time, you can quickly lose track of the jungle of possibilities. But everyone who wants to successfully market products or services on the Internet in the long term should consider targeted online marketing planning - the earlier, the smarter.(Photo: © … [Read more...] about Online marketing: step by step to strategy
Campaigns in fleeting times
Communication is much faster today than it was 15 years ago. Social media is spreading news and information at a rapid pace. However, these run the risk of seeping away quickly. What does that mean for campaigns and the press work of communicators?At least since the more than mere anecdotal banter between the influencer Rezo and the representatives of a … [Read more...] about Campaigns in fleeting times
Why marketing automation needs good content
If you use content marketing, inbound marketing and marketing automation together and coordinate them, you can tap the new potential. (Photo: © Zhuzhu, depositphotos.com)Even if it seems to be in trend for some experts to call content marketing an old hat, nothing could be further from the truth. The discipline is experiencing growth, particularly in the B2B area, … [Read more...] about Why marketing automation needs good content
Content marketing: this is how you get your texts to the point
It can never hurt, but with some texts, it is vital to be able to get to the point. If you lose yourself on the side with ads, product descriptions, etc., you have often actually lost - namely your potential customer. The following four steps should prevent you from doing so.Objective: What do we want to achieve with content marketing?In most cases, the goals are … [Read more...] about Content marketing: this is how you get your texts to the point
These are the e-commerce trends for 2020
Online trade is booming - and is increasingly outclassing floor trading. But only if e-commerce changes can it meet customer requirements. Here are the trends that will shape 2020.Online trade remains an essential part of the digital economy. The platform strategies of the dealers remain decisive. But the number of (dominant) platforms could increase in the new year due … [Read more...] about These are the e-commerce trends for 2020
More pixels, more Hertz and what else? We expect these Android smartphone trends in 2020
2020 is coming and with it the next smartphone generation. What developments and trends can we expect next year?The first trends for 2020 smartphones are emerging. With its Snapdragon 865, Qualcomm has announced the SoC that will fire most high-end devices in 2020. The processor will be the first from the manufacturer to have a 5G modem set aside, which means that all … [Read more...] about More pixels, more Hertz and what else? We expect these Android smartphone trends in 2020
How Tiktok monitors its users
Jokes, dance steps, funny movies: The video platform Tiktok is currently a hit, especially among young people. According to an internal document, around 800 million users are registered worldwide.Tiktok is the first social network in a long time that could seriously compete with Facebook (1.9 billion active users worldwide) and Instagram (one billion). But at the same … [Read more...] about How Tiktok monitors its users
Marketing trends 2020: From programmatic advertising to moving images
What is the future of online marketing? Which trends will accompany us in 2020? It is already apparent that it will be some old acquaintances who are now picking up speed.Are there any real trends for online marketing, or is everything going to stay the same? We believe that in the coming year some of the trends that have emerged in recent years will finally change from … [Read more...] about Marketing trends 2020: From programmatic advertising to moving images
Putin allegedly still uses Windows XP
Many employees know this: the operating system, in many cases Windows, is significantly older on the company computer than on the private network. And sometimes a version of Windows is so old that Microsoft has already stopped supporting it.Vladimir Putin is obviously in this situation too. As the Russian news portal Open Media reports, the Russian president is … [Read more...] about Putin allegedly still uses Windows XP
