SEO or Search Engine Optimization is an essential requirement for online marketing today. Almost every company, be it a producer or a service provider, has its website today. These should not only be found by the search engines but also placed as high as possible in the ranking. Search engine optimization, which consists of on-page and off-page optimization, is an essential … [Read more...] about What does SEO cost?
Creativity and SEO: How to overtake the competition with creativity
The competition in the SEO area is fierce: Complete SEO teams work just like you to bring their website forward. Creativity is one way that you can give yourself a decisive head start.There are boring websites like the proverbial sand by the sea. Are you in a competitive niche? Today, it is no longer enough to publish 08/15 content. To achieve excellent rankings, you need … [Read more...] about Creativity and SEO: How to overtake the competition with creativity
The 7 basic rules of search engine optimization
For many beginners, search engine optimization is like looking into a crystal ball. Nobody knows precisely how Google or other search engines work. Also, the results of the measures taken are often long in coming.With this article, I shed light on the situation and would like to help beginners, thanks to their many years of experience, to benefit from the massive traffic … [Read more...] about The 7 basic rules of search engine optimization
Finding topics in content marketing: How do you research content ideas?
When it comes to content marketing , it all starts with target definition and target group analysis and identification. There are various procedures for finding content topics for the corresponding goals and target groups. In this post I give a detailed overview of how to identify topics for content marketing . This should not be about creativity techniques, but primarily about … [Read more...] about Finding topics in content marketing: How do you research content ideas?
Content marketing is not link building & SEO!
I acknowledge that the title of this article is somewhat provocative, but those who only do content marketing for the purpose of search engine optimization or link building think very one-dimensionally and will experience disappointments.As regular readers of this blog notice, the topic burns my soul. A program line within an inquiry made me take up the topic … [Read more...] about Content marketing is not link building & SEO!
How smart is Google? Real semantic understanding or just statistics?
Semantic understanding as to the goal of GoogleOne of Google's most important goals has long been to gain a semantic understanding of search terms and indexed documents to display more relevant search results. A semantic understanding is given if, for example, you clearly understand a (search) question and the terms contained in it, or you can see its meaning. The precise … [Read more...] about How smart is Google? Real semantic understanding or just statistics?
7 methods to increase conversions via dynamic content
Personalize your marketing with dynamic contentAsk marketing experts about your goals; one of the first answers is to offer your customers more personalized user experience. This is not only aimed at higher conversions. It's more about meeting the growing expectations of customers.In context: Five years ago, people were still impressed when Amazon suggested a product … [Read more...] about 7 methods to increase conversions via dynamic content
SEO versus SEA? Compare, but please correctly.
SEO (organic) or SEA (paid) search?Which search channel may be the better one is a frequently asked question by customers in online marketing. Unfortunately, there is no easy answer to this, even if some marketing experts like to believe it. A long time ago, I found one of the most misleading threads in digital marketing that I've come across on … [Read more...] about SEO versus SEA? Compare, but please correctly.
Digital marketing – the first trends in 2020
Digital marketing is subject to constant change. While one encounters many imponderables in SEO, one can (almost) rely on Google Ads that the next update of the Google SERPs now "prefers" Google Ads (SEA) - a trend that will continue beyond 2020Digital marketing - the first trends in 2020After the latest update in 2020, the difference between SEO and SEA results is … [Read more...] about Digital marketing – the first trends in 2020
What is tangential content and how does this content strategy help me?
"Oh, you have this and that problem? This could be solved by chance with our product!" This summarizes a large part of the content that many companies still seem to think is unbeatable. However, if you stick with this strategy, you will not be able to keep up with those competitors who have already discovered tangential content.You can find out what that is, how … [Read more...] about What is tangential content and how does this content strategy help me?
