It's no secret that B2B selling has always been difficult. But it may be even more so today. Salespeople feel they no longer have control over the sales process. As studies show, B2B buyers increasingly prefer to research and select products themselves, without being influenced by a seller:Only 29% of buyers want to speak to a seller to learn more about the … [Read more...] about How to Develop B2B Sales Processes to Meet the Requirements of Modern Decision-Makers?
Digital Marketing
20 classic mistakes to avoid when you’re a junior web developer
A junior web developer can code fast, but will often make many more mistakes. Some errors in logic can be, but especially methodological errors, which can waste a lot of time and make the maintenance of the application much more difficult. The mistakes of a junior web developer are often the same: lack of planning, refusal to give up, etc.We relied on an article published … [Read more...] about 20 classic mistakes to avoid when you’re a junior web developer
6 social media analytics and reporting tips to become a data savvy marketer
How do you know what's working with your social media? And what doesn't work?Social media gives us a ton of data about our posts, but it's difficult to tell the signals from the noise.Imagine having a frame to extract signals from noise - a frame that directs you to key information about your social media performance. With this framework, you can easily … [Read more...] about 6 social media analytics and reporting tips to become a data savvy marketer
How To Use Twitter Analytics: 11 Easy-To-Find Stats To Help You Tweet Better
We social media marketers are a lucky bunch not only are there a gigantic number of free social media tools available to us (everything from Schedule tools to social media management tools like Amortize), there are free social media tools themselves: Facebook Outlook, Pinterest analytics, and now Twitter analytics, too.We now have tons of information at our … [Read more...] about How To Use Twitter Analytics: 11 Easy-To-Find Stats To Help You Tweet Better
Niche dropshipping 2021: easily find a profitable niche!
Have you heard of dropshipping and wondering what to sell if you had to go on your own? Do you have one or more product ideas that you would like to market but you are not sure whether it is the profitable dropshipping niche that will make enough sales to generate you a decent income?The good news is that you have understood that to be able to make sales on the … [Read more...] about Niche dropshipping 2021: easily find a profitable niche!
Demand creation: what is it and how does it help us to implement an effective strategy?
Demand creation is any action taken to educate customers and arouse their desire for a product or service, to forecast the growth of an organization.Marketers and consumers alike have confused the terms lead capture and demand creation for years. Although the two concepts are related in the world of marketing, they do not mean and pursue the same thing.The question that … [Read more...] about Demand creation: what is it and how does it help us to implement an effective strategy?
8 Profitable Ecommerce Ideas You Can Easily Create With WordPress
WordPress already occupies 30% of the global web market. In other words, nearly one in three websites you visit is made with WordPress. Today, it has become an ideal tool for building profitable internet businesses of all kinds and in a very easy way.But when it started 18 years ago (in 2003), it started as a platform designed exclusively for blogging. In addition to having … [Read more...] about 8 Profitable Ecommerce Ideas You Can Easily Create With WordPress
Maslow’s pyramid of needs applied to digital marketing
Maslow's Pyramid is a marketing classic, but do you know what it means? Today we take you through what it is and how to use this theory in your online marketing strategy. The idea is to help you get to know your target audience better to differentiate yourself, segment well, and better plan your content.Today, I am collaborating on the blog to tell you about the Maslow … [Read more...] about Maslow’s pyramid of needs applied to digital marketing
How to Advertise on Instagram, Step by Step
In recent years, Instagram has joined the group of social networks that allow sponsored content. After trying them out for a few months, we want to share with you a complete guide with 10 steps to create a campaign, real examples of ad types, and tips on how to make them work well.The importance of Instagram as an advertising channelEven though it takes little time, … [Read more...] about How to Advertise on Instagram, Step by Step
4 examples of social media plans on Twitter
Need to manage a company's Twitter account and don't know how? You might find inspiration in this article. We took four real companies from different fields and asked four bloggers and Aula CM alumni to create a social media plan on Twitter for each of the companies.The objective of this collaborative post is to give these companies concrete ideas to improve their … [Read more...] about 4 examples of social media plans on Twitter
