What is a digital (global) strategy? How to create one for its website to increase its visibility, its traffic, its sales, its online presence etc ... What is it and what are the steps to develop it?What is a digital (global) strategy?The digital strategy is generally linked to all actions or action plans implemented, to communicate via the internet and through … [Read more...] about How to create a digital strategy for your website?
Digital Marketing
No more excuses: Use App Shop and Retargeting to raise new sales potential
Can companies use apps shops to increase their conversions and polish their ecommerce status? These approaches help further.Mobile commerce is currently the fastest growing form of e-commerce. This development is directly related to the massive increase in in-app shopping. Already 87 per cent of mobile users spend their time with apps. So why do many marketers … [Read more...] about No more excuses: Use App Shop and Retargeting to raise new sales potential
Ecommerce: 7 tips to boost sales through the homepage
The home page is, without a doubt, the most crucial page of an online store. It has the power to propel sales, but if it is not strategically designed, it can also hurt the business much. To prevent this from happening, we must use different techniques and tips to create it so that it is effective. This page is responsible for creating an excellent first impression for … [Read more...] about Ecommerce: 7 tips to boost sales through the homepage
The art of convincing: from Aristotle to Facebook
Have you ever had a very long discussion with someone with whom you had a profound disagreement, whether it was politics, religion or a simple dispute? To put forward your point of view, you have put forward what you believe to be the element par excellence to demonstrate the superiority of your reasoning: an argument.The stronger your argument, the more you expect the … [Read more...] about The art of convincing: from Aristotle to Facebook
Creating an Online Course: The Best 7 Tips for Starting
From the perfect provider to the best pricing - there are a few aspects to consider when creating an online course. These are the seven best tips for starting.Probably online biggest revolution in our education system: online courses. Whether for students or adults, there is now a vast range that serves a variety of topics. Many marketers also rely on an online course to … [Read more...] about Creating an Online Course: The Best 7 Tips for Starting
Vertical Videos: When will advertisers finally take advantage of their potential?
TikTok, Instagram and Co. are driving the vertical video boom. It's high time that advertisers get involved in this format.While not long ago devices with the broadest possible 16: 9 screens were the measure of all things, our video consumption preferences have now literally turned - making high-profile videos the best example of the rapidly evolving technology … [Read more...] about Vertical Videos: When will advertisers finally take advantage of their potential?
So you use Micro Moments effectively through snackable content
Anyone who recognizes Micro Moments and assigns them correctly can respond optimally to the needs of their customers. But what exactly are micro moments?In a fast-moving and mobile age, where every potential customer is likely to be a smartphone user, every "little moment" has to be captured and used literally. Being exposed to the constant flow of … [Read more...] about So you use Micro Moments effectively through snackable content
History of eSports: From the LAN party to the marketing revolution
Who marketing says, also has to say eSports — two fundamentally different things, yet intimately connected. eSports as a sport of the future has changed the marketing world a lot, but even without it, marketing could hardly survive. As present, as the gaming sport is, meanwhile, one often forgets how small the beginnings of eSports ever were. The size and relevance, which he … [Read more...] about History of eSports: From the LAN party to the marketing revolution
7 tips for a successful SEO Christmas strategy
Soon the Christmas madness begins. We'll show you how to use it for your SEO.Search engines are the starting point for millions of online searches for the right Christmas gifts for family and friends. I want to show how online businesses find the right SEO strategy to maximize the Christmas season with the following seven tips.1. Search for gaps and optimization … [Read more...] about 7 tips for a successful SEO Christmas strategy
Social media platforms: are the communities migrating?
On social media platforms, a new trend is emerging: communities are migrating — a challenge for platform operators and a chance for community founders.Social media marketing is an essential part of any marketing strategy on Web 3.0. For companies, it is particularly important to answer the question of which social media should be used. Does Facebook suffice or do Twitter … [Read more...] about Social media platforms: are the communities migrating?
