I had to laugh.A few days ago, I saw a funny photo, and I found the statement particularly apt.In the photo, we see two older women chatting on the street:I only dare to go out on the road. It has become too bad on the Internet.Sometimes it is. People scold, swear, troll, and annoy so much on the Internet that the street is already safer than the Facebook … [Read more...] about How to write comments that bring visitors (but don’t make you a spammer)
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How to create content step by step that gets more traffic
If you want to get visitors now, you need to create high-quality content first.But before you start with the actual work, you should invest a little time in the planning.Step 1: content planningBy now, you should have roughly defined your inbound marketing strategy and created a buyer persona.Let's take a closer look at critical strategic points related to … [Read more...] about How to create content step by step that gets more traffic
7 easy steps to create a simple content plan
If you want to start with content marketing, you have the best ideas.You have the best ideas. You think that you can let off steam and get creative.You can see how your content is going viral and loved. You dream of creating the largest content hub in your industry that is respected and even a little idolized.Everything is super. Everything is rosy. So you just get … [Read more...] about 7 easy steps to create a simple content plan
B2B content marketing: not always just blogs – these types of content generate more leads
Content marketing, especially for B2B companies, can help to attract the attention of the target group and to differentiate itself from the competition. In the following blog article, different types of content are presented, which have proven themselves in the business-to-business market and are very well suited for lead generation.Special features of a B2B target … [Read more...] about B2B content marketing: not always just blogs – these types of content generate more leads
13 tips for sustainable forum link building
Forum links are the "cheapest" type of link building. You don't have to spend money to buy backlinks or produce content that is worth linking. The only thing you need is a little bit of time and a good strategy. I would like to give you tips for a good plan in this article.Sit down and think about all the topics that fit your website or product.Who is interested in … [Read more...] about 13 tips for sustainable forum link building
The Bigger Picture: Content automation with artificial intelligence
Artificial intelligence is on everyone's lips, and the digital transformation is noticeable in every corner of our lives. We encounter and use more and more AI-based applications - often without us being aware of it. There is undreamt-of potential for communication, in particular: machines use natural language processing (NLP) to analyze, generate, and speak our language. So … [Read more...] about The Bigger Picture: Content automation with artificial intelligence
Creative advertising ideas: hidden champions for your marketing
Printed advertising media are available in all shapes, sizes, and for every occasion. Used differently than usual, classic printed products and popular promotional items unfold their potential as creative advertising ideas. Get inspired and discover new applications for your marketing.Good advertising stands out, arouses emotions, sticks in your memory, and, in the best … [Read more...] about Creative advertising ideas: hidden champions for your marketing
UX storytelling: Make the user journey a hero journey
Storytelling can be used not only to tell stories in marketing but also in UX design. Staging the visitor's customer journey as a hero journey can increase the conversion rate. We show how to do it.The heroes of each story involuntarily embark on great adventures, fight villains, overcome unpredictable problems, receive unexpected help, and finally return home: wiser, … [Read more...] about UX storytelling: Make the user journey a hero journey
How the coronavirus is affecting the digital advertising
A crisis is a moment when the proper drivers and doers differ from the less good ones. We see that these days also in the matter of Corona. And we also see it in the area of digital marketing.At SwaCash, we currently receive inquiries from companies every day who want to start communicating digitally. It should be quick, in extreme cases, within a few days. It shouldn't … [Read more...] about How the coronavirus is affecting the digital advertising
Sales planning: a comprehensive guide
The determination of sales is one of the essential tools for decision-makers in companies. The sales forecast is the dominant size in the budget and ultimately decisive for the question: How many sales must for which cost budget achieved? Only those who know this can plan realistically, set high goals, and successfully manage a company.But making realistic … [Read more...] about Sales planning: a comprehensive guide
