Video games are a massive social fact, both in terms of the size of their turnover and that of its practices. This masculinist universe is characterized by a tension between the stranglehold of the merchant industries and the autonomy of its various subcultures.Video games are the youngest of the cultural industries. They have become, with the massification of their … [Read more...] about Video games, sociology of mass leisure
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The Website Migration Guide: SEO Strategy
In a perfect world, merchandising or marketing teams would never use internal search URLs to link to products or categories. Those who link to our e-commerce sites would take the time to find the right category, brand, or product URLs instead of, you guessed it, search URLs.In a workspace where everyone scrupulously respects the rules, internal search URLs would be … [Read more...] about The Website Migration Guide: SEO Strategy
35 expert tips on using Google Search Console for SEO
We gathered feedback from over 100 marketers on how they use the Google Search Console to improve their SEO. This article contains a summary of expert opinions and some detailed instructions.There are many SEO tools. According to G2, there are over 200, and most come at a cost. Each tool has its own set of data and its settings. It is therefore complicated to know which one … [Read more...] about 35 expert tips on using Google Search Console for SEO
White paper: an essential B2B marketing tool
Among the digital marketing tools, the white paper is an asset that too few SMEs think of exploiting. Deemed too complex or too long to produce, it struggles to find its place among the communication tools of small businesses. Yet it is a great way to attract more prospects and build credibility. Let's see how to incorporate this key element into your B2B content … [Read more...] about White paper: an essential B2B marketing tool
A visible and well indexed site by Google. How to do ?
An invisible site is a useless site. And to be seen, you need to make sure Google finds and indexes your site correctly. Not once, but every time you post something new. This is where technical optimization comes in to make your site visible to search engines. How and how do you know if Google sees you? Without indexing, no traffic, and no visibilityObviously to start … [Read more...] about A visible and well indexed site by Google. How to do ?
Rank Math Overview and Installation Guide
In this article, you will learn how to configure Rank Math SEO, and you will see why it is arguably the best plugin to improve the SEO of a WordPress site!Here is what you will discover in the summary of this article:A quick reminder of what an SEO plugin is, and how it is usefulThe main features of Rank Math SEO in concrete termsHow to install the Rank Math SEO plugin … [Read more...] about Rank Math Overview and Installation Guide
The 6 deadly sins of Growth Hacking at all costs
In the realm of start-ups, web marketing, and growth hacking, growth is king! Who could fault it, anyway? We all want our business to thrive and our revenue to take off as quickly as possible. We have dreams and we seize the opportunities that stand before us to grow and expand.I have come across a lot of companies, whether as an employee or as a consultant. I have … [Read more...] about The 6 deadly sins of Growth Hacking at all costs
Brand aging: how to rejuvenate it?
Like us poor mortals, brands live, breathe, they have their youth, their blues and their old blows, their age of recklessness and recklessness and that of wisdom. Worse, they even die! Timeless brands are ultimately rather rare. When it locks itself in a generation, the brand ages along with its target. It can even happen that the brand has sales growth while slowly aging … [Read more...] about Brand aging: how to rejuvenate it?
How and why to spy on your competitors’ digital strategy
What do you know about your competition? Do you know what their strategies are, how well they are performing, how much traffic is on their website, and what people like about them? As a business manager, marketing manager, or communications manager, you should always stay one step ahead of the competition, and the best way to do that is to monitor your competitors' online … [Read more...] about How and why to spy on your competitors’ digital strategy
How to create a brand book.
What is a brand book?DefinitionA brand book is a document that contains all the rules related to your brand and its visual identity. It helps to give consistency to the brand and your company, internally and externally (agencies, partners, customers, media). A brand book is therefore essential to explain:How is your visual identity structured?What are the … [Read more...] about How to create a brand book.
