Web writing is critical, especially for the natural referencing of a website. It is also essential to provide a good user experience. What will change in 2020?The importance of web writing to gain visibility. Raise important points to diversify its content: free paper with snacking content. The optimization of content by semantics and the lexical field, essential to a … [Read more...] about Web writing: Fundamentals and upcoming changes
Blogging
The life of the content: How to optimize and increase it?
The content has a lifetime, but do you know that you can optimize it and increase it when you do not produce enough? - Explanations:The content aims to be identified and to gain visibility. As the saying goes "content is king" and therefore without content, point of clarity and business that follows. However, many companies cannot create content regularly, and as a … [Read more...] about The life of the content: How to optimize and increase it?
The community manager meets his community
A community manager is not just behind a screen and a keyboard! The community management of ground also offers itself to this role. Let's find out :The community management of land or how to leave his keyboard and his screen to go in search of engagement, content etc I made one of my expertise in arriving in this universe, because associating the field and work on the … [Read more...] about The community manager meets his community
What visibility strategy does the influencer blogger offer to brands?
In terms of influencer marketing, several profiles can be used, including influencer bloggers. In the first place, we have the influencers who use Instagram and further the YouTubers. All of these profiles are perfect prescribers for brands.Instagram, the blog and YouTube are the main channels where influencers work, and each of them does not require … [Read more...] about What visibility strategy does the influencer blogger offer to brands?
Should the community manager create and manage a blog?
Many community managers ask themselves whether it is necessary or not to keep a blog. Let's try to answer it by laying the simplified foundations of a blog in advanceWe will answer the question by drawing several portraits of community managers. The holding of a blog is not always an activity to take, especially as a hobby. Still, more a passion sees an obligation in some … [Read more...] about Should the community manager create and manage a blog?
SEO: 6 strong trends for 2020
If you have a website or a blog, and you want to continue to increase the visibility of the latter, it is evident that you will have to keep your efforts in terms of SEO.However, because the web is continually evolving, some practices in 2020 will have more or less impact than in 2019 on your SEO.Customizing the content is also putting forward a privileged relationship … [Read more...] about SEO: 6 strong trends for 2020
3 Logical Steps to Quit Your Job and Live Your Business
It is often misunderstood that starting a business and being successful means leaving everything and starting full time overnight. However, the experience of entrepreneurs who succeed in living their business shows us that it is quite the opposite.According to Patrick McGinnis, author of The 10% Entrepreneur, most of the successful entrepreneurs in their … [Read more...] about 3 Logical Steps to Quit Your Job and Live Your Business
Rich in your words: good writing guide at the time of saturation of information
Do you want to live in your pen? Do you dream of opening a blog? You are an entrepreneur and think about getting started in content marketing? Before you start, read the next paragraph.Analysts at Beckon have measured that 5% of the content created is read by 90% of Internet users. We deduce that 95% of the content is struggling to attract the attention of the remaining … [Read more...] about Rich in your words: good writing guide at the time of saturation of information
The 4 common mistakes of bloggers
It's been 15 hours you've been writing, editing, formatting and editing your blog article c ****. You are at a finger click on "Publish" finally being able to scratch that off your to-do.The only thing you have to do is choose a title.You're so disgusted that you write a bobotie title saying "he'll do the job". Anyways, the important thing is in the … [Read more...] about The 4 common mistakes of bloggers
The art of convincing: from Aristotle to Facebook
Have you ever had a very long discussion with someone with whom you had a profound disagreement, whether it was politics, religion or a simple dispute? To put forward your point of view, you have put forward what you believe to be the element par excellence to demonstrate the superiority of your reasoning: an argument.The stronger your argument, the more you expect the … [Read more...] about The art of convincing: from Aristotle to Facebook
