Facebook boss Mark Zuckerberg defended his power at his group's annual general meeting - once again. How long can this go on?Facebook, as many observers see it, actually suffers from the fact that creator Mark Zuckerberg has too much to say, including his definition of freedom of expression. Yes, that he even acts like a dictator.Nobody can get past Zuckerberg.On … [Read more...] about Microphone turned off
Project management: a comprehensive guide
Whether you are pursuing agile methods, managing projects more traditionally, or opting for hybrid project management - there are countless approaches to planning and controlling projects. However, each of these projects has one variable in common: the people who work together for one goal. But what is the best way to use their skills productively, creatively, and … [Read more...] about Project management: a comprehensive guide
Net Promoter Score: What is the NPS?
Whether it'sit's a move, a new job or the next vacation - most of us will probably take a similar approach when making such decisions: We search the Internet for information and ask friends and family for recommendations.In a study by Talk Triggers, the ""Chatter Matters: The 2018 Word of Mouth Report "", 83% of respondents said they trusted recommendations from friends and … [Read more...] about Net Promoter Score: What is the NPS?
The Bigger Picture: Content automation with artificial intelligence
Artificial intelligence is on everyone's lips, and the digital transformation is noticeable in every corner of our lives. We encounter and use more and more AI-based applications - often without us being aware of it. There is undreamt-of potential for communication, in particular: machines use natural language processing (NLP) to analyze, generate, and speak our language. So … [Read more...] about The Bigger Picture: Content automation with artificial intelligence
Find employees in social networks: dos and don’ts in social recruiting
The battle for the best talent has already started. For this reason, companies have to adapt to new trends in recruitment continuously. The increasing importance of social media, which extends to almost all areas of our everyday life, is causing a change in the recruiting world.The change in recruitingWhile the recruiting process used to focus more on the company, … [Read more...] about Find employees in social networks: dos and don’ts in social recruiting
Marketing goals for founders and entrepreneurs
Marketing is not an end in itself. It is all the more important to define goals that should be achieved with the individual (already existing) marketing measures. This is especially true for larger companies - but smaller companies are also more successful if they formulate their marketing goals.Marketing goals - that may sound a bit off the mark for some founders and small … [Read more...] about Marketing goals for founders and entrepreneurs
Creative advertising ideas: hidden champions for your marketing
Printed advertising media are available in all shapes, sizes, and for every occasion. Used differently than usual, classic printed products and popular promotional items unfold their potential as creative advertising ideas. Get inspired and discover new applications for your marketing.Good advertising stands out, arouses emotions, sticks in your memory, and, in the best … [Read more...] about Creative advertising ideas: hidden champions for your marketing
Digitization in fast motion: In the USA, the pandemic is changing some industries forever
New Hollywood films are launched in the living room instead of in the cinema. Many Americans now visit the doctor via the iPad, and former home office opponents like Facebook are opening up for homework.Netflix's business model, which relies entirely on subscription fees, pays off in the corona crisis.More and more communities in the United States are loosening the … [Read more...] about Digitization in fast motion: In the USA, the pandemic is changing some industries forever
Emotional marketing for strong brands
Feelings are involved not only with a romantic rendezvous but also with every purchase decision. Brands use this to their advantage - in emotional marketing. We explain what the marketing method is and how you can successfully use emotions in your advertising.Joy, anger, sadness, surprise, pride - emotions are intense, reliable and hard to hold back. Or have you ever seen … [Read more...] about Emotional marketing for strong brands
Cooperation marketing – opportunities for small businesses
If you want to survive in business competition, you have to look for allies in the long run. You can get this through cooperation marketing, which also offers small and medium-sized companies a lot of opportunities.Having a brilliant business idea and getting it ready for the market is one thing. To win customers for this is quite another. And even if you have … [Read more...] about Cooperation marketing – opportunities for small businesses
