How to win on the net: tips

If you are a surfer and you surf every day on the internet, then it may be interesting to use the methods that I will present to you in order to win on the net money . These methods are easy to use and put in place, the only thing you will need is attendance and stick to these methods when you start. I also give some methods to make money fast at one time.

It is indeed very important to stick to it and for example to hang a few minutes a day to be able to do the actions requested by these methods. So I’ll show you here the methods that I think are the most cost-effective way to answer the question of the article, how to win on the net.

To win on the net, the methods

As you can imagine, there are dozens of methods to win on the net from your computer at home or elsewhere . But the Internet is also full of scams that promise you wonders and of course in this article I will not present these so-called miracle methods. Some methods will require more time than others, but keep in mind that if you group all of them together.

Offer your services on the internet

Offer your services on the internet

Are you good at drawing, programming, marketing or webdesign? So why not offer your services to Internet users around the world. There are many platforms to do, including Fiverr and 5euros.

On these platforms you will be able to register to offer your services and be paid according to the quality of your services but also the time you invest in the realization of your services. The more time you have available, the more you will be able to work on the tasks that will be entrusted to you.

From content writing

Do you have the fiber editor and you feel comfortable on many topics? Well then I advise you to offer your writing skills to users who need articles. Thanks to the internet you can become a freelance copywriter and earn a lot of money . To do this and to find customers, you can go on platforms like TextMaster or Hopwork. If writing is your passion, then you will be able to enjoy while winning on the net.

Rent your apartment or house

Rent your apartment or house

Internet is a great way to put your apartment or house for rent. So, rather than leaving your home unoccupied during your holidays, why not rent it? This method is really worth considering if your home is well placed and you go on leave.

Create a blog

Create a blog

Do you have a passion and you want to share it with the world? Why not create a blog? Be aware that creating a blog is not as complicated as that, since there are turnkey solutions like WordPress that allows you to create your blog in minutes. I advise you to create your blog on a topic that you are passionate about, because you will have to write articles to capture as many visitors as possible.

And it is always more pleasant to write on a subject that fascinates us. And to win with this method, you will be able to promote for products, sell advertising space, and many others. A blog is a fun way to make money. To reference a blog, you can use sponsored article services, such as YouLink.Site .

Create a niche site

A niche site is a site that deals with a specific theme, and if possible a lucrative theme. Thus, you will not need to have thousands of visitors a day to win on the net easily . To be able to monetize a niche site it is possible to use the affiliation or advertising agencies like Google Adsense. Note that this method requires some method in site creation as well as in marketing.

Create a YouTube channel

Create a YouTube channel

If you have a passion or want to share your everyday tricks and tips, then you can open a Youtube channel. All you need is a camera and a quality microphone but also create videos regularly to offer more content to users.

You will be able to monetize your videos, that is to say to display advertisements and you will receive a remuneration according to your number of views on your videos. The more people watch your videos, the higher your pay.

Create a Twitch chain

Twitch is a platform on which you will be able to broadcast live your exploits during your games in your favorite video games. This method is for gamers who are comfortable speaking and are not afraid to show up in front of thousands of people.

You will then “stream” your games regularly to build a base of followers. And to win with this method, once you have reached a certain number of followers, you can offer a subscription system to your viewers and they can subscribe to your channel and you will receive money for each subscriber.

Building an online community

Also, you can also make money online by building an online community , although the monetization strategies you can pursue vary a lot depending on your goals. You can build a community with a blog as said before, for example. You can also create an online forum and charge people to become a member. You could even form a Facebook group and use your influence to sell and promote products, it is probably the latter method which is the simplest

Just find a group or community idea that no one has yet positioned to federate several hundred members quickly. For example, a friend has built an online community for teachers looking for lesson plans. This seems likely rather random, but it’s crazy the type of communities that can be built and rallying people around you. If it’s something you’re passionate about yourself and want to connect with others who have the same passion, then an online community is something you should definitely consider, and it will eventually be easy to make money with it and monetize it.

Sell ​​your photos online

Make money online by selling photos to stock photos online as a freelancer, it’s possible.

If you have a penchant and talent for taking pictures you can make extra money online by becoming a stock photographer and selling your images to a stock photo company like ShutterStock or iStockPhoto. You will earn royalties each time an image you submit is licensed. To be truly successful, build your own photography website to be able to present your portfolio and start receiving an even better paying private job.

Use apps for smartphones

If you are addicted to your smartphone, know that it will be able to bring you money . You will be able to install applications on your smartphone and their use will bring you money. You can read the article I devoted to this method to learn more and including platforms that pay. I personally tested a few sites, and in my case my favorite is AppVip which offers a large number of applications and attractive pay.

Can we make money on the internet in the long run?

Let’s get right to the point. You are here because you want to learn how to make money online.

Well, if you are looking for legitimate ways to make extra money online without having to first purchase a thorough training course on how to make money online, then you are in the right place!

There is no trap, no hints and I have nothing to sell you here.

There is nothing real when you are told that you can make a lot of money fast and rich online.

Most of the quick ways that people talk about when it comes to making money online are not real long term businesses.

Of course, some of them can be good for creating a few hundred or even thousands of euros in one-time revenues. But they will not help you unlock your financial freedom and completely control your lifestyle.

These are shortcuts that do not last forever – and many opportunities like the marketing giants offer often prove to be a scam or, at the very least, hurt your personal relationships. And I will never plead for it.

The Internet has opened up so many opportunities for entrepreneurs and forward-thinking workers. But it has also opened up considerable competition.

Here’s the hard truth: The only way to make money online in a sustainable way is to put the time, effort, dedication, concentration and sometimes even sweat and tears (that’s for fun!).

This is not to scare. I just want you to know that my guide to making money will focus only on ways to generate real, sustainable extra income online. Not just a few euros. I want to share all the mistakes I’ve made that have taken me where I am now, so you do not have to go through them and you can build an online revenue stream for yourself- even.

Do not get me wrong, there are still plenty of opportunities to make money on the internet today. The most common ideas were taken by many a few years ago. To stand out, you must be smart, look for the best opportunities, and be unique in the way you approach making money online.

Conclusion: How to become rich on the net?

So, how to win on the net? As we have just seen, there are many methods to win on the net . They are all different from each other, and I advise you to use as much as possible so you can build a real income supplement. Note that the money you earn will be proportional to the time you invest in these methods.

I advise you to build a small schedule with each day tasks to perform and to stick to it. You will be surprised how much money you will earn by using these methods. 

Looking for an SEO strategy to be more visible and increase your traffic?

You are on the right site. We tell you everything.

However, I must warn you that an SEO strategy is not easy, glamorous, and fast.

This is not the only bad news, and you have to work hard if you want results from your internet SEO strategy on Google!

I know most people have left this article because any sign of hard work frightens them.

However, I also know that you are not like most people because you are always there!

Because you stayed, I’ll tell you the good news:

While this SEO strategy is not easy, it will increase your traffic and provide you with a high return on your investment in the long run.


Because what you will learn today, what is a permanent and permanent SEO strategy.

This means that your SEO traffic and your SEO results will not be affected by silly Google algorithm updates.

Are you still going?

All you have to do is follow my advice, implement it, and then follow up on Google analytics your SEO traffic progress!

So let’s go

Here are the 4 tips of an effective SEO strategy

Thanks to numerous tests, reflections, and experiences, we have divided our SEO strategy into 4 tips:






Want to know what Google’s algorithm values ​​more than anything else?

The user experience of the user.

Google wants to offer its users the best results.

So, what defines an outcome as “the best”?

First, it must meet the research intent behind the query

Which means that if someone searches for “a natural SEO agency,” he should see results on the services of an SEO agency

I know it sounds basic, but it’s essential to understand.

This is why Tip 2 is dedicated to understanding the search intent of users.

However, as you can imagine, simply satisfying the research intent is not enough to rank your target keyword well.

The next piece of the puzzle is the quality of your page and your website as a whole.

I will explain what it means to create a “quality” page in the board 2.

However, what I want to deepen is the quality of your website as a whole.

So remember this:

You do not have much time to make a first impression online.

In fact, according to Nielsen, visitors to the average website will leave your page in less than 15 seconds.

That means you have to do everything to keep them longer (average visit time 2 minutes and 17 seconds). There are some exceptions to this rule (which I will explain in Tip 2).

However, for the most part, this is an essential goal of trying to increase users’ browsing time on your website. Moreover, thus minimize the bounce rate.

Here’s why:

The longer the session time, the higher the conversion rate

A longer sell time indicates that users are interested in the content of your website.

Engaged users are more likely to subscribe to your content, become hot leads, then customers, and share your content on social networks.

The longer the session time, the more the signal sent to Google is positive.

Many do not know that Google takes into account the session time through the CTR  or click rate, and so promotes your SEO.

But how can Google know your browsing time on a page or site?

If a Google Analytics script is installed on your website, it tracks the behavior of the users.

If you use Google Chrome, the browser follows your behavior.

If you use a phone with Google technology, they follow your behavior.

Now that you know why it’s essential to increase the browsing time on your web page, how do you do it?

Here are some tips you should bring to increase your presence and enhance the experience on your website:

1 / Optimize the download speed of your pages

Through our numerous SEO audits; it’s crazy to see how many website design agencies that still do not take this seriously. You must make it a priority to increase the loading speed of your website.

There is nothing more annoying and frustrating than waiting for a page to load. Know that after 3 seconds of waiting, users will zap on the competitor site. Your bounce rate will be high, and you will send a wrong signal to Google.

The maximum loading time of a page must be 2 seconds and a maximum weight of 600KB. Here are some tools to improve Google speed loading time. A complete tool is GTmetrix. 

2 / Your site must be responsive design, mobile-friendly

I feel like a scratched record, but please, make sure your website is compatible with mobile devices. The majority of Google searches are done on mobile devices.

Although this varies depending on your industry (for example, many B2B searches are done on desktops), there is no reason not to have a compatible design with mobile devices.

My only recommendation is to make sure your mobile design is optimized.

Do not create a separate mobile website as this will steal authority and link the equity of your primary domain name.

Check for free if your site is 100% mobile-friendly .

3 / Build a fluid site architecture

Your site architecture must be designed for users. Not for search engines.

The architecture of your site will be useful for search engines when you create it with a priority user experience ( UX )

A site structure “effective” must respond to these three points:

1 It helps users to move quickly to your website. The keyword here is “visibility”. This means that your navigation and architecture must be simple. If your user has to think or try to know what to do next, you have lost. They should not have to think about when they are moving on your website.

2 It helps search engines discover and index all pages of your website. Search engine robots must have the same ease of movement as a real user. This is possible when your architecture is well built.

3 It helps to strengthen your overall authority on the website. Your website authority is one of the most important factors to rank well in Google. Building a thoughtful tree helps you manage the equity and authority of links to your most important pages. Also, a useful site plan will spread the equity of valuable links across your entire site.

This creates your global site authority.

This quote (often attributed to JFK) explains this concept well: “A rising tide lifts all boats. Or, from the point of view of SEO, “a rising authority of the website raises all the pages”.

We recommend the Screaming frog tool  to optimize the architecture of your site

4 / Set the technical blocking factors to the indexing of your pages

If you increase the loading speed of your site, develop a beautiful mobile-friendly design and structure your website for users, you will see a positive impact on your SEO performance.

Focus on these three big points.

Then you need to target some other issues that may be detrimental to the user experience on your website, such as:

  • Broken links and errors 404
  • Redirection of URL
  • Duplication of contents
  • Thin or low-value content

Each of these problems can be identified by performing an SEO audit . The SEO analysis tools are many, but I recommend semrush or woorank .

Now that you understand how important it is to please your users let me introduce the second tip of this SEO strategy.


Understanding how to satisfy research intentions is a fundamental SEO skill.

In reality:

You could ask Stephen King to write an article for you, and he would still not be ranked if you do not respond correctly to the research intentions.

It’s like that, it’s essential.

Also, what you will learn will dispel the generic advice that every page you want to rank in Google “requires at least 1,800 words! “

1800 words on one page do not match your rank in Google.

A page with a high number of words is virtually worthless if it does not meet the search intent. Moreover, no, no matter how you get the backlinks (if the search intentions are wrong).

So, what do I mean by “satisfying” the research intention?

Let me break it down

The first step in satisfying research intentions is to choose a key phrase or keyword to target.

Here are five ways to find keywords:

1. Use the Google Keyword Planner

Google recently changed the way you can use the Google Keyword Planner. Before, all registrants could see the search volume of keywords. Now he only shows estimates. There is a way around this problem. You must create a Google Adwords campaign.

The amount you spend does not matter. After that, you will find access to the search volume.

2 Use SEMRush

SEMRUSH is ideal for extracting keywords and content ideas from your competitors.

Here’s how to proceed:

– Go to and enter the URL of a competitor.

  • Click on “Organic Research” and “Positions”, scroll down to “Organic Search Positions” and sort by “Pos. “

3 Use the forums

Forums are a gold mine for ideas of restricted content. It’s because you have real people asking real questions. Here’s how to find content ideas using forums:

  • Go to Google and search for “your keywords + forums.”
  • Click in one of the categories and review the trends. Right away, I’m able to find good content ideas.
  • Browse all the forums you can find and add all the content ideas to your main list.

4 Use the Ubersuggest tool

UberSuggest is one of my favorite tools for finding content ideas. It’s also a perfect alternative to using Google’s Keyword Planner if you do not want to create an Adwords account.

Here’s what you need to do:

  1. Go to UberSuggest and enter a keyword idea

2 Scroll and export keyword ideas (and add them to your main list)

You can also take this list and run it via the Google Keyword Planner to view the search volume. Be careful not to continue the search volume. All good content ideas will not have the corresponding search volume.

Common sense is sometimes the best solution.

5. Use the Google Search Console

Google Search Console is a neglected tool, but it can be a treasure trove of content ideas. Keep in mind that this tactic is only useful if you are already getting traffic. Otherwise, there will be no data to extract. That said, here’s what you need to do:

Go to the Google Search Console and the Search in Traffic section and click Search in Analytics.

Check “Position” and scroll down and click on Display 500 lines. Scroll up to the list and sort it so that the least ranked keyword is at the top

Now that you know a few methods for finding keywords, the next step is to validate these keywords.

The first step is to perform a quick analysis of competitors.

Here are the first two steps:

  • Install the Moz toolbar
  • Copy your target keyword and enter it in

Checkpoint # 1: Are there websites that have a DA less than 20?

If you see websites with an  Authority Domain of 20 or less, then it is likely to be a non-competitive keyword. If 3 websites have less than 20 AD in your example then this is a good sign.

How to interpret your authority domain scale?

  •  DA <10: Fragile authority. you have to work quickly on your backlinks.
  • DA> 10 & DA <20:  Low Authority. You have backlinks but not in sufficient quantity and quality. Your competitors can easily pass in front of you.
  • DA> 20 & DA <40:  Satisfactory Authority. Your reputation is good, and your competitors will have more difficulty to dislodge you.
  • DA> 40 & DA <60 : Strong domain authority. This corresponds to a site like, so already very famous.
  • DA> 60: Powerful domain authority, such as
  • DA> 80: Powerful domain authority. It will be tough to dislodge you. Example: Wikipedia,, etc.

Checkpoint # 2: Do you have in the results of the big sites known for your keyword?

Look for Amazon, Wikipedia,, Fnac, etc. These authority sites are not impossible to beat, but it’s more complicated. The only advantage you have is that your content will be more focused on keywords. The big brands rely entirely on the authority of their site. Not because of great content.

Checkpoint # 3: Are there any PDF files, question and answer sites (yahoo answers, quora), forums, blogs, press releases, webzines, Hubpages, or how pages?

These types of pages are a good sign that the keyword is not competitive.

Do you have YouTube videos in the Google results?

You can usually surpass YouTube with quality content, rich in text.

At this point, you are ready to create a page around a longline keyword that you have qualified.

Before writing a single word, you must define the intent behind the keyword.

Here is the good news:

It is easy to understand how to satisfy research intentions.

Just look at the top 10 results for your target keyword.

What types of pages are positioned?

Let me give you some examples:

Sample keyword # 1: “backlinks.”

In this example, backlinks can be classified into two categories of research intent: problem awareness and purchase. When someone searches for “backlinks,” they are either A) trying to find out more about the backlinks

because they know how important they are to SEO or B) they are looking to buy backlinks.

So, what are you doing in a situation like this?

You must analyze the currently ranked pages. If the majority of pages are educational content, you should take a similar approach.

Sample Keyword # 2: “Natural SEO Agency”

In this example, anyone looking for a ” natural SEO agency  ” is clearly in the buying stage. It makes no sense to try to educate this person with long-term content

This is the main point:

Analyze competitors and see how they respond to the user’s intent for your target keyword. Follow the same strategy, and there is a good chance your page is not ranked well.

Now, I want to tell you a quick experience that will help you better understand this subtlety.

This experience is an example of what can go wrong if you do not respond to research intentions.

I did not consider these criteria when I created this page:

1. Research Intention

The intention behind “SEO agency” is obvious … The user is looking for an SEO agency. Most of these people are not looking for life lessons from an SEO agency owner. Instead, they are merely looking for the best SEO agency to get more traffic and especially customers. Simple.

2. Geolocated-targeted results = local referencing

The last thing I did not take into account is the local results. When you search for an “SEO agency” in Paris, Google will show you a combination of national agencies and local agencies (depending on your location / IP address). This makes the ranking for this crucial phrase even more difficult at the national level.

So, why do I point out one of my failures?

Because it shows how important it is to understand research intentions .

The good news is that you will not have to make the same mistake as me.

However, you wonder:

Why is my article targeting “SEO agency” still online?

Because it is a useful article for those, who are involved in referencing local customers.

The fact that a page does not work well in Google does not mean that it does not help for other reasons.

So at this point, you understand how to satisfy the research intentions.

Now, let me show you how to create these pages.

There are only 2 types of content to create from SEO:

  • Keyword targeted content
  • Linkbait

The creation of keyword-targeted content should be the focus of most websites.

Here are two keyword targeting strategies I like to use:

2 keyword targeting strategies that work

  • long train
  • Password generic key
– Long train

Longline keyword is when you are creating content around longline keywords.

Then you focus on the authority of your website. As your site authority grows, the ranking of your longline keywords will also increase.

– Generic keyword

When you create content that focuses on a high search volume keyword, the focus on the generic keyword is used. The difference is that you will not create individual pages for each large variation. Instead, you will create a master page. This master page will attempt to rank the generic keyword and other relevant long track keywords. Semantic cocoon technique.

This is my favorite approach because you can focus all your efforts on creating quality content. Then you can spend the rest of your time promoting it.

Another essential element of this strategy is the improvement and updating of keyword-targeted content. No content is perfect after it’s published. There is always room for improvement.

Now that you know 2 effective keyword targeting strategies, let me explain how to create compelling content in Google.

How to create SEO content?

After identifying your target keywords, you must create a page targeting that keyword. In many cases, it’s a good idea to publish a blog post targeting keywords. However, you must make decisions based on research intentions.

If your target keyword is “buy black Adidas shoes”, then it makes no sense to create a long content article

Give the user what he wants!

It sounds easy, but unfortunately, many people do not succeed.


Because they do not use the right strategy. There are 2 ways to create keyword-targeted content:

Create content/content page BETTER than what is currently on the first page of Google for your target keyword

Create content/content page different from what is currently on the first page of Google for your target keyword.

By combining the two tactics, you will get the best results.

Let’s dive into these two strategies more precisely:

What does it mean to create a quality content page?

When I say that your content should be “better,” I mean 10 times better. For example, if the average length of the first 10 pages of the ranking is 2,000 words, you should double that amount to produce 4,000 words.

Writing longer content is just the first step. To bring your content to another level, you need to provide video, audio, case studies, articles, useful links, and make sure your content is readable using bullets, numbered lists, and more — split paragraphs.

What does it mean to create different content?

This technique is best when the first page is filled with quality content. If each ranking page is complete and recent, you will need to take a different angle on the subject/keyword.

Your content will have to be radically different from what is classified.

This is because regurgitation of quality content will not get you anywhere. The only way to get past good content is to do something different.

You can create an infographic, interactive computer graphics, a survey of experts, or even a case study. Everything different will have an impact.

80/20 Strategy

The two rules above apply to keyword-targeted content. However, does this mean that every piece of content on your site needs to be targeted by keywords?

No, that’s why I recommend the 80/20 strategy for your content.

Keywords must target 80% of your content, and 20% of your content is not .

Keep in mind that your goal of content creation should always attract backlinks.

Always ask yourself: “Will this content generate net linking ? “

So, you’re probably wondering: what kind of content do you need to do for the remaining 20%?

Link Bait or link bait 

The remaining 20% ​​of your content creation should focus on link bait “linkbait.” The possibilities are endless, but here are some examples of content to consider:

Lazy method

The lazy method is when you exploit resources that already exist. The best example is an organized guide. An organized guide is nothing more than a list of valuable resources.

Advanced guides can take many forms, but content gatherings are the most common

Reverse engineering of successful content

Fortunately, with tools like Buzzsumoand Ahrefs , you do not need to reinvent the wheel. You can use these tools to find the content that best suits your competition. Then you can create something better.

Success stories

People like to read customer testimonials and customer cases. They can identify themselves if the case is a competitor, but it is also one of the best ways to learn. You can read information all day, but success stories show you the practical application of information. Write content showing real results.

It’s easy in SEO to show the results. That’s what our customers are looking for!

However, it can also work in other industries.

Case studies

Success stories and case studies go hand in hand. The case studies may differ in that they do not always need positive results. The key to creating an effective case study is to make it as detailed as possible.


Infographics are one of the best forms of linkbait link bait. They are overused in the marketing sector, but there are still opportunities in other sectors. A tool to create your free infographics

Meetings of Experts

The expert passages have been abused in the internet marketing business, but they are effective for several reasons. First, you do not have to create content. The “experts” create all the content.

Second, it is the bait of the ego, which means that whoever participated in the roundup will probably share it with his audience. Finally, it’s a great way to build relationships with influencers.

How to optimize your content?

To boost your SEO, here are some simple but useful tips on optimizing your content

  • Place your keyword in the title tag 
  • Place your keyword in the first sentence, the first title tag and the last sentence of the content
  • Write naturally and try to maintain the density of your keywords between 1 and 3%
  • Embed longline keywords where that makes sense

Now that you understand how to satisfy your users, reach your search objectives, and create content, it’s time to move to Tip 3 in this SEO strategy.


The backlinks are still one of the most critical factors for ranking in Google.

You can get SEO results by running Tip 1 and Tip 2 well, but backlinks are a fuel to boost your visibility.

Doing well the first two tips will facilitate the process of acquiring links.


First of all, it is easier to promote quality content.

Second, because your website makes the user experience a bright tree for the user and the search engines, you will not need to make as many backlinks.

I repeat it:

You must do everything in your power to categorize and manage organic search traffic without the need for backlinks.

The backlinks are a booster to your visibility.

On competitive keywords, backlinks are useful.

Relevance is king

Your efforts should focus on acquiring relevant backlinks. That’s why I recommend using the relevance pyramid to qualify link opportunities.

Authority is queen

Relevance is the first qualifier of a quality link opportunity. The next factor of qualification is the authority of opportunity. Google no longer updating the PageRank (PR); you must rely on third-party statistics. I recommend that you use the Open Site Explorer Domain Authority (DA), the Ahrefs Domain Rate (DR), or the Majestic Trust Flow to determine the quality of your linking opportunities. You should use the three tools if you can.

Contextual links are the best

There are different types of net linking that you can get, but none are more potent than contextual backlinks. Getting contextual links on relevant websites is a time-consuming process. Our network of bloggers can help you save time.

Optimized anchor text

You can get the above three factors, but you will get mediocre results if you do not optimize the anchor link text. It is essential to take the keyword or part of it in the link text.

Let’s move on to the last tip of this Internet SEO strategy.


Running the first 3 tips is mostly enough to get SEO results.

Tip 4 is designed to take your SEO strategy to another level.

The first thing is to remind you of this critical point:

Sending more traffic to a website will not solve conversion problems. You must make sure that your website is designed to convert all your new organic search traffic.


  • Reducing the path of your purchase tunnel
  • By improving the writing and layout of your product sheets
  • By improving the position of Calls to Action CTA buttons
  • By reassuring the Internet user with elements of the reinsurance
  • By improving the speed of loading your pages
  • ETC …

The reason is simple:

A majority of visitors to your website will never come back. That’s why you need to have systems in place to convert as much as possible.

You should also consider that most new visitors are not ready to buy.

 Knowing this, your two primary means of conversion should be to create retargeting lists and convert visitors to newsletter subscribers.

Creating retargeting lists is the simplest thing you can do. Even if you have no intention of paying for advertising right now, you still need to create retargeting lists. Retargeting lists are ASSETS for your business.

Having the ability to sell to relevant prospects at all times is powerful, social SEO. At a minimum, you need to install a Facebook pic to on your website and Linkedin if you have a BtoB clientele and create a personalized audience for all visitors to your website.

The second conversion method to use is to convert visitors to newsletter subscribers.

The marketing email is the best way to build trust and relationships with prospects. Since most visitors are not ready to buy, it is essential to include them in your list. Then you can feed them ( inbound marketing technique ) and, hopefully, turn them into a buyer.

The best way to get people on your mailing list is to offer free value. It can take the form of a course, a tool, a model, a list of tips, etc.

That’s all I’ll talk about conversions because it’s an important topic. However, for now, start creating prospect lists and try to convert your visitors into newsletter subscribe.

Why use WordPress? Here are 10 good reasons

If you’re wondering why to use WordPress, you’re in the right place. Reflecting on this question means that you have at least researched WordPress or heard about it from a friend or colleague. But that does not mean that you have weighed the pros and cons or that you have thoroughly checked the features.

Therefore, we would like to analyze the benefits of using WordPress for you, giving you a clear overview of why this is the most popular content management system and website creation software in the world. WordPress can do everything!

The dilemma of the website – Why use WordPress?

Each has its advantages, while many are used more often for specialized websites for specific purposes. For example, Shopify only makes sense if you manage an online store. This is not a platform with which you would start a blog and then turn it into an e-commerce shop. Magento is in the same boat. Other builders of websites and platforms have more flexibility, and these are usually the most popular ones.Are you tired of the slowness of WordPress hosting & lower support? 

All, from Squarespace to Wix, have excellent tools for some skill levels, but we’ll explain why you should use WordPress on all your projects.

  1. The software is free and open-source
  2. It fits so you can do any website
  3. It supports many types of media
  4. It’s easy to learn, and there is a vast community
  5. You can enlarge and develop your website with themes and plugins.
  6. You do not have to be a genius to get there.
  7. SEO goes first
  8. You have total control of your website
  9. The blogging system is, by far the best in the industry.
  10. Everyone does it

Using WordPress is a breeze. There is a reason why 34% of the web uses it.

1. The software is free and open-source and are entirely free. You can learn the difference between the two here, but in short, is a self-hosted version where you control your entire site and enjoy advanced plugins. works excellent for complete beginners, but it’s not exactly the best for a company that plans to make money, getting away from makes sense. It has higher paying plans, but we recommend it for personal and leisure blogs.

However, now, WordPress is free to download for everyone. This is an open-source project that has existed since 2003. This means that a collection of contributors develops WordPress. Open-source projects are usually free, with large communities. Users often participate in this community as beta testers or brand advocates, but there is no requirement to participate if it’s not your style.

Warning: Although the WordPress software is free, you will most likely end up spending a little money. A host hosts WordPress, so hosting is necessary. This can start at around $ 3 per month, for really cheap shared servers, and go up to a few hundred a month for those who need ultimate speed and performance.

You can usually find themes and plugins for free, but the more expensive ones (for a fee) often offer better features and better support. Finally, many WordPress users end up paying for additional services, be they freelancers or agencies. For example, you could pay a freelancer to design a logo for you or adjust some of the CSS code of your site. Other WordPress users want to keep graphic designers or on-call maintenance experts. It all depends on your experience and the size of your website.

However, overall, you can keep your WordPress costs to a minimum. Many webmasters end up paying only for hosting.

See it in action:

When you browse the site, it explains the basics of the platform, but the only button (in addition to the usual menu) is a link to download WordPress.

This brings you to a free download page, which is updated frequently according to the latest version (currently WordPress 5.2 +). This gives an instant overview of how WordPress software is presented to users. You are not bombarded with banner ads or invited to answer a survey before downloading the free software. You see a basic page with descriptions, beta versions, requirements, source code, archives, and a download counter. It offers multiple download options (such as .zip and .tar.gz files) and the proper instructions for installing the WordPress software all by itself.

The easy installation method

If you are looking for an even more straightforward installation method, we recommend you turn to your host. The most famous hosts have one-click installation buttons to run WordPress in minutes.

Thus, it is not necessary to manage the files and download them by FTP. Managed WordPress hosts go one step further by supporting installation, maintenance, security, and backups in their entirety.

As for updates, you do not need to return to the download page every time a new version of WordPress is published. Instead, WordPress informs you of the update in the dashboard, where you can usually finish the process in less than a minute.

2. It fits so you can do any website

One of the common misconceptions about WordPress is that it is primarily aimed at creating blogs. At one point, it was the case. WordPress has been developed as a blogging platform, but it has changed dramatically with the different new versions over the years.

Its blogging roots favor WordPress. This is by far one of the cleanest and fastest ways to write and publish blog posts, and it’s all included right from the start. Some web design tools first think about design and applications, and then the blogging interface comes afterward as a reflection.

This is not the case with WordPress, so you can create a beautiful e-commerce site and know that the blog is an integral part of the development process.

See it in action:

The list is endless, but here is an overview of the types of websites that you can do with WordPress:

  • blogs
  • Business Websites
  • Portfolios
  • Forums
  • Ecommerce Sites
  • Evaluation websites
  • Membership sites
  • eLearning modules
  • chatrooms
  • Galleries
  • Personal websites for self-promotion
  • Job posting sites
  • Directories of companies
  • Q & A sites like Quora
  • Non-profit websites for fundraising
  • Wikis and knowledge bases
  • Media-centric sites like YouTube
  • Auction sites and coupons

The list is far from exhaustive. The excellent news with WordPress is that the functionality for things like forums and e-commerce websites is achieved with simple plugins and themes. So, for example, if I wanted to make an online portfolio for my web design company, I could go with the theme below. All it requires is paying the one-time fee, downloading some demo data, making the changes I wanted to make myself.

The screenshot below is a reasonably popular e-commerce theme that pairs with the WooCommerce plugin. WooCommerce is one of the main ways to turn your regular WordPress website into a functional online store, with payment processing, a shopping cart, and product galleries.

There are also many other eCommerce plugins like Easy Digital Downloads (usually used for selling digital products) and WP Ecommerce. 

The last example below shows a forum. This website was built from a theme, but you can also consider searching the Internet for plugins for some forums. Many are available if you have already chosen a cool theme, but it does not have a forum feature. Moreover, that’s exactly the way to accomplish different types of websites with WordPress. Write down the functionality you need, then go to Google and see if there are any plugins or themes that are right for you. I bet you will always find good results.

3. It supports many types of media

Feel free to check out the long list of accepted file types for WordPress, but be aware that the following main categories are all accepted:

  • imagery
  • Documents
  • Audios
  • Videos

From my own experience, I have never seen WordPress tell me that a file is not supported. You can expect to download common files like .jpg, .png, .gif, .pdf, .doc, .pptx, .mp3, .m4a, .mp4, .mov, .wmv and .avi. Also, you will have no problem with less known file types like .odt, .key, .ogg, and .3gp.

Moreover, although some file formats, such as SVGs, are not allowed, there are good ways to work around this problem. In short, if you want to put a photo, a gif, a video, or a document on your website, it’s usually a breeze with WordPress. It is even common to host documents and presentations on a website without publishing them on a specific page.

A word of warning

Yes, WordPress supports virtually all types of media. However, you must follow the rules and use only the media that you own, which you can download for free or use when the credit is granted.

Here are some places to find legal media such as photos and videos:

See it in action:

As an excellent example of WordPress media, the Sony Music website promotes music tracks and videos. As a result, you can often find several forms of video and audio clips on the website. Plus, it’s a very illustrated site, as you can see with Kenny Chesney’s big photo in the header. Although some website builders are improving in media support, it seems like you will almost always find something that is not allowed.

The Variety website also uses WordPress, and its home page is dotted with items such as background images, short video clips, movie trailers, animations, music tracks, and film galleries. Television programs. It’s hard to find a better example than Variety because every article written for the entertainment magazine has something to do with the media.

4. It’s easy to learn, and there is a vast community

As open-source software, WordPress can be used by anyone. The user base is not limited by price, high-end customer support, or even skill level. Of course, there is a lot to learn about WordPress, but anyone can play with the dashboard for ten minutes and begin to understand how the interface works.

Moreover, since there are not many obstacles to accessing the software, users have created blogs, forums, online courses, seminars, webinars, and books, all describing different aspects of the platform. WordPress. Then there is the more official WordPress customer support. You can either pay extra for dedicated support or work on WordPress forums.

It’s amazing how many resources there are to learn more about WordPress or get quick answers to development questions. For example, you can follow a blog like this to receive a steady stream of WordPress tips in your mailbox. On the other hand, you can also search on Google to find immediate solutions (WPBeginner is known for its fast solutions).

See it in action:

We see the WordPress community as help in two parts of the learning process:

  • Organized training for long-term knowledge.
  • Quick solutions to your WordPress problems.

WordPress training is free or paid, but one thing is for sure: The best online courses are well organized, affordable and filled with information that you can use yourself, give to your customers or share with your employees. For example, the WP101 website is a well-known training spot with a flawless video course on the following topics:

  • WordPress 101
  • WooCommerce 101
  • The Yoast SEO plugin

Once you get to know WordPress through a training course, you will end up working with your websites. As WordPress does not provide traditional dedicated support, you will need to turn to blogs, forums, Google, and other online communities.

The main WordPress support forum should do the trick for most of your development situations. In the screenshot below, you’ll see topics to repair WordPress, networking with WordPress, localhost installations, regular installations, and more. I am more of the type “search on Google and see what you find”, but forums and blogs are essential to solving problems promptly.

In terms of premium plugins and themes, these developers typically provide their dedicated support via knowledge bases, forums, ticket systems, and emails.

WordPress Support Forums

5. You can evolve and expand your website with themes and plugins

We’ve already explained how WordPress themes and plugins make it easy for you to build a website, but these are also essential for scaling. For a standard blog, you’ll grab a theme, adjust the design, and start blogging. The same goes for a website or a business portfolio.

It is common for themes to serve as the basis for the site. After that, the design work is minimal apart from a few color changes, logo additions, and of course, new pages, and blog posts.

However, from time to time, you realize that you have to add something new to your website. Maybe your customers are clamoring for a membership section for your site, or you may have realized that a monthly quiz is a great way to get customers to interact with your brand. In both situations, a plugin corrects the problem.

For example, many excellent membership plugins convert part of your site into a community. Some are free, and some are paying. The same goes for quiz plugins.

The expansion of the site is not only done with plugins

Yes, plugins usually do the trick when it comes to adding features to your site. Most of the time, you only need one theme to launch the site.

However, as your site grows, you will begin to notice different needs for your site, as well as changes in the industry. An excellent example of this was when Google started rewarding responsive mobile websites. In the space of a year, it seemed that all developers of WordPress themes had started selling designs adapted to mobile phones. As a result, many website owners needed to get new themes.

It is also common for growing websites to get new themes for the following reasons:

  • A fresh look is necessary.
  • It is necessary to move from a free theme to a more robust premium theme.
  • The owner of the website wants better customer support from the developer of the theme.
  • There has been a change in what the company offers online.
  • The site owner needs different tools that plugins can not provide.

See it in action:

Finding a WordPress theme is as easy as doing a Google search. You can find an avalanche of lists covering different categories of WordPress themes. Try searching for “Real Estate WordPress Themes” or “Flat WordPress Themes”, and you’ll see many choices. However, your best choice is to choose from a WordPress theme store and/or a trusted developer. This gives you quality support, fast, well-optimized code, and updates for the long term.

Here is a list of some famous and famous places for the themes:

There are also online themes markets. However, be careful with these because sometimes the developers will disappear from the surface of the planet, leaving you with an unsupported theme. However, they also have a great variety, and there are high-quality themes, look a little further:

Plugins are similar to themes in that you can find both free and premium versions. The only difference is that professional websites much more commonly use free plugins. Free themes are great for personal blogs and beginner blogs, but pros usually spend between $ 50 and $ 100 to get a much better premium theme. 

This is not always the case with plugins; however, since many of the best plugins have always been free. You can search for new plugins via your WordPress dashboard or go to the WordPress plugin library . This library contains more than 50,000 plugins, most of which are free (or on the freemium model). The library has everything from caching to forum plugins, spam, and social media plugins. Installing a plugin takes no more than a few minutes, and each of the plugin’s pages includes screenshots, feature lists, and even some demos.

Many premium plugins are also sold on the Internet. The main difference between a free plugin and a premium plugin is that you often get better customer support with a paid plugin. Here are some excellent places to look for premium plugins:

6. There is no need to be a genius to handle it

Web site developers often sell expensive packages that require an upfront down payment and a recurring monthly payment for maintenance. The only problem is that WordPress is not so difficult to manage if you learn the ropes, and if you follow proper training. Managing a website usually involves several things:

  1. Make sure the server is excellent.
  2. Check security.
  3. Run backups.
  4. Update plugins, themes and WordPress software.
  5. Manage spam.
  6. Check functionality and broken links.
  7. Improve speed and SEO.

You do not personally check the server, and it’s about getting a good web host and seeing if the site is running at all times. Security and backups are handled either by plugins or by a managed WordPress hosting plan. Everything else on the list needs to be done only occasionally.

For example, you will probably want to install a cache plugin to improve the speed of the website. The same goes for SEO. The Akismet plugin supplements spam management, and there are plugins for broken links.

See it in action:

One of the only manual maintenance tasks is to update the plugins, themes, and WordPress itself. The good news is that WordPress informs you when updates are released. Therefore, you update every time you see the warnings. It usually takes less than a minute for updates, and then you can get back to work.

Update of WordPress plugins

Everything else (like SEO, backups, speed, security, broken links, and spam) can be managed using plugins. For example, the WP Time Capsule plugin is a beautiful tool for incremental backup of files and databases. The plugin runs in the background. If a file is corrupted, or if your site crashes, the restore function is there to solve the problem.

Also, check out these three organization tips for WordPress users who can help you manage the admin dashboard a little easier.

7. SEO goes first

WordPress is known to have SEO built into the platform. WordPress automatically generates title tags and meta descriptions for all your pages and articles. This allows search engines to know your content, which will allow you to be indexed and eventually climb the rankings. As with everything in WordPress, there are also more advanced features offered by plugins and online tools. Here are some SEO favorites to consider:

See it in action:

The Yoast SEO plugin is also a must for any WordPress site. The default SEO tools in WordPress are excellent, but Yoast takes them to the next level.

Below is a section of Yoast that asks you for the main keyword. It can be a page or a blog post. By targeting this keyword, Yoast analyzes the current article or page and shares your effectiveness in targeting the keyword. You’ll see keyword density, thoughts about keyword placement, SEO title endorsements, page title suggestions, and more. This is basically a giant checklist to help you do the best SEO possible for each page.

Yoast SEO focus keyword

8. You have total control of your website

A Google search for “website builders” or “website platforms” gives all sorts of results. WordPress will most likely be on all website building lists, with competition like WIX, Squarespace, Joomla, Magento, Shopify, Weebly, and Jimdo. All of this is ideally suited for creating websites, but those that are not open source, like Squarespace, Shopify, and WIX, limit your control to all the features offered in the premium packs.

This leaves you with some limitations like the following:

  1. The e-commerce feature is usually integrated, so it is not much you can do to develop with plugins.
  2. You are usually stuck with the accommodation provided. You do not have the freedom to test hosts and opt for the best value for money or the best performance.
  3. The code adjustment is limited to what companies share with you. Worse still, you find yourself stuck with a unique coding language, like with Shopify (it uses a language called Liquid). In short, it almost guarantees that you need to hire a specialized developer for changes that you can not manage yourself through the Publisher.
  4. Technically, you do not have full ownership of your site and its content. You rent the website of these companies. So when you stop paying, all those files and pages are either lost or owned by the company. With WordPress, you own the files, and no one can stop you from moving them to other hosts.

See it in action:

The Appearance tab is the control center for all WordPress customizations. This is where you have carte blanche on themes, fonts, colors, widgets, menus, logos, and code. Just about anything you can think of can be adjusted here. It’s great for beginners, intermediates, and advanced users because it limits the amount of code you touch while speeding up the development process.

Besides, several themes have their customization modules, or you can install a drag-and-drop editor almost to eliminate the need for coding.

Customize the appearance of WordPress

Besides, several themes have their customization modules, or you can install a drag-and-drop editor almost to eliminate the need for coding.
Customize the appearance of WordPress.

As with advanced editions, all site files are accessible via the WordPress dashboard, your hosting account, or via a local environment. Whether you’re trying to insert a code snippet for Google Analytics, or trying a complete redesign of the CSS on the home page, WordPress covers you.

WordPress appearance editor

9. The blogging system is by far the best in the industry

WordPress was born as a blogging platform. It had its competitors, but nothing compares currently to the power, elegance, and advanced tools found in the WordPress blogging engine. Options like Tumblr, Medium, Ghost, and Blogger, are all perfectly suited to fans, but the pros opt for WordPress. An incredible set of tools can be found in the WordPress blog editor.

You can keep a simple blog from a single author by taking advantage of layout tools and media tools. There is also the possibility of creating a complete online magazine by programming very excellent articles and defining several types of users for contributors and publishers. In addition to previewing options, editing everything in the article, and keeping the code entirely out of the equation, you really can not beat WordPress.

See it in action:

One of the benefits of the WordPress blogging platform is the permissions or roles of users . Suppose you run the site as an administrator. This means that you have access to files, all plugins, SEO, and security tools. You hire a publisher and three editors to create the blog’s content. The only problem is that you do not want them to have fun with anything other than blog posts.

Therefore, you can define one person as the publisher role and the others as contributors. The Publisher can now edit and publish articles, while Contributors can create articles but not publish them.

Roles and permissions of WordPress

We can also look at the blogging interface to see how powerful and well organized it is. You can add media and change formatting by clicking a button. It allows you to change the title and the permalink at the top, and there are options for categories, tags, and readability. Revisions are displayed to go back and retrieve previous versions, and the Preview and Publish buttons await you to the very end.

WordPress Editor

The “Visual” view displays the preview, similar to what end-users will see. You can also switch to the “Text” view, which reveals all the content of your article in HTML format.

Displaying HTML text in WordPress

10. Everyone does it

So jump off the bridge with them! Just because everyone does something does not mean it’s the best reason to follow them. However, WordPress has proven itself many times, which has made its performance, scalability, and ease of use known. There is a reason that more than 33% of all websites on the Internet use WordPress.

Patrick Coombe, a well-known SEO, asked website owners and marketers about : “If you could start your website again, what would you change? This is what Larry Kim , the founder of WordStream, had to say:

WordPress vs Drupal

WordPress is doing something right. You do not have to sacrifice too much to test it. As mentioned, the WordPress software is free, and most web hosts have some money-back guarantee.

Most experienced WordPress users will congratulate developers for their constant updates and improvements. What’s cool is that every time an update is published, there is an information page that describes how the update will enhance the WordPress experience.

See it in action:

62% of the 100 fastest-growing companies in the United States (Inc. 5000) use WordPress. –  Nelio Software

WordPress has a full storefront of brands using WordPress, which includes everything related to the Houston Zoo, the Obama Foundation, and even Toyota. Some other notable ones include The Tribune Media Group, JQuery, Plesk, The Chicago Sun-Times, Dyn, Nginx, TechCrunch, and many more.


You can check this tutorial video:

Originally posted on: Kinsta

5 tips to develop your customer portfolio

The client portfolio is one of the best assets that your company can build: the customer is king! Why? Because without customers, no turnover. 

Having a client portfolio provided is, therefore, a specific guarantee for the future of your business. Moreover, the more it develops, the more the prospects for sustainability are at the rendezvous.


  • What is a customer portfolio?
  • Why is it vital for you to have this information at your fingertips?
  • Tip # 1: Put your best salespeople into action
  • Tip # 2: Work on your customer loyalty
  • Tip # 3: Be continuously fed on leads
  • Tip # 4: Play the social media card
  • Tip # 5: Clean up your client portfolio
  • Last bonus tip 

What is a customer portfolio?

The customer portfolio includes all the information about the customers working with your company at time T: 

  • The coordinates comprehensive corporate and contacts;
  • The projects signed and their characteristics;
  • All correspondence during the prospecting process;
  • Other important details about this customer.

Do not enter this wallet: 

  • Your leads and prospects
  • Your old customers
  • Your partners

You can break it down into several portfolios associated with each of your salespeople or project managers.

You can also segment this portfolio according to essential criteria for your activity: sector, size, type of contract, seniority.

Why is it vital for you to have this information at your fingertips?

Mainly for two reasons:

  • It will always be easier for you to convince a current customer to buy from you again;
  • This allows you to manage your sales force and your commercial action plan better.

Growing your customer portfolio is of great importance to your business. Here are 5 tips you can put in place today to develop it.

Tip # 1: Put your best salespeople into action

Jeffrey Gitomer, the grandfather of the sale, says: “When you say it, it’s bragging; when your customers say it is proof ”  (Jeffrey Gitomer, The Little Red Book of Sales: The 12.5 Principles of Excellence, Pearson, 2008, 220 p).

Your customers are the best salespeople in your business. That’s why your client portfolio is one of your best assets. So, you can ask them to:

  • Introduce yourself to people who may be interested in your services
  • To give a video testimonial of their experience with your company (at worst, ask for writing);
  • To become a thorough case study on their experience with your business.

Your future customers are surely in the fold of your current customers: you have to solicit them.

Tip # 2: Work on your customer loyalty

We often tend to believe that a customer is acquired ad vitam aeternam. That the hard part is done once it is conquered. But the reality is that keeping a (right) customer is the real struggle of a sustainable business.

To grow your portfolio, you must first strengthen it. Make sure your customers are loyal to you. How to do this? Follow the advice of Laurent Beretta ( and create a “magical customer experience” :

  • Surprise your customers by providing them with a quality of service that goes beyond their expectations.
  • Show them that you are interested in them. Look for problems daily and how you can solve them.
  • Create joy at home by providing them with solutions that fit their context.

Never forget that before selling to companies, you sell to humans.

Tip # 3: Be continuously fed on leads

Before a company or an individual becomes your customer, it goes through the prospect box: it has entered a business process with you. However, before being a prospect, this same person/company is a leader, that is to say, a track to enter the process.

From experience, being fed continuously leads is a complicated task. It requires drawing a person’s attention to you when they do not know you at all. However, we live in a world where we are over-solicited.

To do this, you can:

  • Work network to bypass the attention of policymakers by being well recommended;
  • Bring value through an inbound marketing strategy;
  • Participate in trade shows where the decision-makers of your target are.

Your sales force must be continuously nurtured in leads to start the prospecting process: qualification of leads, making appointments, etc.

Tip # 4: Play the social media card

The commercial development of your company is, above all a social act. They are men and women who interact with other men and women.

It is therefore reasonable to be (actively) present on social networks for:

  • To be identified;
  • Storing of lead ;
  • To be recommended;
  • Bring value ;
  • Make an appointment ;
  • Make an active watch on the market.

Every salesperson in your company must have good activity on social networks.

Tip # 5: Clean up your client portfolio

This will seem contradictory, but to develop your customer portfolio, you will have to get rid of some customers. Let me explain.

Do you know the  Pareto principle, also called the 80-20 law? It indicates that about 20% of the inputs produce 80% of the outputs. In concrete terms, this means that a small part of your customers creates the vast majority of your turnover. However, another indicator exists:

20% of your customers consume 80% of the time and energy of your teams.

Moreover, if these customers are not among your most significant contributors, you see the problem.

Growing your customer portfolio requires time and energy: manage leads, prospect, sell, retain. So if your sales force does not have time for that, you brake yourself.

Identify these clients to either 1) reduce the energy devoted to them or 2) gently remove them from your wallet. This will reallocate time to a higher value for your sales force.

Last bonus tip 

You have understood the issue of the customer portfolio. However, to have a good commercial performance, you need proper tools.

For that, I recommend you equip yourself with tools of management of the commercial relation or CRM (Customer Relationship Management). They have many advantages:

  • All information is centralized in one place, and is accessible anywhere, with any medium;
  • The functioning is thought for the teams: each one has its dedicated portfolio, but can go to find or share information with the others;
  • You are sure never to miss a single call or important appointment because they are synchronized with your calendar and your mailbox  ;
  • Your sales managers have at a glance all the statistics necessary for the proper management of your activity;
  • You can connect the tool to others for greater economic efficiency.

Each CRM has its particularities, and you can choose the one that suits you best. If you have a large sales team and already manage a consolidated database, I advise you to watch Microsoft Dynamics 365. 

E-commerce benefits: why create your e-commerce site

Going into e-commerce is a profitable strategy provided you learn to master the main benefits, make the right choices, and benefit from the appropriate means and solutions.

Today, more and more sellers and suppliers of products and services that have a shop or physical store are successfully learning e-commerce. This experience in the digital market of online sales is an excellent opportunity for companies and brands to develop their business and their turnover.

  • The big trends in e-commerce: what to remember
    • 1. Physical and online commerce, complementary
    • 2. The mobile, growth lever of e-commerce
    • 3. Professionals, a new target of e-merchants?
    • 4. Social networks, an extension of commercial actions
    • Vendor side: catchment area and conversion
    • Buyers side: a productive and competitive offer
  • The essential assets of an e-commerce solution to succeed
    • 1. The wealth of features
    • 2. Integration with management tools
    • 3. Web marketing objectives
  • The future of e-commerce
  • The secrets of successful e-commerce?

The big trends in e-commerce: what to remember

Do you still hesitate to develop your e-commerce site? Even if you have a small structure, startup type, SME or TPE, the news and figures of the online sales sector should comfort you in this new webmarketing strategy with your customers and consumers.

  • 28% of e-merchants are SMEs and tiny businesses;
  • 30% of additional SMEs sell online vs. 2018;
  • 29% of physical stores also have an online store;
  • 40% show an increase in their turnover in the physical store;
  • 48% of e-commerce sites sell to professionals;
  • 80% have a mobile version shop;
  • 83% of e-merchants use social networks.

1. Physical and online commerce, complementary

More and more shops and retailers are offering their customers a digital shopping experience with an e-commerce store. The development of an online sales and purchasing solution enables them to increase their sales, including the result of offline sales, by 40% on average. Far from penalizing the physical trade, developing its e-commerce website actively participates in a revival of activity and is, therefore, a real added value for companies.

2. The mobile, growth lever of e-commerce

We also note the importance of the development of mobile shops for all merchants and showcases. We can talk about a boom in 2016, thanks to the responsive sites that make it possible to benefit from a seamless cross-platform and multi-platform customer experience.

3. Professionals, a new target of e-merchants?

The study shows that e-commerce sites that sell to individuals develop their full potential by also offering their sales to professionals. However, e-commerce exclusively dedicated to the BtoB remains little exploited since only 8% made this choice.

4. Social networks, an extension of commercial actions

Finally, social media communication plays an essential role in marketing to build customer relationship and engagement with consumers, which is critical to the success of an online merchant site.

The benefits of online sales and the questions to ask yourself for success

Why and how to start creating an online sales website? What shopping experience to offer to your users? What are the potential brakes? Regardless of the size or structure of the business, selling products and services online has implications for both sellers and buyers.

Vendor side: catchment area and conversion

Among the main benefits of e-commerce is the ability to reach the global market by developing business activities that are no longer limited by geographical boundaries. Offshore marketplaces are your best asset to increase your sales and ensure your prospect in a market with millions of potential customers and buyers.

For small businesses, startups, small businesses, and small businesses, e-commerce is a solution that reduces the cost associated with marketing, customer service, and inventory management.

One of the few barriers to e-commerce on the seller’s side is that closing a sale can be more complicated online than in a physical store. Not being able to offer a physical welcome to the client, help, and advice in person can be a drag. To recreate this proximity link and value-consulting in e-commerce, it is, therefore, necessary to set up an excellent webmarketing conversion and loyalty strategy.

Buyers side: a rich and competitive offer

For buyers, online shopping has many advantages, including simplicity and speed of transactions. Buying online has an undeniably practical side for the consumer: the shopping experience is more enjoyable because it does not require travel and saves valuable time.

E-commerce also offers a wider and better choice. With the development of Internet sales, buying habits and practices have evolved. Consumers are more educated and autonomous to compare products and services, find the best prices. The e-commerce market is thus more competitive, with a more significant offer and increased opportunities to do good business.

The only shadow on the board is the same as for sellers: the lack of human contact. Some buyers like to be personally advised and to listen to their particular needs. However, this type of exchange exists more and more on the web through sales sites to discuss directly with an online advisor via a live chat.

In terms of reliability and trust, while security has long been a painful issue for e-commerce, the risk of fraud is minimal today. Secure sites that use the https protocol and proven and reliable payment methods protect buyers and banks from the possibility of phishing and recovering payment information.

The essential assets of an e-commerce solution to succeed

Designing an e-commerce website can not be improvised. The choice of a solution adapted to your business, and your sector of activity must offer you a maximum of autonomy and reduce the extent of the resources required for the setting up of your webshop.

The main advantages and strengths of an e-commerce tool are:

  • proven, ready-to-use web solution
  • secure shop for payments and data;
  • Of guarantees in case of technical problems.

However, some solutions go much further, thanks in particular to the Saas technology. This new way of consuming the software is perfectly in line with the permanent changes in consumer expectations.

Agile, easy to use, on-demand, these tools, like Oxatis for example, help you centralize your management. With this type of solution, you no longer need to work with a multitude of service providers: you drive your e-commerce at 360 °, in contact with a single point of contact.

1. The wealth of features

Systems and means of payment, management of marketplaces, integration of social networks.

The role of an e-commerce provider is to allow you to deploy your online store with simplicity and speed by responding to current uses, both for sellers for the consumer shopping experience.

2. Integration with management tools

Their integration capabilities with third-party software distinguish several e-commerce solutions. This is the case of an online sales force like Oxatis, for example, which works perfectly with Sage and the most prominent publishers.

3. Webmarketing objectives

Automation, baskets, marketing campaigns. E-Commerce solutions of this level help you to increase your turnover. Caution also, SEO optimization for SEO is an essential criterion for the visibility and success of your acquisition campaigns.

Finally, think about your project in the long term! Choose an e-commerce provider that offers you delegation of technical development or design tasks, to anticipate the evolution of your merchant site with personalized support.

The future of e-commerce

The development of e-commerce continues to grow. The multiplication of the offer and the increased digitization of the markets leads to the creation of a new business model for traders, brands, and companies. The online store is emerging as a competitive advantage, with more visibility and greater satisfaction with the buying experience.

The multichannel platforms and open-source software are perfected, incorporating options marketing automation and mobile experiences optimized to meet the new needs of consumers using more and more with their smartphone for their shopping activities and buying online.

The secrets of successful e-commerce?

To succeed in online commerce, you need to know:

  • choose the right tools and services,
  • to move towards flexible solutions able to adapt to the development of its activity  and its needs,
  • to be accompanied by experts.

When it comes to online sales, the complete and tailor-made e-commerce solutions in SaaS mode are the safest and most effective way to put the odds on your side.