A website is like a house. Guests enter through an attractive entrance. There are rooms with different functions and suitable facilities. Everything has its place. The great art is to design the architecture of the website so that your guests feel comfortable, always have an overview and can quickly find all the essential information.Website development Step 1: Question … [Read more...] about Website construction: The 4-step method for more impact
SEO text: our approach to more visibility, traffic and success in 9 steps
The all-in-one entry: Here, you get all the essential basics for writing or having SEO texts written yourself.Are you looking for an all-in-one entry into SEO text? Would you like to write SEO texts yourself or have successful SEO texts written? I will give you an overview of what is essential, a definition and detailed step-by-step instructions for creating SEO … [Read more...] about SEO text: our approach to more visibility, traffic and success in 9 steps
13 mistakes that ruin your content
Is your content perfect? The fact is that most authors cannot (say) that their content is excellent. And that's okay too - because perfection is not a matter of course, but can be learned. The first step in this direction is to avoid mistakes that are typical when creating content. I explain 13 of these mistakes in the following article and give you the right solutions to learn … [Read more...] about 13 mistakes that ruin your content
Become an influencer: The ultimate guide for ambitious Instagrammer
Get excellent products for free, be a sought-after guest at events and get sponsored holidays - and only because you have thousands of followers on Instagram? The idea sounds tempting, and its implementation is not so unrealistic. After all, today's opinion leaders were neither discovered by talent scouts nor won at a casting show. They just upload new content to Instagram … [Read more...] about Become an influencer: The ultimate guide for ambitious Instagrammer
You are no longer silent
Harassed, groped, raped: Hundreds of women report sexual assaults in the games scene. Is this the beginning of your MeToo movement? It would be overdue.Too often reports of sexual harassment in the video game industry remain in your own four walls. Discrimination, sexual harassment, physical assault, and even rape: such experiences have so far been concealed mainly in … [Read more...] about You are no longer silent
Smart Work: The home office is just an intermediate step
What many years of discussions failed to achieve was forcibly implemented overnight by the corona crisis: working in the home office is the new standard for many, at least up to date. This is only the most apparent change because other unique work aspects are also experiencing an enormous upswing. But what remains of it after the crisis? And what needs to improve on the way to … [Read more...] about Smart Work: The home office is just an intermediate step
Why the advertising boycott Facebook does not change
Companies no longer want to advertise on Facebook because there is hardly any hate or agitation. And Mark Zuckerberg? Is not impressed. There are solutions.Facebook founder Mark Zuckerberg doesn't care about the criticism of his social network. It doesn't matter; he made it clear again last week: More than 900 companies and self-employed people have announced as part of … [Read more...] about Why the advertising boycott Facebook does not change
Who made this hashtag big?
Tens of thousands tweeted during the Black Lives Matter protests on #DCBlackout about a network failure that never happened. A lesson on the power of uncertainty.Marcie Berry sounds alarmed. "Currently NO INFO comes from D.C.," she tweets on June 1 at 3:26 a.m. about the Black Lives Matter protests in front of the White House. "No streams, no posts, pictures or videos. … [Read more...] about Who made this hashtag big?
Successful permission marketing using the example of push notifications
With permission marketing, the users addressed decide that they want to receive company messages. The channel plays an important role here, and push notifications are a new option here.IntroductionMessenger WhatsApp or services such as Facebook, Instagram, and Snapchat have fundamentally changed communication: Smaller "communication snacks" are in demand, but with a … [Read more...] about Successful permission marketing using the example of push notifications
In France, the Covid app threatens to flop, in the UK it is a long time coming. The cases show: Without Apple and Google it will be difficult
London and Paris rely on their approaches to the Corona apps. Now France is struggling with low user numbers, and the British will get their app in the autumn at the earliest, if at all.The joy didn't last long. On June 3, one day after France launched its StopCovid contact tracing app, the State Secretary for Digital, Cédric O, was satisfied. Six hundred thousand people … [Read more...] about In France, the Covid app threatens to flop, in the UK it is a long time coming. The cases show: Without Apple and Google it will be difficult
