Internet users reveal a lot of information through their surfing behaviour. Publishers, advertisers and marketers, in turn, use this information for behavioural targeting to increase the relevance and effectiveness of advertisements and marketing messages.Before web tracking technology made this form of targeting possible, marketers acted more with a watering can than … [Read more...] about Behavioural targeting: customized advertising on the Internet
Microinteractions: 5 tips for a great user experience
Almost everyone knows them and uses them every day. With animations, transitions, or a distinctive tone, they convey a web app's status or help avoid errors. They are seldom noticed consciously: but if they are not there, they will be missed. We are talking about microinteractions.In web design and web development, these often differentiate between a good and great user … [Read more...] about Microinteractions: 5 tips for a great user experience
11 great examples of gamification from successful companies
In a digitized world in which attention is the new oil, companies and marketers are always looking for new methods to inspire potential customers, users, and even their employees and keep them engaged.At the beginning of the 2000s, a new trend arose in companies to implement playful elements in everyday business and increase the fun factor. The magic word here is … [Read more...] about 11 great examples of gamification from successful companies
Customer retention: 5 tips for better customer loyalty
Many entrepreneurs underestimate the value of regular customers for their economic success. Companies and startups that can bind first-time buyers to their company through targeted retention marketing usually generate higher sales than companies that have to concentrate on acquiring new customers.A key indicator of proactively measuring customer loyalty is the so-called … [Read more...] about Customer retention: 5 tips for better customer loyalty
Startup ideas: 7 brilliant methods for generating ideas
Do you think the time is right for a, no, YOUR ingenious business idea? Are you looking for inspiration and methods to find or develop innovative and promising startup ideas? Then you've come to the right place: In this post, we'll show you seven unconventional methods to find highly creative startup ideas. Let's go!Startup ideas as the fundamental basis for … [Read more...] about Startup ideas: 7 brilliant methods for generating ideas
Social media strategy – in 5 steps to your own concept
What would digital content marketing be without social media? It probably wouldn't exist because social media is everywhere now. Around half of Austria's 8.8 million inhabitants now use social media. If you haven't jumped on this bandwagon with your company, then now is the time. This article wants to show you how to turn your social media marketing into a competitive … [Read more...] about Social media strategy – in 5 steps to your own concept
12 content formats – how to inspire your target group
Content marketing offers the ideal opportunity to noticeably increase attention and reach in search engines such as Google and Co. This is the main reason why the content marketing discipline has come more and more into the focus of experts in recent years. As an interface between SEO and social media, it is not only the visibility and reach of a strengthened website. Companies … [Read more...] about 12 content formats – how to inspire your target group
The intelligence levels of chatbots
Suppose you think about Amazon's sales figures that Alexa has brought in over the past two years. In that case, you immediately know that every marketer should rely on bots with (artificial) intelligence in the next few years.Because not only voice assistants are revolutionizing the customer relationship, but also ordinary chatbots in messenger marketing that take the … [Read more...] about The intelligence levels of chatbots
6 point instructions for creating individual personas
Marketing is still in the midst of change. I'm not talking about offline to online marketing. The whole strategy is changing. While customers used to be made to buy a product or service, today it is a matter of aligning the service and the work with the customer and marketing it accordingly. This paradigm shift poses entirely new challenges for marketing as we knew … [Read more...] about 6 point instructions for creating individual personas
Page Experience as a Ranking Factor: Will Google Web Vitals Change SEO?
After the introduction of Google Web Vitals, the page experience has become even better measurable and should even become a ranking factor in the future (probably 2021). Will SEO has to change fundamentally because of these new vital figures, or will everything stay the same as before?Google Web Vitals - What is it anyway?Google launched the Web Vitals to be able to … [Read more...] about Page Experience as a Ranking Factor: Will Google Web Vitals Change SEO?
