The digital transformation is advancing in all areas of life. In particular, companies have realized in recent years how vital digitization is and what potential lies behind it. In 2020, the corona pandemic made it increasingly clear what advantages companies digitize their business areas have. A digital workplace and various other measures are an essential start for the … [Read more...] about Digitization for your company in 2021
Which video format is available on Google video partners
History of the video platform YouTubeYouTube is a video portal that has developed a lot over time and has become a real search engine for videos. The platform was founded in February 2005 by Jawed Karim, Steve Chen, and Chad Hurley. In August 2005, “Me at the Zoo” was the first video release. This is an 18-second clip that shows co-founder Jawed Karim at the San Diego … [Read more...] about Which video format is available on Google video partners
Sitemap – This is how you create the perfect page overview
What is a sitemap?In short, a sitemap is a file that lists all the individual pages on your website. But beware! A sitemap is not to be confused with a table of contents. While a table of contents contains the website's topics, a sitemap contains all individual documents or, better, landing pages on the page. In addition to the general pages, it also lists all … [Read more...] about Sitemap – This is how you create the perfect page overview
Increase the satisfaction of your website visitors with usability
Usability is made up of the English words "to use" and "ability" for ability. It thus describes the usability or quality of a website. Usability ensures that your website visitors get to the page's content that they want to see quickly and without problems. So it is a matter of the most intuitive operation of your site by the user. There are the following … [Read more...] about Increase the satisfaction of your website visitors with usability
Crawlers, algorithms & Co. – that’s behind the Google search
The basics at a glanceTo understand Google's universe's essential functions at all, there are some basic terms that you should know.Crawler, Spider, Robot, or whatever you want to call itA (web) crawler is practically a synonym for the Spider, robot, bot, etc. It analyzes and indexes data from the Internet. This means that it looks at your website, reads … [Read more...] about Crawlers, algorithms & Co. – that’s behind the Google search
7 mistakes to avoid when building links
If you want to achieve a high ranking on Google with your website, then search engine optimization plays a decisive role for you. In addition to on-page optimization, i.e. all measures directly on your website, off-page optimization also has great potential when it comes to placement in search results.Because backlinks are still one of the most critical factors for the … [Read more...] about 7 mistakes to avoid when building links
20 Beginner Mistakes To Avoid On Your Website!
Starting your website today is not difficult, but beginners, in particular, make a lot of mistakes.Therefore, today I would like to introduce 20 beginner mistakes that I keep seeing on new websites (whether corporate websites, affiliate websites or some other kind) and that you should avoid on your new website if possible.20 beginner mistakes on new websitesI've … [Read more...] about 20 Beginner Mistakes To Avoid On Your Website!
Which KPIs are important for your SEO success?
What KPIs are there? Which ones are significant to advance your SEO and not get lost in wrong numbers? Which KPIs are relevant for which type of website?Find the answers to these and many other questions here!1.These are the essential SEO KPIsThe visibility indexYou are likely to encounter the Visibility Index sooner rather than later, when you start doing … [Read more...] about Which KPIs are important for your SEO success?
Digitization of the Economy: More Efficiency, More Production, More “Assembly Line”?
Henry Ford, the great pioneer of mass production, would have enjoyed the digitization of the economy. One hundred eleven years after Ford put the "Model T" on the assembly line, "Industrialization 4.0" has long had more severe effects than the original from back then. New business models are emerging everywhere, or old ones are completely turned inside out. Above all, … [Read more...] about Digitization of the Economy: More Efficiency, More Production, More “Assembly Line”?
Create your own website: more than just your business card on the Internet
Are you about to found a company, or have you already started your own business? Then one of the most critical points for success is creating a professional website. Because customers are increasingly looking for a product or service on the Internet. Many people get their first impression of your company through your website. But what does a good website have to contain, and … [Read more...] about Create your own website: more than just your business card on the Internet
