The general excitement about the privacy update around iOS 14.5 called App Tracking Transparency ("ATT") is not diminishing. Apple will in future require its app developers to have a dialog box in which app users must agree to the use of unique identifiers such as the IDFA number (“Identifier for Advertisers”). The cookie banners under the apps, so to speak. Facebook has … [Read more...] about IOS 14.5: Impact on Google Ads & Google Analytics
LinkedIn generated $3 billion in ad revenue last year
According to Microsoft, LinkedIn would have generated no less than $3 billion in advertising revenue during the year ended March 31, report our colleagues at CNBC. This is an increase of 60% compared to the previous year, a sign that the growth of the social network of professionals has not suffered from the health crisis , quite the contrary.LinkedIn has found its recipe … [Read more...] about LinkedIn generated $3 billion in ad revenue last year
Instagram is preparing three new solutions to remunerate its content creators
Tools that will be beneficial to the platform's influencers, but also to Instagram itself.Instagram is working hard to pamper its content creators. During a live broadcast, Mark Zuckerberg and Adam Mosseri, head of the social network, announced that they are working on three tools whose aim will be to offer new remuneration opportunities to the influencers of the … [Read more...] about Instagram is preparing three new solutions to remunerate its content creators
1984, the Apple ad that almost never saw the light of day
A few months after the release and failure of Apple's Lisa, one of the first personal computers with mice, it was the Macintosh's turn to make its appearance. A launch preceded by a massive advertising campaign in December 1983 showcasing the simplicity of the new device to everyone. It is indeed the first personal computer sold by the brand but it is above all the one that … [Read more...] about 1984, the Apple ad that almost never saw the light of day
With these 5 tips you can create high-selling websites!
You know for sure that it has long since ceased to be important that your website looks beautiful. Still, many entrepreneurs make the mistake of viewing their website as a digital business card. This form of Internet presence is not only technically outdated, it also appears unprofessional and does not lead to the desired result: Acquiring new customers on the … [Read more...] about With these 5 tips you can create high-selling websites!
Recruitment Marketing makes it easier to attract applicants
Recruitment Marketing - when you hear this for the first time, you may imagine nothing about it at first. What it hid behind this is something that most companies are currently facing major challenges. Recruitment marketing is about a strategy for the selection, approach and acquisition of specialists and executives, even before they actively apply for a job. The approaches and … [Read more...] about Recruitment Marketing makes it easier to attract applicants
Understand Amazon Marketing and use it for your own success
Google knows what we're looking for, Facebook knows what we like, but Amazon knows what and how we buy. In addition, Amazon is pursuing a customer-oriented platform with the marketplace business, which makes customers happy and leads to more usage. This means that more and more companies are flocking to the platform in order to place products in relevant target … [Read more...] about Understand Amazon Marketing and use it for your own success
Wix VS WordPress VS Webflow: Which one to choose to create your website?
Wix, Webflow and WordPress all have in common that they are website building software. However, they are quite different tools in their approach and operation. Wix is very easy to use but is limited in terms of customization. WordPress is very rich in function, but not very easy to learn. Finally, Webflow is in a way an intermediary solution between Wix … [Read more...] about Wix VS WordPress VS Webflow: Which one to choose to create your website?
Better SEO on Google search engine thanks to entities (and structured data)
Google being a semantic search engine, it relies heavily on entities. Here's how to optimize your entity-based SEO, with advanced use of structured data.Did you know? Google has long since become a semantic search engine .The consequences for SEO are enormous, I hope you have taken this into account for years, otherwise you are really overwhelmed ...I will explain … [Read more...] about Better SEO on Google search engine thanks to entities (and structured data)
Negative SEO: what to do?
There are two ways to “win”: to be better than the other or to make the other less. While most people are honest and believe in the virtues of hard work and discipline, unfortunately not everyone.Negative SEO is a set of bad SEO practices performed by a third party to intentionally lower your rank on search engines and harm your visibility.How to spot a negative SEO … [Read more...] about Negative SEO: what to do?
