Content marketing offers the ideal opportunity to noticeably increase attention and reach in search engines such as Google and Co. This is the main reason why the content marketing discipline has come more and more into the focus of experts in recent years. As an interface between SEO and social media, it is not only the visibility and reach of a strengthened website. Companies … [Read more...] about 12 content formats – how to inspire your target group
Marketing
6 point instructions for creating individual personas
Marketing is still in the midst of change. I'm not talking about offline to online marketing. The whole strategy is changing. While customers used to be made to buy a product or service, today it is a matter of aligning the service and the work with the customer and marketing it accordingly. This paradigm shift poses entirely new challenges for marketing as we knew … [Read more...] about 6 point instructions for creating individual personas
Load peaks in e-commerce: 10 tips for a smooth high season
Sudden growth can become frustrating if, for example, your online shop is not prepared for such load peaks. Instead of bringing in the year's sales, you're suddenly in trouble: a website loading (or stalling), customer complaints about late deliveries or warehouse clutter. Introduction: what are peak loads?A peak load means that significantly more requests or page … [Read more...] about Load peaks in e-commerce: 10 tips for a smooth high season
How the content revolution came about thanks to digital change
Cuba, December 2, 1956.A rickety yacht went ashore, from which 82 men jumped—a hungry group of former Cuban students and ex-pats.They weren't there to see the country. You were there for a revolution!With them was a 26-year-old Fidel Castro who led the group. His goal was to liberate Cuba from the military dictatorship of Fulgencio Batista.But they were … [Read more...] about How the content revolution came about thanks to digital change
In-house usability tests: the complete guide
I think all UX experts agree: Usability testing is the method that is the quickest way to gain valuable knowledge for any project - whether it's an app, website or physical product. You just put someone in front of the application, give them a task and watch as they (hopefully) solve it. This article is intended to give you a comprehensive overview of what you have to consider … [Read more...] about In-house usability tests: the complete guide
No new customer is also no solution: Overcome acquisition aversion
For healthy growth, there is practically no way around acquiring new customers, but that is sometimes downright hated. IntroductionCan waxing be unhealthy? It can work very well. Let's think of a tsunami in which the excessively rising wave has devastating effects. This dramatic picture can be compared with full utilization in the company: Because if the sales … [Read more...] about No new customer is also no solution: Overcome acquisition aversion
Because Twitter and Facebook don’t allow everything, a new player is now coming onto the market
Facebook and Twitter intervene more and more rigorously in content that their users distribute. Parler benefits from this. The platform advertises with freedom of expression and is gaining popularity - especially from the right-wing camp.John Matze is a gun collector. British and American rifles from World War II hang on the office walls of the 27-year-old American. "That … [Read more...] about Because Twitter and Facebook don’t allow everything, a new player is now coming onto the market
Customer focus in B2B: why it is becoming more important and how it works
Customer centricity seems a matter of course, but in reality, B2B companies, in particular, think, plan and operate based on products and prominent internal figures rather than based on customer requirements and their satisfaction.Welcome to the age of customersHasn't the customer always been king?Let's start in today's reality of our customers. Today the customer … [Read more...] about Customer focus in B2B: why it is becoming more important and how it works
5 tips for more growth through paid advertising
Pay-per-click ads via Google, Facebook and others are the means of choice for many companies to reach new customers.IntroductionDigital advertising is continually evolving: According to a study by Global Digital Ad Trends 2019, digital advertising almost single-handedly drove the increase in total media advertising spending worldwide last year. The development of … [Read more...] about 5 tips for more growth through paid advertising
Align the start page to the target group in four steps
The text and image of your homepage must address the desired target group. It is essential that you clearly show who you are turning to and know exactly what these people's problems and wishes are.IntroductionTarget group-specific advertisements on Facebook & Co. are now commonplace. At the same time, addressing the target group on the website's homepage is often … [Read more...] about Align the start page to the target group in four steps
