Printed advertising media are available in all shapes, sizes, and for every occasion. Used differently than usual, classic printed products and popular promotional items unfold their potential as creative advertising ideas. Get inspired and discover new applications for your marketing.Good advertising stands out, arouses emotions, sticks in your memory, and, in the best … [Read more...] about Creative advertising ideas: hidden champions for your marketing
Marketing
Digitization in fast motion: In the USA, the pandemic is changing some industries forever
New Hollywood films are launched in the living room instead of in the cinema. Many Americans now visit the doctor via the iPad, and former home office opponents like Facebook are opening up for homework.Netflix's business model, which relies entirely on subscription fees, pays off in the corona crisis.More and more communities in the United States are loosening the … [Read more...] about Digitization in fast motion: In the USA, the pandemic is changing some industries forever
Emotional marketing for strong brands
Feelings are involved not only with a romantic rendezvous but also with every purchase decision. Brands use this to their advantage - in emotional marketing. We explain what the marketing method is and how you can successfully use emotions in your advertising.Joy, anger, sadness, surprise, pride - emotions are intense, reliable and hard to hold back. Or have you ever seen … [Read more...] about Emotional marketing for strong brands
Why a strategy is needed for online marketing
Marketing online without a strategy is like a ship without a steering wheel and compass that is torn apart by the wind. The online marketing strategy helps to select the right channels, to use them correctly and to set priorities.In online marketing, in particular, countless routes can be taken. The strategy accordingly brings a shared understanding of where the journey … [Read more...] about Why a strategy is needed for online marketing
15 Questions and Answers on “Online Marketing Strategy”
A carefully designed business strategy is crucial for the long-term success of a company. This leads to the most critical questions regarding the online marketing strategy.What is an online marketing strategy?The online marketing strategy defines which goal is to be achieved with which means: Which product or service is positioned in which submarket and how is it … [Read more...] about 15 Questions and Answers on “Online Marketing Strategy”
Record better smartphone videos with few resources
Video is an excellent means of bringing something of a personal touch to communicate with customers and prospects in the current situation.Why video is in demand nowDue to the cancellation of numerous trade fairs and customer events, personal contact is currently no longer available. To maintain customer relationships in the current situation, you have to communicate … [Read more...] about Record better smartphone videos with few resources
Emoji Marketing: Necessary or Overrated?
You are familiar with the little yellow faces and symbols, but have you never heard of Emoji Marketing? Today I will show you numerous best practice examples and tips on how to spice up your social media marketing with emojis and tell stories across languages.Emoji Marketing: Why? Why? Why?Honestly, in our fast-paced world, we can't imagine communication without … [Read more...] about Emoji Marketing: Necessary or Overrated?
Excel: A comprehensive guide (not only) for marketers
Is Excel old fashioned? Not at all. The program is one of the most used planning tools in everyday office life. The fact that a community has built up around Excel shows that the program is still highly relevant - but also that it is not always understandable at first glance. We will show you the basics, tips, and tricks you should know about Excel in the … [Read more...] about Excel: A comprehensive guide (not only) for marketers
How the coronavirus is affecting the digital advertising
A crisis is a moment when the proper drivers and doers differ from the less good ones. We see that these days also in the matter of Corona. And we also see it in the area of digital marketing.At SwaCash, we currently receive inquiries from companies every day who want to start communicating digitally. It should be quick, in extreme cases, within a few days. It shouldn't … [Read more...] about How the coronavirus is affecting the digital advertising
Sales planning: a comprehensive guide
The determination of sales is one of the essential tools for decision-makers in companies. The sales forecast is the dominant size in the budget and ultimately decisive for the question: How many sales must for which cost budget achieved? Only those who know this can plan realistically, set high goals, and successfully manage a company.But making realistic … [Read more...] about Sales planning: a comprehensive guide
