93% of B2B companies use content marketing.However, only 5% believe that their measures are also particularly useful.And an estimated 50% of all content is not used at all.What went wrong here?Just a few years ago, you could put 1, 2, 3, or 300 blog articles on your website, direct a lot of traffic to this content via all social media … [Read more...] about 8 strategies for the future in content marketing
Content Marketing
Content marketing for “boring” industries: 10 tips to make content more interesting
Does the thought gnaw at you from time to time that your texts may not be read at all? We don't want to scare you, but you might not be so wrong.In 2013 Chartbeat published a study that shows that readers generally only read around 60% of a text. And the remaining 40% of your carefully written stories? Well, let's say you could have done it earlier.A website should … [Read more...] about Content marketing for “boring” industries: 10 tips to make content more interesting
Customer loyalty with online marketing – this is how you captivate them all!
Customer retention is cheaper than acquiring new customers. Although this is generally known, online shops still do not pay enough attention to make their customers regular customers. So that your customers keep coming back, I'll show you today what customer loyalty measures are available online and which marketing channels you can use for sustainable customer … [Read more...] about Customer loyalty with online marketing – this is how you captivate them all!
Use of filler words: nonsense or necessity?
Only a few monopolies remain today. There are already other providers on the market for every product, every service and every idea. Globalization makes it easy to lose your potential customers to companies from all over the world. If you want to assert yourself against the competition, you have to provide useful, entertaining and informative content for your target … [Read more...] about Use of filler words: nonsense or necessity?
Content distribution – introduction for beginners
The topic of content distribution cannot be viewed in isolation, but must be explained in the context of "content marketing ". Content marketing has become an established discipline in online marketing, but it makes sense to define the term content marketing in advance.Definition of content marketing"Content marketing is a specific design of a company's communication … [Read more...] about Content distribution – introduction for beginners
Finding topics in content marketing: How do you research content ideas?
When it comes to content marketing , it all starts with target definition and target group analysis and identification. There are various procedures for finding content topics for the corresponding goals and target groups. In this post I give a detailed overview of how to identify topics for content marketing . This should not be about creativity techniques, but primarily about … [Read more...] about Finding topics in content marketing: How do you research content ideas?
Content marketing is not link building & SEO!
I acknowledge that the title of this article is somewhat provocative, but those who only do content marketing for the purpose of search engine optimization or link building think very one-dimensionally and will experience disappointments.As regular readers of this blog notice, the topic burns my soul. A program line within an inquiry made me take up the topic … [Read more...] about Content marketing is not link building & SEO!
7 methods to increase conversions via dynamic content
Personalize your marketing with dynamic contentAsk marketing experts about your goals; one of the first answers is to offer your customers more personalized user experience. This is not only aimed at higher conversions. It's more about meeting the growing expectations of customers.In context: Five years ago, people were still impressed when Amazon suggested a product … [Read more...] about 7 methods to increase conversions via dynamic content
