Imagine that you have created excellent content.You invested 20 hours, did a lot of research, and packed the findings nicely. It is a little masterpiece. Everything is perfect. Nearly.With all the effort, you forgot one important thing: good old search engine optimization. By now, you should be convinced that SEO plays a vital role in inbound marketing.Every inbound … [Read more...] about 4 simple steps so that your content ranks well in the search engine
Content Marketing
How to create content step by step that gets more traffic
If you want to get visitors now, you need to create high-quality content first.But before you start with the actual work, you should invest a little time in the planning.Step 1: content planningBy now, you should have roughly defined your inbound marketing strategy and created a buyer persona.Let's take a closer look at critical strategic points related to … [Read more...] about How to create content step by step that gets more traffic
7 easy steps to create a simple content plan
If you want to start with content marketing, you have the best ideas.You have the best ideas. You think that you can let off steam and get creative.You can see how your content is going viral and loved. You dream of creating the largest content hub in your industry that is respected and even a little idolized.Everything is super. Everything is rosy. So you just get … [Read more...] about 7 easy steps to create a simple content plan
B2B content marketing: not always just blogs – these types of content generate more leads
Content marketing, especially for B2B companies, can help to attract the attention of the target group and to differentiate itself from the competition. In the following blog article, different types of content are presented, which have proven themselves in the business-to-business market and are very well suited for lead generation.Special features of a B2B target … [Read more...] about B2B content marketing: not always just blogs – these types of content generate more leads
The fine art of content marketing
In the meantime, everyone should have noticed that content marketing has become extremely important in online marketing! For several years now, the term has been buzzing around the online marketing scene.But why is content marketing so important?With good content, the brand/product brand/product...…Life!... be explained visually!... generate specific … [Read more...] about The fine art of content marketing
The Bigger Picture: Content automation with artificial intelligence
Artificial intelligence is on everyone's lips, and the digital transformation is noticeable in every corner of our lives. We encounter and use more and more AI-based applications - often without us being aware of it. There is undreamt-of potential for communication, in particular: machines use natural language processing (NLP) to analyze, generate, and speak our language. So … [Read more...] about The Bigger Picture: Content automation with artificial intelligence
Marketing goals for founders and entrepreneurs
Marketing is not an end in itself. It is all the more important to define goals that should be achieved with the individual (already existing) marketing measures. This is especially true for larger companies - but smaller companies are also more successful if they formulate their marketing goals.Marketing goals - that may sound a bit off the mark for some founders and small … [Read more...] about Marketing goals for founders and entrepreneurs
UX storytelling: Make the user journey a hero journey
Storytelling can be used not only to tell stories in marketing but also in UX design. Staging the visitor's customer journey as a hero journey can increase the conversion rate. We show how to do it.The heroes of each story involuntarily embark on great adventures, fight villains, overcome unpredictable problems, receive unexpected help, and finally return home: wiser, … [Read more...] about UX storytelling: Make the user journey a hero journey
The 4 micro-moments of Google search queries. And their impact on SEO
Since the advent of smartphones, more and more users have been using search engines on the spur of the moment and are making a search query ( micro-moment ) in the middle of everyday life. According to Google, most searches fall into one of four main categories (search intentions).The four main types of micro-moments:You want to know something … [Read more...] about The 4 micro-moments of Google search queries. And their impact on SEO
This is how artificial intelligence saves content marketing from destruction
Marketers have created a monster that is about to destroy content marketing as we know it. And do you know what's worse? Almost all marketers use content marketing. Yet less than half of B2B marketers feel that their efforts are paying off. We now have a unique chance to take countermeasures.According to Seth Godin, content marketing is the only marketing … [Read more...] about This is how artificial intelligence saves content marketing from destruction
